Latest Food & Drink Industry News
Thursday, May 9th, 2013, (11:14 am)
Tropicana is launching its biggest ever TV and outdoor advertising campaign to promote its single serve range and unlock the ‘on the go’ juice opportunity for retailers.
A TV campaign, featuring Tropicana single serve, and outdoor advertising, aim to squeeze a little extra goodness into the juice category.
To help drive awareness of the single serve range, Tropicana has invested in a new ‘goodness on the go’ outdoor advertising campaign. (more…)
Thursday, May 9th, 2013, (9:08 am)
Kit Kat Chunky Mint fans are to be rewarded with the permanent launch of the flavour bar after voting it Kit Kat’s newest Chunky Champion.
Available from May 13th, the launch of the bar will be supported by a £2m media campaign that includes outdoor and digital advertising.
It will also benefit from Kit Kat brand advertising back on TV screens from June 3rd. (more…)
Thursday, May 9th, 2013, (7:00 am)
Sunny D has added two new flavours to its range.
Orange & Raspberry and Orange & Passion Fruit versions of the drink have been added to meet growing customer demand.
After a year of trials, and consultation with families, Sunny D has also made improvements to its formula. (more…)
Wednesday, May 8th, 2013, (3:00 pm)
Oatly has launched a new fresh chilled oat drink called Oatly Fresh, a first for the UK market and available nationwide in over 200 Waitrose stores.
Oatly Fresh is made from Swedish oats and is a drink naturally low in saturated fat with no added sugar and the same amount of calcium as cow’s milk.
Sold in one litre cartons at around £1.49, Oatly Fresh has a 30 day shelf life and is a source of vitamin D, riboflavin and B12 as well the natural goodness of oats. (more…)
Wednesday, May 8th, 2013, (1:29 pm)
Following a year-long project, London brewer Fuller, Smith & Turner (Fuller’s) has unveiled a completely new design for its Premium Bottled Ales portfolio.
Ian Bray, Managing Director of The Fuller’s Beer Company said: “The very first new-look bottles of London Pride came off the line recently and are beginning to make their way out into the trade.
“We think they look fantastic and our customers and consumers should begin to see them appear on the shelves of supermarkets, off licences and pubs by early May. (more…)
Wednesday, May 8th, 2013, (11:04 am)
Waitrose has announced plans to cut its packaging in half by 2016.
The retailer said three major changes to its product ranges will help it to achieve the target, saving nearly 100 tonnes of packaging each year.
Waitrose said the Menu from Waitrose range of prepared meals has been relaunched with a full redesign and packaging update for all of the 49 products within the range. (more…)
Wednesday, May 8th, 2013, (9:02 am)
Costa Coffee has launched its Costa Ice integrated campaign, comprising underground ads activated when the temperature reaches 22 degrees and a nationwide tour delivering complimentary Costa Ice around the country.
Formally known as Ice Cold Costa, Costa’s summer range of iced coffees, coolers and lemonades, will re-launch under the new name of Costa Ice.
It is using the campaign line ‘A refreshing hit of summer’ throughout in-store, ATL and digital communications. (more…)
Wednesday, May 8th, 2013, (7:12 am)
With sales of sugar free sweets on the up, Hancocks Cash and Carry has introduced a further six varieties to its current wholesale range, under the Kingsway brand.
Sugar free, halal approved, gluten free and diabetic friendly, the new six include: Everton Mints, Chocolate Limes, Fruit Salad Chews, Chocolate Raspberry, Tropical Fruit Sherbet and Fizz Pops.
Each variety is available in a 2kg jar and is handmade in the UK. (more…)
Tuesday, May 7th, 2013, (3:20 pm)
Perrier is launching a limited edition Andy Warhol can and bottle collection in honour of its 150th anniversary.
The Pop Art styled range will be available across the grocery and convenience channels from late May.
Four different designs, featuring the artist’s use of paint, colour and style, are being rolled out across the Perrier range, including the 33cl cans, and 33cl, 75cl and 1 litre bottles. (more…)
Tuesday, May 7th, 2013, (1:19 pm)
Georgia’s Choice started with Chicken Bites and Chicken Grills, which are now available nationally in the frozen cabinets of Asda and Tesco.
The success of these products and feedback from consumers wanting new savoury lines, led to the development of three new additions.
The new products include Fish Cakes, Mexican Bean Bake and Beef Lasagne. (more…)
Tuesday, May 7th, 2013, (11:09 am)
As you may know, private label has seriously caught up with and, in many cases, overtaken the brand in terms of share, value and quality.
What was once deemed a ‘traditional’ basket full of brands has long gone.
