Latest Food & Drink Industry News

  • Thursday, July 17th, 2014, (1:10 pm)

    Thorntons launches new home baking mixes

    Screen shot 2014-07-16 at 20.12.42Symington’s has partnered with chocolate maker Thorntons, to create a range of home baking and dessert mixes, launching into the supermarkets this month.

    These home baking kits offer consumers an easy to prepare, quality tasting product.

    Aimed at both Mums who are looking for a convenient, tasty home baking solution and young baking fans who want an indulgent, easy to make dessert, the Thorntons home baking and dessert mix range, offers a wide variety of choice for any chocolate lover looking to wow in the kitchen with ease. (more…)

  • Thursday, July 17th, 2014, (11:19 am)

    Doves Farm Foods launches new Gourmet Collection of flours and grains

    Screen shot 2014-07-16 at 20.21.11Doves Farm Foods, the specialist flour mill in the UK, is bringing innovation and inspiration to the baking and cooking aisles with its new Gourmet Collection range.

    The new range comprises nine Gourmet Flours and four Gourmet Grains, many of which are organic but all of which are naturally gluten free.

    The launch responds to the growing demand for gluten free products as the free from sector continues to thrive. (more…)

  • Thursday, July 17th, 2014, (9:06 am)

    Maxxium UK launches Jim Beam Maple

    unnamedMaxxium UK is introducing further innovation into the American whiskey category and reinforcing Jim Beam’s market leadership status with the launch of the first ever maple-infused bourbon in the UK.

    Launching this month is limited edition Jim Beam Maple, an innovation that aims to drive the appeal and accessibility of bourbon, recruiting new consumers to the category.

    Jim Beam Maple is made with four year old Jim Beam bourbon whiskey, slowly infused with maple to produce a balance of sweet warm maple and bourbon. (more…)

  • Thursday, July 17th, 2014, (7:01 am)

    New heavenly range from Oykos

    Screen shot 2014-07-15 at 21.00.42Oykos Greek-style yogurt is launching a new ‘Heavenly’ range, available in Salted Caramel and Cinnamon Apple flavours.

    The new range is designed to meet consumer demand for indulgent evening desserts, and the new flavours hit UK stores nationwide last month.

    Esme Rodger, Oykos brand manager said: “The sumptuously rich and creamy taste of Oykos yogurt, combined with our Heavenly new flavours, make it a perfect evening ‘me time’ treat. (more…)

  • Wednesday, July 16th, 2014, (3:30 pm)

    New Iced Green Tea Syrups from Sweetbird

    Screen shot 2014-07-15 at 20.47.13Sweetbird has launched a new range of Iced Green Tea Syrups, kicking off with two new flavours; Watermelon and Cucumber & Mint.

    Drinking green tea originates in China where people have been drinking it for centuries and it gained popularity around the rest of the world for its health benefits.

    Sweetbird’s take on the classic hopes to be a popular addition to a soft drinks menu. (more…)

  • Wednesday, July 16th, 2014, (1:13 pm)

    Helen’s expands wheat and gluten free mixes

    Screen shot 2014-07-15 at 19.51.20Helen’s is expanding its range of wheat and gluten free mixes with three new listings in Ocado.

    The listings include the two newest additions to the range, Helen’s Quick Seeded Bread Mix and Helen’s Pastry Mix, both of which launched this year.

    The new listings take the number of products available in Ocado to nine. (more…)

  • Wednesday, July 16th, 2014, (11:12 am)

    Cravendale sponsors Cineworld’s Movies For Juniors

    Screen shot 2014-07-15 at 19.42.00Arla Food’s milk brand Cravendale has launched its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.

    The sponsorship is part of a wider campaign designed to encourage parents and children to spend quality time together, underlying Cravendale’s passion for bringing families closer.

    The Cineworld sponsorship, developed and created by Carat and Digital Cinema Media (DCM) is part of Cravendale’s “Summer Fun For All The Family” campaign, which aims to involve parents and children in an experience that goes beyond the cinema screen, strengthening the brand’s connection with this key audience. (more…)

  • Wednesday, July 16th, 2014, (9:02 am)

    New Jelly range from Robinsons

    Screen shot 2014-07-15 at 19.35.16Symington’s is introducing a new addition to the jelly market; Robinsons Jelly.

