Latest Food & Drink Industry News
Thursday, February 19th, 2015, (1:03 pm)
Britvic Soft Drinks has unveiled its latest new flavour innovation – Tango Blood Orange.
Developed to embrace the nation’s love affair with citrus flavoured carbonates, its ‘real fruit tang’ flavour and aims to stimulate consumers’ senses from February.
Fruit carbonates enjoy a 7.7% share of the Soft Drinks category and with orange the number one flavour choice in this segment, Britvic’s Tango is taking the lead in driving growth through significant investment in flavour innovation. (more…)
Thursday, February 19th, 2015, (11:14 am)
Italian wine company, Caviro, has announced the launch of a trade promotion to support its best-selling Italian wine brand, Tavernello.
The promotion – which will run on bottles of Tavernello Bianco and Tavernello Rosso – will feature on-shelf in Tesco stores until April this year (or while stocks last).
It offers consumers the chance to win a trip for two to Florence, as well as a weekly prize draw of a case of Tavernello every week for 8 weeks. (more…)
Thursday, February 19th, 2015, (9:09 am)
Nestlé Confectionery’s Rowntree’s Randoms brand is kicking off its 2015 activity with a new Bangers and Mash instant win promotion.
Lucky consumers who find a Bangers and Mash sweet in their packet of Rowntree’s Randoms or Rowntree’s Randoms Tandems will instantly win a £500 cash prize.
Each promotional pack will also contain a code inside, which consumers can input online for their chance to win sweets from across the Rowntree’s range. (more…)
Thursday, February 19th, 2015, (7:00 am)
Spar is revamping its snacking nuts range with two new launches and new packaging.
The re-launched range now features £1 price-marked packs and updated Reference Intake (RI) information on the packaging to comply with Food Information Regulations.
The range consists of seven lines, including two new variants: Unsalted Mixed Nuts and Sweet Chilli Peanuts (both £1 PMP). (more…)
Wednesday, February 18th, 2015, (3:20 pm)
Home baking brand and manufacturer, Dr. Oetker UK, is launching a new product in a bid to inject some excitement into their bakes, Surprise Inside Cupcake Centres.
The Cupcake Centres are available in three flavours: Salted Caramel, Rich Chocolate and Zesty Lemon.
The fillings can be squeezed through the nozzle directly into the centre of a freshly baked cupcake, muffin or profiterole to give the creations an extra special touch. (more…)
Wednesday, February 18th, 2015, (1:00 pm)
Walkers is extending its Max range with the addition of a new Flamin’ Hot flavour.
The new Flamin’ Hot pack will sit alongside the existing popular Cheese & Onion and Paprika flavours.
Matt Goddard, Field Sales Director at PepsiCo said: “At PepsiCo we’ve kick-started 2015 by supporting independent retailers with some exciting activity and launches exclusive to the impulse channel. (more…)
Wednesday, February 18th, 2015, (11:10 am)
Last year’s nutrition event sold out with 200 attending and this year’s might too. As ever, our Nutrition Guru, Dr Carrie Ruxton, has brought together Industry thought leaders to help us grasp the big nutrition and wellness trends coming up and make the most of them.
As ever, this will be another marvellous opportunity for you to spend a day networking with your Nutrition and Wellness peers in the food and drink industry.
Nutrition and Wellness Summit conference date : Thursday the 12th March. (more…)
Wednesday, February 18th, 2015, (9:00 am)
Madagascan bean-to-bar chocolate company Madécasse has extended its range of “Exquisitely African” handcrafted bars with the addition of a 100% Cocoa variant, made using three of the country’s rare heirloom cocoa varieties.
The new 100% Cocoa Bar showcases a blend of the Pure Ancient Criollo, Amelonado and Trinitario cocoa varieties and is available in a 75g format with an RRP of between £2.99-£3.29.
The new chocolate bar is being aimed at the discerning chocolate lovers who are increasingly experimenting with unique cocoa varieties and blends. (more…)
Wednesday, February 18th, 2015, (7:00 am)
Molson Coors, one of the UK’s biggest brewers, has launched Carling British Cider – Orchard Fruits, the second flavoured version of its original cider product, Carling British Cider.
The ‘Orchard Fruit’ segment, which consists of fruits such as peach and apricot, is in both volume and value growth with consumers saying the flavour is best associated with cider over other long alcohol drinks.
Jim Shearer, brand director, Carling at Molson Coors UK said: “Cider is an exciting category and continues to attract more and more consumers with the fruit cider category registering 30% year-on-year growth. (more…)
Tuesday, February 17th, 2015, (3:27 pm)
A series of reactive Nescafé Original adverts using the latest Twitter technology has launched on ITV as part of the brand’s Big Start campaign.
Produced by ITN Productions the ads will air during Good Morning Britain for the whole of February encouraging viewers to wish friends and family a #BigStart using Twitter.
The fast turnaround adverts will appear in three daily slots during the ITV breakfast news show starting around 7am, running on Mondays, Wednesdays and Fridays. (more…)
Tuesday, February 17th, 2015, (1:10 pm)
Following significant market growth in the vegetable juice market and the success of its own ‘Brilliant Beetroot’ blend, Cawston Press – now a £8m retail sales value brand – is launching three new vegetable and fruit drinks.
