Latest Food & Drink Industry News

  • Tuesday, March 24th, 2015, (7:00 am)

    Domino’s unveils new Chicken Tikka Pizza

    Screen shot 2015-03-23 at 20.18.31Domino’s Pizza UK is launching its new Chicken Tikka Pizza, available for delivery and collection nationwide from 13 April 2015.

    Customers can order the pizza – a combination of a classic Domino’s base topped with tikka sauce, sliced red onions, tandoori chicken, tomatoes and crispy onion bhaji.

    The tasty new Tikka Chicken Wings are coated in a sticky, spicy tikka sauce. (more…)

  • Monday, March 23rd, 2015, (3:30 pm)

    Natural Balance Foods launches new Nākd Nibbles

    Screen shot 2015-03-22 at 16.40.30Natural Balance Foods is expanding its £21.8m Nākd brand into new snacking occasions with the launch of Nākd Nibbles.

    The new Nibbles are a healthier snack that is designed for on-the-go, as a topping or for sharing with friends.

    Nākd Nibbles will be unveiled to the trade for the first time at IFE 2015 (22-25 March, ExCel London) and initially launched in Asda in four flavours at the end of March, marking yet another milestone in the rise of the Nākd brand, which has seen sales increase by 89%. (more…)

  • Monday, March 23rd, 2015, (1:12 pm)

    Mondelēz International unveils 50p price-marked packs

    Screen shot 2015-03-22 at 16.36.24Mondelēz International is introducing new 50p promotional price-marked packs on its best-selling countlines.

    The new 50p (RRP) promotional PMPs will be launched from the end of March on countline packs of Cadbury Twirl, Cadbury Wispa, Cadbury Crunchie, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk.

    The promotion aims to help retailers drive rate of sale on chocolate singles, which is worth 53 per cent of the total chocolate category in independents and symbols. (more…)

  • Monday, March 23rd, 2015, (11:07 am)

    Mccain Foods launches six new products

    Screen shot 2015-03-22 at 16.25.21McCain Foods is launching six new products, all designed to help to make mid-week teas easier and tastier, and drive volume and value growth in the frozen sector.

    McCain has launched McCain Spicy Peri Peri Fries and McCain Steakhouse Ridge Cut Fries, each £2.50 for 750g,  to the frozen potato category.

    These new products hope to capitalise on the importance of one and two person households, which account for around 60% of the UK population. (more…)

  • Monday, March 23rd, 2015, (9:10 am)

    FRijj re-launches Supreme premium milkshake range

    Screen shot 2015-03-22 at 16.21.11FRijj, the flavoured milk brand from Dairy Crest, will be re-launching its premium milkshake range, FRijj Supreme, later this month.

    Having undergone a full recipe refresh, each 375ml bottle of FRijj Supreme will also sport FRijj’s reinvigorated logo and packaging design, bringing it in line with the FRijj core range, which adopted the new artwork in October of last year.

    Developed in line with Dairy Crest consumer research, the new FRijj Supreme recipes have been enhanced to make them more indulgent. (more…)

  • Monday, March 23rd, 2015, (7:00 am)

    Fabulous Bakin’ Boys announces re-brand

    Screen shot 2015-03-22 at 16.15.01Fabulous Bakin’ Boys, the branded muffin and flapjack producer owned by Daelmans Group, has re-branded to The Fabulous Bakers ahead of a major marketing push this summer, which will focus on its all natural ingredients.

    The Witney-based bakery company is seeking to shake up the UK bakery category by completely reformulating and reinventing its product offering, using no artificial colours, flavours or preservatives.

    New popcorn bars and oaty cereal bars have been added to The Fabulous Bakers range, which includes muffins, minis muffins, cakes and flapjacks. (more…)

  • Friday, March 20th, 2015, (3:39 pm)

    Bonds Confectionery launches Chocolate Mini Eggs

    Screen shot 2015-03-15 at 18.39.41Bonds Confectionery has released its new milk chocolate all year round Mini Eggs, just in time for Easter.

    The company says the eggs aim to be a hit with retailers due to improved retail margin and better consumer value compared to other branded mini egg bags.

    Unlike the much larger seasonal chocolate eggs, the mini eggs aren’t discounted heavily during and after Easter, making them a product for the smaller independent convenience retailer. (more…)

  • Friday, March 20th, 2015, (1:10 pm)

    Sophie Ellis-Bextor new face of Wrigley campaign

    Screen shot 2015-03-15 at 18.33.25Wrigley has teamed up with Sophie Ellis-Bextor for a campaign to support the launch of Extra’s new soft-chew flavours, Strawberry and Bubblegum.

    Aimed at encouraging more parents to get their children chewing sugar-free gum, the campaign will see the singer, songwriter and model encourage families to take part in the ‘Chew O’clock Challenge’.

    The campaign calls on them to chew together at 4 o’clock, the key post-school snack time, when teeth are at risk from lingering food. (more…)

  • Friday, March 20th, 2015, (11:06 am)

    Malibu refreshes pre-mixed range

    Screen shot 2015-03-15 at 18.30.37Malibu is aiming to build on the success of its pre-mixed range with a new design and the launch of its first diet variant.

