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Latest Food & Drink Industry News

• Wednesday, January 18th, 2012, (3:17 pm)

  CHANGE4LIFE UNVEILS NEW HEALTHIER MEALS SCHEME

  A nation-wide campaign to help the UK plan affordable healthier meals has been lAunched by the Public Health Minister Anne Milton and TV chef Ainsley Harriott.

  Change4Life’s New Year’s new Supermeals campaign will offer money off healthy ingredients, such as fruit and veg and low fat yoghurts, across over a thousand supermarket stores up and down the country.

  One hundred thousand copies of a brand new cookbook with celebrity chef Ainsley Harriott will also be published. (more…)

• Wednesday, January 18th, 2012, (1:39 pm)

  MULLERS PLANS TO TAKEOVER ROBERT WISEMAN DAIRY

  Müller UK has had a series of takeover talks with dairy brand Robert Wiseman.

  With its share price on the rise after speculation a bid could materialise, Wiseman has confirmed to investors that talks are underway.

  A spokesperson from Robert Wiseman said: (more…)

• Wednesday, January 18th, 2012, (11:24 am)

  NO FEAR ENERGY DRINKS TAKES ON AMERICA

  No Fear Extreme Energy drinks have announced more details surrounding the brand’s Fearless Fred promotion.

  As part of its latest marketing campaign the winning Fearless Fred will be rewarded with a trip to Sin City, Las Vegas, USA.

  During a pounding holiday, the winner will take on a set of challenges on land, sea and air. (more…)

• Wednesday, January 18th, 2012, (9:15 am)

  MORRISONS LAUNCHES M KITCHEN FROZEN CONVENIENCE RANGE

  Morrisons is launching its first M Kitchen frozen convenience range.

  The launch is part of the wider M Kitchen roll out that will see more than 300 “restaurant-quality” recipes available in-store.

  The frozen launch follows the unveiling late last year of the chilled range that included M Kitchen Bistro, a collaboration with five of the UK’s leading chefs, including Aldo Zilli and Pierre Koffmann. (more…)

• Wednesday, January 18th, 2012, (7:02 am)

  CRAVENDALE TEAMS UP WITH THE MUPPETS FOR NEW CAMPAIGN

  Cravendale milk is preparing to meet the Muppets in a category exclusive link-up with Disney UK for the upcoming movie, “The Muppets”, which hits UK cinemas on February 10th.

  The campaign, which has been implemented by Aegis agencies Carat and JJP, sees Cravendale connecting with families to ultimately drive penetration of the finely filtered, fresher for longer milk, trading families up from standard fresh alternatives.

  The brand will use a series of tactics to maximise the relationship, including a Cravendale advert featuring characters Kermit the Frog and Pepe the Prawn. (more…)

• Tuesday, January 17th, 2012, (3:15 pm)

  BENSONS TOTALLY FRUITY IS FIRST APPLE JUICE SUPPLIER TO RECEIVE RED TRACTOR CERTIFICATION

  Red Tractor, the quality assurance logo that demonstrates high standards of food safety and animal welfare, has revealed that Bensons Totally Fruity is the first apple juice supplier to become Red Tractor certified.

  Bensons Totally Fruity, the UK brand that produces 100% natural fruit juice, will now use the Red Tractor logo on all Bensons Totally Fruity apple juice products.

  This on-pack mark offers assurance that all the apples used in their juices are sourced from Red Tractor certified British suppliers. (more…)

• Tuesday, January 17th, 2012, (3:13 pm)

  HIPP ORGANIC INTRODUCES NEW MINI POTS

  HiPP Organic, the original organic baby food company, is extending its product range with the introduction of new Mini Pots.

  Responding to their consumer base of mums who are seeking a conveniently sized puree, HiPP Organic has launched the first ever 50g Mini Pots ‘with a little bit of yogurt’, unique to the baby food category and aligned with the early stages of weaning.

  Mini Pots will be positioned in the market as a format for introducing solid foods to babies. (more…)

• Tuesday, January 17th, 2012, (1:28 pm)

  BLUE NUN INTRODUCES NEW LOWER ALCOHOL RANGE

  Wine brand Blue Nun is introducing a range of four 5.5% wine based drinks made with full-bodied wine and fruit flavours.