The 750ml Tetra Pak cartons – ‘Sweet Greens’, ‘Sunshine Blend’ and ‘Radiant Roots’ – should be stocked in chiller cabinets, a retail first for the previously exclusively ambient brand.
As always with Cawston’s juices, the drinks contain nothing but pressed fruit and veg (Cawston never use concentrate) and all-natural ingredients. (more…)
Tuesday, February 17th, 2015, (11:13 am)
Mattessons, the meat snacking brand from Kerry Foods, is aiming to drive awareness of its Smoked Pork Sausage range this winter, with a new TV campaign which will air in Scotland and the North East of England.
The new creative aims to show mums how they can add excitement to routine meals with Mattessons Smoked Pork Sausage.
Charlotte Kerr, brand manager for Mattessons said: “Mattessons Smoked Pork Sausage is a highly versatile product, and is a great way to add variety to ordinary mealtimes. (more…)
Tuesday, February 17th, 2015, (9:09 am)
Harrogate Spring Water has announced it has signed a three year deal with Ascot Racecourse to be its Official Spring Water Supplier.
The sponsorship arrangement will include a Harrogate Spring Water sponsored race, as well as branding on site and print advertising in racecards, souvenir brochures and in the Royal Ascot Magazine.
Still and sparkling Harrogate Spring Water will be available across all bars, restaurants and fine dining sites in PET and glass on all 26 race days in 2015, including Royal Ascot. (more…)
Tuesday, February 17th, 2015, (7:00 am)
Wrigley is introducing new, blue coloured Skittles to its rainbow.
Designed to excite consumers and drive incremental sales, the new variant will appear in limited-edition ‘Once In A Blue Moon’ packs of Skittles.
Available for a period of eight weeks, the limited-edition packs will see a cherry cola flavoured blue sweet join existing flavours; blackcurrant, lemon, strawberry, green apple and orange. (more…)
Monday, February 16th, 2015, (3:12 pm)
Magners, the Irish cider, has announced the launch of Magners with Irish Whiskey (ABV 5.5%), the new spirit cider, or ‘spider’, that combines premium apple cider with a hint of smooth Irish whiskey, to the UK off trade.
Containing 25ml of real Irish whiskey in each 500ml bottle, Magners with Irish Whiskey is available in Asda across the country from the 5th February and aims to challenge the current offerings in the UK spider category.
Consumer demand for innovation in the cider category is high, with the proposition of combining spirits and cider becoming increasingly popular since the introduction of ‘spiders’ to the UK off trade a number of years ago. (more…)
Monday, February 16th, 2015, (1:10 pm)
Levi Roots Soft Drinks is building on its growth with the introduction of a new 500ml carbonate flavour for convenience to help retailers respond to the growing demand for exotic drinks.
Jamaican Sunset has the flavours of watermelon and guava, and is the latest addition to the brand’s range of soft drinks for the impulse channel following its introduction as a 2L format into the Grocery channel.
Available through Wholesale and Cash and Carries from the end of February, the new flavour will be available in £1 PMP to support ‘on the go’ impulse sales within Convenience. (more…)
Monday, February 16th, 2015, (11:12 am)
Monster Energy is aiming to drive further incremental growth in the energy drinks sector by launching Mega Monster – a new format of its best-selling Monster Energy (Green) can with a re-sealable cap.
Mega Monster will be available to retailers in 553ml re-sealable cans from January.
The new pack is designed to allow consumers to keep their can of Monster Energy on the go with them and enjoy Monster Energy carbonated over longer periods. (more…)
Monday, February 16th, 2015, (9:00 am)
United Biscuits has launched a limited edition range of ‘Stiglets’, with an on-pack promotion teaming up Twiglets with BBC Worldwide’s Top Gear Track Experience and the ‘tame racing driver’, The Stig.
Transforming the packaging of the savoury snack, Twiglets adopts its new name and design for a limited period, offering consumers the chance to win one of 40 personal laps around the Top Gear test track alongside the famous racing driver through an on-pack competition.
Consumers can enter online at the competition’s microsite – www.stiglets.co.uk – or by texting in their answer to a Top Gear themed question. (more…)
Monday, February 16th, 2015, (7:05 am)
To celebrate its 40th birthday, Batchelors Peas has announced a new on-pack promotion to reward loyal shoppers and attract new consumers.
The promotion will feature on 11 million packs of Batchelors Original Mushy Peas, Batchelors Chip Shop Mushy Peas and Batchelors Bigga Marrowfat Peas (300g, 540g and 3kg), giving shoppers the chance to secure up to 50% off a Haven Holiday on selected dates in 2015.
Batchelors Peas has also launched a new consumer website which provides information on the history of the brand and features details on where in Britain its peas are sourced. (more…)
Friday, February 13th, 2015, (3:30 pm)
Walkers has announced the launch of MixUps, a new range which offers a selection of different flavours and textures mixed together in one bag, providing shoppers with a new taste experience.
Available in shareable packs (RRP £1.99), Walkers MixUps consist of family favourites across a variety of formats and flavours, to appeal to a wide range of family shoppers.