    Rolling out to stores now, cans of the existing three-strong line-up – featuring Malibu Caribbean Rum with Coconut and a choice of Cola, Mango or Pineapple flavours – have been given a makeover that pays homage to Malibu’s iconic bottle, while the addition of sparkling bubbles to the cans’ livery aim to excite and drive trial.

    Malibu is also adding a Diet Cola variant to its line-up, to help retailers across all channels capitalise on the hottest new trend in the ready-to-drink category. (more…)

  • Friday, March 20th, 2015, (9:04 am)

    Robinsons launches limited edition Fruit Shoot flavour

    Screen shot 2015-03-15 at 18.26.41Soft drinks manufacturer, Britvic Soft Drinks, is adding a limited edition flavour to its Robinsons Fruit Shoot no added sugar range.

    The new Peach & Mango variant has been launched to widen the range of products to choose from; ensuring there is something for every kid and every occasion.

    Available to order now, with supporting in-store activation from June, parents can choose the new limited edition as it contains no added sugar, no artificial colours and flavourings, in line the other variants in the range. (more…)

  • Friday, March 20th, 2015, (7:00 am)

    Branston announces new TV campaign for chutney

    Screen shot 2015-03-15 at 18.19.12Branston, the UK’s sweet pickle brand, has announced it will support its chutney range with a brand new TV advert, falling under the brand’s umbrella ‘Make it special’ campaign.

    The investment in the stand alone Branston Chutney advert, titled ‘Chutney Mountain’, demonstrates its owner Mizkan Euro’s commitment to harnessing the love for this heritage brand by extending the range with new products and flavours that consumers are demanding.

    The Branston Chutney range launched in November 2014, just in time for Christmas, after market research revealed consumers believed the chutney category lacked a significant beacon brand and thought that Branston was suited to perform this role. (more…)

  • Thursday, March 19th, 2015, (3:35 pm)

    Sharwood’s unveils Stir Fry Melts

    Screen shot 2015-03-15 at 18.35.27Sharwood’s is launching a new product into the stir fry sauces sector – Sharwood’s Stir Fry Melts.

    The Stir Fry Melts concentrate all the flavour of a sauce into a little pot, for a light and flavoursome coating.

    The new range is available in four flavours; Sweet Chilli, Spicy Szechuan, Chow Mein and Sweet & Sour. (more…)

  • Thursday, March 19th, 2015, (1:25 pm)

    Mr Filberts launches new West Country Nut Range

    Screen shot 2015-03-13 at 08.24.22Mr Filberts has unveiled a brand new range of West-Country inspired nuts this spring.

    Launching for the first time at IFE, the new Mr Filberts’ Flavours of the West Country range comes in three  new mixed nut products.

    Created in partnership with three award-winning West Country brands: Cornish Sea Salt, Orchard Pig Somerset Cider and Roskilly’s Clotted Cream Fudge, this new range of nuts aims to bring something new to the snack sector this summer. (more…)

  • Thursday, March 19th, 2015, (9:03 am)

    Arla Foods launches new Skyr yogurt

    unnamed-4Arla Foods, the farmer-owned dairy company, is launching Arla Skyr into the UK market, in the next stage of the company’s expansion into the yogurt category.

    It is the first yogurt launched by the company following the launch of Arla Protein, a quark product launched into the category in January 2015.

    Icelanders have traditionally enjoyed the nutritious benefit of Skyr (pronounced ‘Skee-er’) as part of their daily diet. (more…)

  • Thursday, March 19th, 2015, (7:02 am)

    Nature Valley launches new Crunchy with Pumpkin & Poppy Seeds

    Screen shot 2015-03-13 at 08.16.20With snacking now making up half of all eating occasions, Nature Valley is looking to accelerate further growth within the Healthier Biscuits category with the launch of a new cereal bar.

    Nature Valley Crunchy with Pumpkin & Poppy Seeds is available now and taps into the current food trend of incorporating seeds into meals.

    Nature Valley Crunchy with Pumpkin & Poppy Seeds (RRP £2.39) reflects the brand’s on-going commitment to meeting consumer demands. (more…)

  • Wednesday, March 18th, 2015, (3:40 pm)

    Stork hits TV screens for first time in 20 years

    Screen shot 2015-03-11 at 20.53.33Stork, the baking brand from Unilever UK, is supporting its core range with a new Easter-inspired advertising campaign using the strapline ‘Bake Someone Happy’, launching today.

    A milestone for the brand, a TV advert will mark the first time Stork’s core range has been on TV in 20 years.

    The TV ad will showcase a brand new pack design, and aims to reinforce Stork as experts in baking and highlight Stork’s hero recipe; Easter Nest Cupcakes. (more…)

  • Wednesday, March 18th, 2015, (1:10 pm)

    Doritos launches new TV campaign

    Screen shot 2015-03-11 at 20.49.47Doritos, the tortilla corn chip snack, is returning to TV screens with a brand new creative, positioning itself as a snack for the bold.

    The new advert will encourage consumers to embrace the unplanned and to be ‘bold’.