  Lighter wine styling is key for the Blue Nun brand with the naturally lower German wine alcohol levels.

  The introduction of a 5.5% brand extension is a natural step for Blue Nun, as one of the first German brands to launch a 5.5% alc Vol range. (more…)

• Tuesday, January 17th, 2012, (11:09 am)

  OLIVE BRANCH LAUNCHES NEW LOW ACIDITY OLIVE OIL

  Olive Branch, a new low acidity extra virgin Olive Oil, has made its way from Crete to launch in the UK this month.

  The single varietal Olive Oil will be available for retail in stores and fine food outlets, nationwide.

  Notable for its cut-out drip feature labelling, Olive Branch will be available for retailers to stock from January 2012. (more…)

• Tuesday, January 17th, 2012, (9:01 am)

  NEW SMOOTHIE MELTS FROM KIDDYLICIOUS LAUNCH INTO KIDS’ SNACK MARKET

  Toddler food brand Kiddylicious has launched the first 100 per cent ‘melt in your mouth’ fruit snack, Smoothie Melts.

  The snack transforms from crunchy honeycomb pieces to a sweet smoothie juice on the tongue.

  Available from the baby aisle of more than 400 Sainsbury’s stores from mid January, each bag of Smoothie Melts – available in Strawberry and Banana and Passion Fruit, Banana and Mango varieties – counts as one of a young child’s ‘five a day’. (more…)

• Tuesday, January 17th, 2012, (7:00 am)

  BRAND RE-LAUNCH AND NEW ‘LIGHTER MATURE’ VARIANT FOR PILGRIMS CHOICE

  Pilgrims Choice is heading into 2012 with a major re-launch of the cheese brand.

  This will begin with new packaging, and the Pilgrims Choice core range of Mature Cheddar, Extra Mature Cheddar, Vintage Cheddar, Lighter Mature and Lighter Extra Mature cheese will start the New Year with a completely new livery and brand identity.

  This is the result of almost a year of strategic planning, underpinned by consumer research and category insight. (more…)

• Monday, January 16th, 2012, (1:04 pm)

  FLORA PRO.ACTIV LAUNCHES NEW 250G FORMAT

  Flora pro.activ is adding value to the £1.1 billion Butters and Spreads category by introducing a new 250g format to its Flora pro.activ Buttery.

  The new 250g format will offer a new option for consumers to trade up to a cholesterol lowering product, by providing a lower price point versus the existing 500g format.

  The new packaging has been designed to appeal to smaller households and aims to make it easier for convenience stores to range where space is limited. (more…)

• Monday, January 16th, 2012, (11:15 am)

  THAI TASTE EXPANDS RANGE TO INCLUDE MEAL KITS

  Ethnic food brand, Thai Taste, is expanding its portfolio and introducing new products to capitalise on the growing trend for authentic foods.

  The line up includes a new Coconut Milk design, which comes in an 180ml pouch format to reduce the wastage traditionally found with tinned coconut milk.

  With scratch cooking becoming increasingly popular, Thai Taste Coconut Milk provides consumers with a mild and sweet flavour that can be used within a range of dishes including soups, curries or desserts. (more…)

• Monday, January 16th, 2012, (9:01 am)

  REPORT SHOWS FOOD SALES ARE ‘PICKING UP STRONGLY’

  UK retail sales values were 2.2% higher on a like-for-like basis from December 2010, when sales had fallen 0.3%, hit by snow, according to the latest report from British Retail Consortium (BRC).

  On a total basis, sales were up 4.1%, against a 1.5% increase in December 2010.

  On both measures and excluding Easter distortions, sales performance was the best since January. (more…)

• Monday, January 16th, 2012, (7:31 am)

  CADBURY MINI EGGS TWIN POT DESSERTS RETURN FOR 2012

  Cadbury Mini Eggs Twin Pot desserts are making a return to the chiller cabinet as Müller Dairy makes the Limited Edition line available for the fourth consecutive year.