    Mirroring the most popular fruit cordial flavours Robinsons has to offer, it aims to bring excitement and choice to the ambient jelly category.

    Aimed at women and families with children, Robinsons Jelly will come in two formats; 125g Jelly Pots in standard and no added sugar and also in 11.5g Crystal Sachet form making a convenient selection choice for consumers whatever the eating occasion. (more…)

  • Wednesday, July 16th, 2014, (7:00 am)

    Echo Falls partners with British designer Holly Fulton for limited edition wine range

    Screen shot 2014-07-14 at 22.00.08Echo Falls, the UK’s third largest wine brand, has signed British fashion designer Holly Fulton to develop a limited edition wine range launching in July 2014.

    The range comprises three girly label designs for white, red and rosé wine, with each design drawing inspiration from Fulton’s signature prints.

    This is designed to fit in well for the colourful brand that Echo Falls is known for. (more…)

  • Tuesday, July 15th, 2014, (3:12 pm)

    Rekorderlig releases new mixed collection pack

    Screen shot 2014-07-14 at 21.53.51Swedish cider brand, Rekorderlig, is launching a first in the packaged cider category – a mixed seasonal multipack.

    The limited edition Summer Six will contain a mixture of three different flavours providing the consumer with more variety in a single purchase.

    The collection is comprised of Strawberry and Lime, Mango – Raspberry, and Apple. (more…)

  • Tuesday, July 15th, 2014, (1:20 pm)

    Tesco signs up to carry new free-from Fajita Kit

    Screen shot 2014-07-14 at 20.30.14BFree, the gluten free brand, has introduced the first ever Fajita Kit, which is entirely allergen free.

    The kit will debut exclusively in selected Tesco Extra stores nationwide as part of its Lifestyle Food Fair with a RRP of £5.

    In 2003, Tesco became the first major retailer to stock a dedicated free-from range, to cater for those who are wheat or gluten intolerant. (more…)

  • Tuesday, July 15th, 2014, (11:21 am)


    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere!

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Tuesday, July 15th, 2014, (9:01 am)

    Southern Comfort launches Lemonade and Lime premix bottle

    Screen shot 2014-07-14 at 20.24.46Southern Comfort has launched Southern Comfort Lemonade and Limeina, a mixed blend of three ingredients in a 275ml glass bottle that’s ready to drink straight from the fridge.

    New for summer, Southern Comfort Lemonade and Limeina bottle is available to buy in selected Tesco stores nationwide, and each one is bursting with the flavour of Southern Comfort combined with lemonade and a twist of lime.

    Southern Comfort Lemonade and Lime RRP £3.25 for a 275ml bottle with 5% ABV, available from Tesco stores nationwide.

  • Tuesday, July 15th, 2014, (7:00 am)

    New Cadbury Wispa Biscuits

    Screen shot 2014-07-14 at 20.22.15Burton’s Biscuits Company is boosting its Cadbury Special Occasions Biscuits range, the fastest-selling range of new products ever introduced into the UK’s £2 billion sweet biscuit category, with the launch of new Cadbury Wispa Biscuits.

    With annual sales of £10 million, the range currently comprises Cadbury Dairy Milk, Cadbury Crunchie, Cadbury Caramel and Bournville biscuits.

    David Costello, Burton’s Biscuit Company’s head of customer category management, said: (more…)

  • Monday, July 14th, 2014, (3:30 pm)

    Bahlsen launches price-marked packs

    Screen shot 2014-07-10 at 18.49.58Hit has now become Bahlsen’s best-selling product in the convenience channel, due in part to the business making a decision to introduce price-marked packs.

    Last year, Bahlsen invested in enhancing the Hit range further with the launch of Hit Fun Sticks, and the business is now planning to build on its popularity by launching a new, modern design and introducing additional new products later this year.

    Julien Lacrampe, trade marketing manager for Bahlsen, said: “Further to extensive engagement with our retail network, we responded to the price-wars so many outlets have been involved with to introduce the PMPs and enable them to stock best-selling products and the most attractive price-point. (more…)

  • Monday, July 14th, 2014, (11:00 am)

    Glenmorangie launches its most exclusive whisky to date

    Screen shot 2014-07-10 at 18.45.43Building on the success of its exclusive Pride 1981 bottling (released in 2011), Glenmorangie is launching Pride 1978.