That’s why we’ve laid on a raft of experts at out Private Label Versus The Brand summit coming up on Wednesday 22nd May. (more…)
Tuesday, May 7th, 2013, (9:09 am)
Premier Foods has revealed its latest limited edition cakes, Mr Kipling Strawberry Fancies.
Available now until the end of August, the cakes have an RRP of £1 and are being launched to drive sweet sales.
Previous limited edition rollouts have proved popular with shoppers, playing a vital role in drawing shoppers to the cake aisle. (more…)
Tuesday, May 7th, 2013, (7:02 am)
Wrigley is aiming to drive awareness of new Starburst Flavour Morphs by launching an out of home advertising campaign.
The new ads will be positioned in prominent locations near 1,614 UK symbol stores, forecourts and independents, and form part of Starburst’s biggest brand activation to date.
The new executions, which are set to run for two weeks (6th – 19th May), are part of a wider £3m multi-media campaign to support the Starburst brand. (more…)
Friday, May 3rd, 2013, (3:15 pm)
Odysea Mediterranean foods is launching 100% Sheep’s Milk feta exclusively to Waitrose.
This new Feta is produced by the Roussas family, a third generation, family owned dairy, which is located in the mountainous region of Thessaly in central Greece.
Made only with sheep’s milk, to give a milder, creamier and smoother tasting Feta, the cheese is produced according to traditional methods, in family’s state of the art modern dairy. (more…)
Friday, May 3rd, 2013, (1:05 pm)
The Jack Daniel’s range of barbecue sauces, distributed by Baxters Food Group, is seeing two new Limited Edition products join the range.
Due on-shelf in time for summer 2013 the Jack Daniel’s Extra Hot Habanero Barbecue Sauce offers the taste of Jack Daniel’s Whiskey, blended with habanero chillies to create a smokey flavour with a kick of heat.
The Hot Pepper Steak Sauce, blended with jalapeno peppers, turns up the temperature to create a sweet and spicy sauce. (more…)
Friday, May 3rd, 2013, (11:39 am)
A new range of reduced fat cakes are being launched by Exquisite Handmade Cakes.
They are designed for coffee and tea shops, pubs and catering outlets who wish to offer a luxurious yet ‘lower fat’ option to their customers, especially over the British summertime.
Designed, crafted and baked by experts in the Exquisite Handmade Cakes bakery, the range includes a light Victoria Sponge Cake, Lemon Drizzle Cake and a Chocolate Cake. (more…)
Friday, May 3rd, 2013, (9:22 am)
Subway is launching a brand new range of Low Fat flatbreads to appeal to diners looking to make healthier choices.
Subway stores nationwide will offer a range of nine flatbreads which are low in fat, under 400 calories and provide one of the recommended five portions of fruit and vegetables a day.
The launch of a new Low Fat Range, which is both lower in calories than the regular range of Subs and low in salt, exemplifies the work Subway stores have been doing to reduce salt and calories across the product range in line with the Department of Health’s Calorie Reduction and Salt Reduction pledges. (more…)
Friday, May 3rd, 2013, (7:31 am)
Pot Noodle is launching its hottest ever flavour – new Piri Piri Pot Noodle.
The new flavour is inspired by the famous Portuguese flavouring, consists of a mix of three chillies and hopes to be popular this summer.
Those who can’t handle the spice will still be able to enjoy this latest pot due to the introduction of the first ever neutralising zingy lime sauce which has been developed to ‘cool’ the tongue down. (more…)
Thursday, May 2nd, 2013, (3:18 pm)
Last year it was a sell out and as this year’s agenda is so exciting we don’t want you to miss out.
Once again we’re excited that the summit will be chaired by our food and drink trends guru Charles Banks.
You might already be signed up to his excellent newsletter, if not I really recommend it, but even if you are, he’s going to reveal a lot of very different and new insights. (more…)
Thursday, May 2nd, 2013, (1:14 pm)
Ribena is launching two tropical flavours.
Available now the 500ml Ready to Drink (RTD) Mango & Lime and Pineapple & Passion Fruit variants will enable impulse retailers to harness the sales opportunity presented by the exotic flavour sector, which is growing at +20%.
The juice drinks category has seen +1.5% growth in the past year which has been influenced by NPD and the two new tropical variants aim to drive incremental sales. (more…)
Thursday, May 2nd, 2013, (11:10 am)
Two new Dairylea flavours are launching into the soft cheese category.
Dairylea Mighty Mature and Dairylea Springy Onion spreads, both made with all natural ingredients and available in 160g tubs, are the first ever flavours for the Dairylea range.