  In store now through to April, the 2012 Limited Edition Cadbury Mini Eggs Twin Pots are packaged in chiller-ready trays of six and 12 pots.

  Each 90g pot has an RRP of 79p. (more…)

• Friday, January 13th, 2012, (3:14 pm)

  DAIRY CREST EXPANDS CLOVER PORTFOLIO

  The UK’s dairy spread brand, Clover, worth £90.7m annually, has grown by +11.4% in the last year and is now set to expand its brand even further with the launch of Clover Block from January 2012.

  In response to a heightened awareness amongst consumers regarding the level of saturated fats contained within butter, and current Clover users also buying into the block butter category, Dairy Crest is set to launch Clover Block.

  With 30% less saturated fat than butter, it will be positioned as a healthier alternative to block butter. (more…)

• Friday, January 13th, 2012, (1:11 pm)

  M&S HOPE NEW PUNNETS ENCOURAGE CONSUMERS TO BUY FRESH FRUIT

  New punnets have appeared on Marks & Spencer shelves this week that have been rolled out to give strawberries two extra days of fridge life.

  The punnets contain an innovative strip made from a patented mix of minerals and clay that remove ethylene, a hormone that makes fruit ripen and turn mouldy.

  M&S said the idea behind the new packaging is that the strawberries will taste fresher for longer, encouraging consumers to buy fresh fruit without feeling the pressure to eat the fruit straight away. (more…)

• Friday, January 13th, 2012, (11:36 am)

  CADBURY LAUNCHES NEW CREATIVE FOR FAIRTRADE FORTNIGHT

  The Cadbury brand is set to launch a new creative campaign in support of Fairtrade Fortnight, which runs from the 27th February to 11th March 2012.

  This will feature stand-out POS and imagery to help consumers identify how they can back Fairtrade Fortnight, by purchasing Cadbury branded products that are involved.

  The creative behind the campaign will feature two steps, showing how easy it is to support Fairtrade, in a fun fashion. (more…)

• Friday, January 13th, 2012, (9:09 am)

  SUFFOLK SAUCES HIT SHELVES NATIONWIDE

  Stokes Sauces is to set to enjoy nationwide shelf presence in supermarket chain, Waitrose this year.

  From February 2012, a selection of Stokes best selling sauces, including their award-winning Real Tomato Ketchup, will be available the length and breadth of the UK, in over 200 Waitrose stores.

  The company already has a relationship with the supermarket name, with its ketchup, brown sauce and a variety of preserves being stocked in limited branches in the East Anglian region. (more…)

• Friday, January 13th, 2012, (7:19 am)

  NEW READY BAKED JACKETS FROM MCCAIN

  The launch of McCain Ready Baked Jackets is the biggest in decades for McCain Foods, and aims to revolutionise the way people eat jacket potatoes.

  The brand claims that McCain Oven Chips transformed the eating of chips in the home when they were launched in 1979, and they now want to do this again.

  McCain Ready Baked Jackets combine the taste and smell of slow oven-baked jacket potatoes but are ready to eat from frozen in five minutes. (more…)

• Thursday, January 12th, 2012, (3:07 pm)

  NEW FRUT JUICE FLAVOURS FROM INNOCENT

  At the beginning of 2011, Innocent launched a brand new range of not-from-concentrate apple and orange juice.

  The drink brand is now adding to the range, launching new juice blends they hope will prove just as popular.

  The new Apple and Raspberry Juice is a blend of seven pressed apples and whole 30 crushed raspberries. (more…)

• Thursday, January 12th, 2012, (1:00 pm)

  BRAND RE-DESIGN ACCOMPANIES LAUNCH OF NEW TWININGS GREEN TEA FLAVOURS

  BrandOpus have redesigned the Twinings portfolio, delving into the Orient to create new designs for the British tea manufacturer’s range of Green Teas.

  The agency were appointed by Twinings to enhance the brands leadership position in the Green Tea category through a range of more confident and modern designs.