The range is available in three product formats – Snacks, Popcorn and Crisps. (more…)
Friday, February 13th, 2015, (1:12 pm)
Mövenpick Ice Cream has announced the launch of its new Vanilla Brownie flavour within the on-trade.
Created using Swiss cream and Madagascan Bourbon Vanilla, Mövenpick Vanilla Brownie builds on the Vanilla Dream flavour, enriched with pieces of brownie and a caramel coulis.
Available in 2.4L tubs, Vanilla Brownie joins the 33-strong range of ice creams and sorbets and is purchasable from wholesalers nationwide. (more…)
Friday, February 13th, 2015, (9:12 am)
Ribena is launching a new national consumer competition, ‘Win a #Tropicoliday’, which kick-starts this month.
The activity aims to drive mass awareness of the Ribena tropical range, attracting new shoppers.
The Ribena tropical range, which compromises of three variants; Mango & Lime, Pineapple & Passion Fruit and the recently launched Orange & Guava, will be showcased within the £1.5m marketing campaign including print, digital and out-of-home advertising, as well as in-store and social media activity. (more…)
Friday, February 13th, 2015, (9:00 am)
Following the success of their 1st handy pack promotion last year, Kettle Chips is launching a new 40g on pack promotion.
In February 2015, Kettle Chips will launch the ‘Ultimate Treat’ competition across their top five seasonings of Lightly Salted, Mature Cheddar & Red Onion, Sea Salt & Balsamic Vinegar, Sea Salt & Crushed Black Peppercorns and Sweet Chilli & Sour Cream, and the top four price marked 40g packs.
This spring, Kettle Chips will be rewarding even more consumers when they are treating themselves to a 40g bag at lunchtime, or when snacking on the go. (more…)
Friday, February 13th, 2015, (7:10 am)
New drinks brand Kenkō has launched its first cold brew pop-up at Old Street Station.
The Kenkō Tea Bar will be open from the 12th February until the 5th April.
The Kenkō Tea Bar will include a selection of different cold brew teas including a range of PURE tea which include Darjeeling Black, Oolong, Matcha Japan and Rooibos. (more…)
Thursday, February 12th, 2015, (3:30 pm)
The Organix Goodies range of toddler snacks has been given a complete new look for 2015.
The brand’s first new food launch showcasing the new design is the Organix Goodies Chunky Banana & Date Fruit Bar and Chunky Apple & Date Fruit Bar.
The new bars reflect the most popular fruit flavours with mums and toddlers. (more…)
Thursday, February 12th, 2015, (1:10 pm)
British flavoured-water brand, Perfectly Clear, has developed a six-bottle multipack following two years of growth and demand from retailers for such a format.
The flavoured spring water, made and distributed by soft drinks manufacturer CBL Drinks, has grown in both profile and distribution during the past twelve months with the recent packaging format launch assisting the growth.
The six-bottle multipack is currently available in strawberry and lemon lime flavour variants, offering consumers a healthier soft drink option for at-home, at the office or on-the-go. (more…)
Thursday, February 12th, 2015, (11:00 am)
Natural Balance Foods is set to build on its ranges with a raft of NPD and a programme of advertising, marketing and promotional support behind its Nākd and TREK brands.
The push follows the performance of both brands last year, which saw Nākd sales increase by 80.5% to £20.8m compared to a 4% fall in sales across the Healthier Biscuits category as a whole.
Natural energy bar TREK also saw sales leap by 373% to £2.4m. (more…)
Thursday, February 12th, 2015, (9:01 am)
Ben & Jerry’s is launching a new variant into its Greek Style Frozen Yogurt range; Greek Style Frozen Yogurt Blueberry Cheesecake, available to retailers from February 2015.
Made with Greek style yogurt, crushed cookie and blueberry swirls, Blueberry Cheesecake caters for consumers looking for an alternative treat, without compromising on the flavour combinations offered by Ben & Jerry’s.
The new berry burst in Ben & Jerry’s Greek Style frozen yogurt family will tap into the growth seen in the Frozen Yogurt market, which has grown by 55.7% in the last 12 months, and drive excitement in freezer cabinets for retailers. (more…)
Thursday, February 12th, 2015, (7:02 am)
Butterkist, the popcorn brand, is on screen for Valentine’s Day, when a £2million TV campaign lands featuring new ‘Love the Taste’ positioning.
Audiences across the UK will see Britain’s popcorn brand back on screens for the first time since 2011, during ad breaks on channels including ITV1, ITV2, Channel 4 and Channel 5, plus E4 and Sky.
The creative aims to achieve brand stand out, making Butterkist synonymous with unrivalled taste, low calorie content per serving and wholegrain. (more…)
Wednesday, February 11th, 2015, (3:12 pm)
Cadbury Dairy Milk is launching a new countline for the mid-morning snacking occasion – Cadbury Dairy Milk Oat Crunch.
The 30g countline brings together oaty biscuits with Cadbury Dairy Milk milk chocolate.
These new additions to the Cadbury Dairy Milk family will be supported with a £4.5m marketing investment, including TV, PR, OOH and digital activity. (more…)