    Crafted by Dr Bill Lumsden, the new 34-year-old edition started as a vintage 19-year-old whisky before being extra matured in casks which had once contained an exquisite French Premier Grand Cru claret for 15 years.

    Only five casks of this whisky were laid down, making this latest single malt extremely rare. (more…)

  • Monday, July 14th, 2014, (9:00 am)

    Cawston Press launches new sparkling range

    Screen shot 2014-07-10 at 18.39.56Following the sales’ success of its first premium canned drinks, Cawston Press has launched a new range of 250ml bottled sparkling drinks.

    The two product (Cloudy Apple and Apple & Rhubarb) range replaces its previous 330ml glass format – and now mirrors Cawston’s sparkling cans by applying the same graphics and recipe.

    The smaller size has come about following trade and consumer feedback and represents the ideal serving for both out-of-home and premium take-home usage occasions. (more…)

  • Monday, July 14th, 2014, (7:00 am)

    Kingsmill launches Great White rolls

    Screen shot 2014-07-10 at 18.36.51Following the launch of Kingsmill Great White – a category first soft white loaf with as much fibre as wholemeal – Kingsmill has introduced the first variation of this product with its new Kingsmill Great White rolls, to help drive growth in the rolls sector.

    In just three months Kingsmill Great White already holds an eight per cent unit share of the 800g standard white bread sector.

    This latest NPD affirms Allied Bakeries’ position as a leading supplier of UK bakery products. (more…)

  • Friday, July 11th, 2014, (3:29 pm)

    Summer marketing campaign for Old Jamaica

    Screen shot 2014-07-09 at 22.19.08Cott Beverages is set to upgrade Old Jamaica Ginger Beer’s marketing campaign this summer with its brand new television campaign, which launches this month.

    Hitting screens across the UK from July, this latest advertising campaign represents Old Jamaica’s largest ever media spend.

    A significant step for the ginger beer, the advert will run across a number of high profile channels, including Channel 4, ITV Digital, 4OD, Five, Five Digital and UKTV. (more…)

  • Friday, July 11th, 2014, (1:04 pm)

    Batchelors launches new Deli Box products

    Screen shot 2014-07-09 at 22.07.43Batchelors will continue to grow the Easy Eating category by extending its Deli Box range with two new Cous Cous variants.

    This latest NPD will add to the existing Premier Foods Deli Box range of Noodles and Pasta.

    The new range of Cous Cous will be available from August 2014 in two new flavours; Spicy Chicken and Roasted Vegetable. (more…)

  • Friday, July 11th, 2014, (11:12 am)

    Food brand Tiger Tiger launches into Asda

    Screen shot 2014-07-09 at 21.55.16Eastern food brand Tiger Tiger plans to shake up the World Food category with the launch of its new-look Indian Quick Cook Sauce range, into 393 Asda stores this June.

    Also available in Hyperama stores nationwide.

    Previously available in the Ethnic Foods aisle of supermarkets and supplied to Indian restaurants, the refreshed brand brings a more authentic and flavourful offering to the mass market and has been redesigned in a modern, easy-pour pouch format. (more…)

  • Friday, July 11th, 2014, (9:09 am)

    Warburtons teams up with Paddington Bear ahead of film release

    Screen shot 2014-07-09 at 21.39.27Warburtons has announced a strategic brand partnership with Paddington Bear to celebrate the launch of the new Paddington film this autumn.

    For the first time in its 138 year history, Warburtons headquarters in Bolton and over six million of its Half & Half products will undergo a major rebrand as Warburtons changes its name to Warbeartons.

    Paddington is the first ever live action film inspired by Michael Bond’s best-selling books. (more…)

  • Friday, July 11th, 2014, (7:00 am)

    Davidstow launches exclusive ‘Discover Exceptional Taste’ Campaign with Sainsbury’s

    Screen shot 2014-07-09 at 21.31.00Davidstow, the cheddar from Dairy Crest, is launching its brand new shopper marketing campaign focusing on the superior quality of the premium cheese brand.

    The ‘Discover Exceptional Taste’ campaign, exclusive to Sainsbury’s, will feature as a promotion allowing Sainsbury’s shoppers the chance to win an exclusive cookery masterclass with Davidstow brand ambassador and two-star Michelin chef, Nathan Outlaw.