  BrandOpus commissioned fashion illustrator Tobie Giddio to create the ink drawings in vibrant colours across the range of fifteen packs. (more…)

• Thursday, January 12th, 2012, (11:18 am)

  LAMBRINI LAUNCHES NEW APPLE & BLACKCURRANT FLAVOUR

  Halewood International, the UK based independent drinks company, has announced the launch of a new flavour for its Lambrini brand.

  The new flavour will be available in the Off Trade from January.

  Apple & Blackcurrant is the latest flavour to be added to the existing six flavour variants of the wine-style drink, Lambrini. (more…)

• Thursday, January 12th, 2012, (9:03 am)

  NEW BUBBLY BAR FROM CADBURY DAIRY MILK

  This January, Kraft Foods is launching a new chocolate bar from chocolate brand, Cadbury Dairy Milk.

  Available from 16th January, the new Cadbury Dairy Milk (CDM) Bubbly is a large tablet made with aerated CDM chocolate, but in an innovative new mould made out of bubbles.

  The launch from Cadbury Dairy Milk, will be supported by a £6m marketing campaign featuring TV, cinema, outdoor, In-store, digital and PR. (more…)

• Thursday, January 12th, 2012, (7:00 am)

  NEW OIL RANGE FROM THE GROOVY FOOD COMPANY

  New healthy Groovy Food Oils have launched into the UK market.

  These new oils are designed to appeal for their versatility as ingredients for daily use.

  The range includes three different varieties; Virgin Coconut Oil, Omega Cool Oil and High Five Cooking Oil. (more…)

• Wednesday, January 11th, 2012, (3:45 pm)

  DIET COKE LAUNCHES NEW CAMPAIGN AND PARTNERS WITH BEAUTY BRAND BENEFIT

  Diet Coke is launching its 2012 ‘Love it Light’ integrated marketing campaign that showcases a lighter approach to life.

  Diet Coke is rewarding consumers through a partnership with leading beauty brand Benefit, offering a money-off promotion through limited-edition packs.

  In addition to this, the new ‘Love It Light’ creative will feature across TV, VOD, cinema, out of home and print, featuring the Diet Coke puppets.  (more…)

• Wednesday, January 11th, 2012, (1:13 pm)

  LINDT UNVEILS NEW VALENTINES LINDOR GIFT BOX

  Brand new for 2011 Lindt have launched the new assorted Lindor collection gift box.

  This newest addition to the Lindor family has been lovingly crafted by the Lindt Master Chocolatiers to create luxury chocolate, designed for any special occasion.

  Taking the gift of Lindor in a new direction, the Lindt Master Chocolatiers have brought together the top selling truffle flavours in one gift box. (more…)

• Wednesday, January 11th, 2012, (11:29 am)

  STARBUCKS UNVEILS NEW LOYALTY SCHEME

  Starbucks has launched a new My Starbucks Rewards loyalty programme in the UK.

  The new My Rewards programme offers customers the opportunity to become a “Gold Level member” after 50 visits, which then promises additional benefits.

  Newly promoted vice president of marketing for the EMEA region, Brian Waring, believes the scheme could be extended to offer bespoke offers to members and additional levels in the future. (more…)

• Wednesday, January 11th, 2012, (9:14 am)

  NEW HEALTH CAMPAIGN AIMS TO CONVINCE FAMILIES TO COOK HEALTHY FOOD

  A new campaign to convince families that they can cook and eat healthy foods at home has been given the thumbs up by weight loss specialist All About Weight.

  The ‘Supermeals Campaign’ is part of the government’s Change4Life public health initiative.

  Will Williams, nutrition and fitness advisor of All About Weight, said: “Many people say that they cannot afford to eat a healthy diet. (more…)

• Wednesday, January 11th, 2012, (7:23 am)

  BAXTERS LAUNCHES NEW STAY FULL RANGE

  Baxters has unveiled a new two-week eating plan that claims to keep consumers feeling fuller for longer, boost energy levels and reduce unhealthy snacking throughout the day.

  The Baxters Stay Full Challenge is a step-by-step healthy eating plan that aims to help to maintain a nutritionally balanced diet and curb calorie filled cravings.

  The Stay Full Challenge meal plan, which can be downloaded from Baxters.com, has been created by the Baxters nutritionist. (more…)

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