The new additions are designed to give families more options for the lunchbox. (more…)
Thursday, May 2nd, 2013, (9:07 am)
Launched over 25 years ago, Tracker, is bringing a new flavour to the brand’s collection, Tracker White Chocolate Chip.
The new variant joins the rest of the Tracker range, including Chocolate Chip and Crunchy Peanut.
Tracker Milk Chocolate multipack currently sits in the Top 20 cereal multipacks and the Milk Chocolate single ranks at #8 amongst the cereal bar singles. (more…)
Thursday, May 2nd, 2013, (7:04 am)
Soft drinks manufacturer Britvic Soft Drinks and PepsiCo UK, have revealed that Mountain Dew Energy is set to launch a category first, Mountain Dew Sugar Free.
This will be the first sugar-free PET format drink in the UK energy category.
Available now, through the wholesale and convenience channels, Mountain Dew Sugar Free is a citrus drink containing caffeine but no sugar, responding to the growing consumer demand for sugar-free energy drinks. (more…)
Wednesday, May 1st, 2013, (3:02 pm)
Warburtons is aiming to capitalise on the fast growing sandwich alternatives and half & half sectors with the launch of new Warburtons Half & Half Square(ish) Wraps.
Available across all channels, new Warburtons Half & Half Square(ish) Wraps are made with 50% wholegrain and 50% white flour to provide consumers with fibre as part of a balanced diet.
The Wraps are smaller in size than the rest of the Warburtons Wraps range and are therefore designed for kids’ lunchboxes. (more…)
Wednesday, May 1st, 2013, (1:00 pm)
Colman’s, the condiment brand from Unilever UK and Ireland, is broadening its offering with the launch of a new range of sauces, available to retailers from May 2013.
Launching in time for the barbecue season, the range consists of three brand new flavours; Hot Garlic Chilli, Sweet Chilli Mango, and Smokey Barbecue.
All are available in an easy-to-use, squeezy format featuring the new patented clean lock cap, recently developed by Unilever for convenience and freshness. (more…)
Wednesday, May 1st, 2013, (11:09 am)
This month, as part of its £20m gum marketing spend for 2013, Wrigley is building on the launch of its Extra White range with the introduction of a new variant – Extra White Bubblemint.
Complete range redesign and a fully integrated marketing drive will support National Smile Month.
Following new research from Wrigley, which revealed that consumers in their teens and early twenties are the demographic most likely to follow ‘unsatisfactory’ oral care routines, new Extra White Bubblemint is designed to grow retailer profits by encouraging new, younger chewers into the category. (more…)
Wednesday, May 1st, 2013, (9:18 am)
Leeds based dairy company Arla Foods has unveiled a plan to increase its share of the rapidly growing dairy drinks category – spearheaded with the launch of new brand Wing-Co.
Available in stores now Wing-Co. joins the Starbucks range (a portfolio of ready to drink chilled coffee products produced under license) and GULP (a range of three thick shakes for kids that will be sold initially through ASDA).
The brand launch will play a role in the company’s long term goal to drive the dairy drinks category to a retail sales value of £270m by 2017. (more…)
Wednesday, May 1st, 2013, (7:11 am)
Maxxium UK has announced the launch of Jim Beam Lime Splash, a 330ml ready to drink (RTD) serve from the bourbon, designed to reinvigorate the RTD category and drive further recruitment to the Jim Beam portfolio.
Following its launch in Germany last year, the introduction of Jim Beam Lime Splash into the UK aims to deliver a convenient solution for shoppers looking for an alternative to current popular RTD flavours such as Cola and Ginger.
It combines Jim Beam White bourbon with lime-lemonade to create a blend aimed at an 18-24 year old audience. (more…)
Tuesday, April 30th, 2013, (3:06 pm)
innocent is expanding its range of drinks for kids with the launch of a brand new 100% juice range this April.
Available in orange juice or apple juice, innocent 100% juice for kids will be found in handy sized Tetra Pak cartons that are a good size for lunchboxes and little people’s hands.
The new 100% juice for kids is made of 100% pure fruit juice, with each carton containing 1 portion of the recommended 5-a-day. (more…)
Tuesday, April 30th, 2013, (1:00 pm)
Red Bull has unveiled a new price-marked range across all formats of Red Bull Energy and Red Bull Sugarfree.
The packs enable retailers to communicate good value to shoppers, whilst driving rate of sale and additional profits in tills.
From May, Red Bull 250ml (£1.19), Red Bull 355ml (£1.59), Red Bull 473ml (£1.99) and Red Bull Sugarfree (£1.19), will all be available as price-mark cans. (more…)