    To be eligible to enter the prize draw, shoppers must simply swipe their Nectar card when purchasing a pack of any Davidstow branded cheese between the 2nd and 29th July. (more…)

  • Thursday, July 10th, 2014, (3:21 pm)

    Chips Ahoy unveils new Dairy Milk collaboration

    Screen shot 2014-07-09 at 21.21.42Cadbury Dairy Milk’s co-branded range is getting a boost, with the launch of its Cadbury Dairy Milk Chips Ahoy tablet.

    Following on the success of Cadbury Dairy Milk with Oreo and Daim, the chocolate brand1 is bringing together two popular global brands in a collaboration that aims to drive incremental sales across the chocolate tablets range.

    The new 120g tablet blends chunks of Chips Ahoy cookie with Cadbury Dairy Milk Chocolate. (more…)

  • Thursday, July 10th, 2014, (1:19 pm)

    No Fear Energy unveils new instant music on-pack promotion

    Screen shot 2014-07-10 at 18.43.28No Fear Energy Drinks is launching a new on-pack campaign, designed to energise customers’ ears as well as their minds.

    Those who purchase promotional cans of limited-edition No Fear Extreme Energy will receive a free music download.

    The promotion will run from July 1st 2014, with No Fear promoting the campaign across national Capital Radio advertising and a series of exciting skate park takeovers across England throughout the summer. (more…)

  • Thursday, July 10th, 2014, (1:14 pm)

    Starbucks Launches New Blended Yoghurt Frappuccino

    Screen shot 2014-07-09 at 21.14.03This summer, on the fifteenth anniversary of Starbucks Frappuccino in the UK, Starbucks is introducing an addition to the Frappuccino line-up with a new yoghurt version.

    With tastes evolving as Brits look for new ways to excite their palate, Starbucks is introducing its Yoghurt Frappuccino as a twist on the original Frappuccino recipes.

    Starbucks Yoghurt Frappuccino – a combination of chilled yoghurt and fruity swirl blended with ice – will be available in stores from 10th July 2014 in two flavours, Banana and Red Berry. (more…)

  • Thursday, July 10th, 2014, (11:13 am)


    fdin_logo_smallish1-299x300As you know by the end of 2014 we will need to fully and clearly communicate all the allergens that are in our food & drink ingredients, products, drinks and dishes whatever the location or occasion.

    In short, by the end of this year, UK (and European) consumers should be able to confidently eat FreeFrom Everywhere!

    So whether you are producing and packing in a factory or preparing in a kitchen out of the home, our conferences on the 10th and 11th September will give you not only the theory you need, but also the experience of the major contractors, distributors and major contractors who are already serving FreeFrom and reaping the benefits of doing it well. (more…)

  • Thursday, July 10th, 2014, (9:08 am)

    The Collective launches single-serve yoghurt with spoon

    Screen shot 2014-07-09 at 21.07.28This June, Britain’s fastest growing yoghurt business The Collective is re-launching its current range of single-serve pots to target the Food-To-Go market.

    The new design features a disposable spoon under The Collective’s black lid, which also provides the product with a bold shelf presence.

    The line, which is available in 150g pots in four flavours, will allow The Collective to reach new consumers; designed for those looking for something to eat on the move, during the commute or to pack into lunchboxes. (more…)

  • Thursday, July 10th, 2014, (7:05 am)

    Maoam sponsors ‘The Big Bang Theory’

    Screen shot 2014-07-09 at 21.05.31Maoam, the fruity chew brand, has a new partnership with Channel 4, as the exclusive sponsor of The Big Bang Theory on E4.

    The partnership represents the first ever TV sponsorship for the brand and will run until December 2014.

    Maoam and Warner are also exploring ways to bring the partnership to life across PoS, social, on-pack and at events to extend the reach of the messaging, resulting in deeper engagement with the brand’s core audience of teens and young adults. (more…)

  • Wednesday, July 9th, 2014, (3:11 pm)

    Skittles teams up with Xbox for on pack promotion

    Screen shot 2014-07-09 at 07.34.20Skittles, a fruit confectionery brand, has teamed up with Xbox to offer consumers the chance to win Xbox prizes with every bag sold.

    A code will feature on packs of Skittles 55g and 174g Fruits, Sours, Confused and new Wild Berry.

    Consumers can then enter their code on, and find out instantly if they have won. (more…)

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