    Michael Walford, Doritos marketing manager said: “We’re excited to launch the new Doritos campaign and we are confident that it will drive sales and growth for the snacks category as well as add excitement in store. (more…)

  • Wednesday, March 18th, 2015, (11:20 am)


    fdin_logo_smallish1-299x300Our Breakthrough Innovation Seminar is happening on Tuesday 14th April, at our usual London venue.

    Chaired by Costas Papaikonomou, Co-Founder of The Happen Group, one of the world’s largest breakthrough NPD specialists, this event will help you create some really new disruptive products which will benefit your brands and your company not only now but in the years to come.

    Costas has assembled a magnificent team of speakers. (more…)

  • Wednesday, March 18th, 2015, (11:19 am)

    Mars Ice Cream re-launches ‘1 in 6 chance’ promotion

    Screen shot 2015-03-11 at 20.23.06This March will see the launch of Mars Ice Cream’s biggest ever on pack promotion, giving away in excess of 100,000 ice creams nationwide, following the success of the Mars Chocolate 1 in 6 campaign.

    The Mars Chocolate 1 in 6 instant win promotion saw an increase of consumers into the chocolate category and drove footfall into stores.

    This March, Mars Ice Cream will be mirroring the promotional strategy of Mars Chocolate and rolling out the same 1 in 6 promotion on its core brands nationwide. (more…)

  • Wednesday, March 18th, 2015, (9:17 am)

    Helen’s unveil new look for gluten free range

    Screen shot 2015-03-11 at 20.44.37Helen’s, the brand who deal in value added seeds and gluten free pre-mixes for retail and food service, will be showcasing its brand new look at this year’s IFE.

    Visitors to stand S2960 will also have a chance to find out about the company’s new products, including Helen’s Breakfast Protein Crunch and Helen’s Savoury Seed Crunchers, which are designed for the on the go and vending sectors.

    Helen O’Dowd, founder and nutritionist, said: “This is the largest show we have exhibited at with our own stand so we’re delighted to be able to showcase our new brand and products. (more…)

  • Wednesday, March 18th, 2015, (7:00 am)

    PG tips re-launches Premium Range

    Screen shot 2015-03-11 at 20.35.31PG tips, the UK’s tea brand from Unilever UK, is relaunching its Premium tea range, to feature a new pack and leverage the popularity of Premium teas, rolling out to retailers now.

    Each PG tips Premium tea variant has been revitalised to further increase its relevancy at a time when the Tea category, while relatively flat, is seeing consumer appetite for a more premium tea offering.

    PG tips The Rich One will become PG tips Gold to reflect its positioning in the category, PG tips The Strong One boasts a new improved recipe and is named PG tips Extra Strong to communicate its bold flavour, while PG tips The Fresh one will now be called PG tips Fresh. (more…)

  • Tuesday, March 17th, 2015, (3:28 pm)

    Naturelly all-natural children’s jelly juice drink launches in the UK

    Screen shot 2015-03-11 at 20.27.07Made with 100 per cent natural ingredients, new Naturelly’s Jelly Juice provides children with the RDA of vitamin C, as well as contributing to 1 of their 5 a day.

    The new Naturelly Jelly Juice is free from gluten, wheat, diary, nuts and gelatin and is suitable for vegetarians and coeliacs.

    Naturelly is available now in the Totally Tropical flavour from independent stockists nationwide and online at and The Health Store. (more…)

  • Tuesday, March 17th, 2015, (1:11 pm)

    Bahlsen launches new PiCK UP! campaign

    Screen shot 2015-03-11 at 19.41.58This March sees family-owned German biscuit brand Bahlsen, launch its PiCK UP! Dogs that Demand Respect PR led marketing campaign.

    This is a nationwide hunt to find a ninja dog to be apprentice to PiCK UP!’s Ninja Chihuahua – whose quest it is to guard the PiCK UP!’s scared chocolate – ‘disrespecting the chocolate…has serious consequences’.

    The campaign aims to encourage consumers to upload videos of their own ninja pets onto the brand’s Facebook page to be in with a chance of being selected as the sixth finalist alongside the five dogs already shortlisted. (more…)

  • Tuesday, March 17th, 2015, (11:05 am)


    fdin_logo_smallish1-299x300Our Breakthrough Innovation Seminar is happening on Tuesday 14th April, at our usual London venue.

    Chaired by Costas Papaikonomou, Co-Founder of The Happen Group, one of the world’s largest breakthrough NPD specialists, this event will help you create some really new disruptive products which will benefit your brands and your company not only now but in the years to come.

    Costas has assembled a magnificent team of speakers. (more…)

  • Tuesday, March 17th, 2015, (9:03 am)

    New Galaxy Vanilla choc ices launched for summer 2015

    Screen shot 2015-03-11 at 19.41.52This March, Mars Ice Cream is launching a new addition to the Galaxy Ice Cream collection – Galaxy Vanilla.

    This joins the rest of the Galaxy range, including Galaxy Caramel and Galaxy Almond.

    New Galaxy Vanilla is a vanilla ice cream bar covered in Galaxy milk chocolate. (more…)

  • Tuesday, March 17th, 2015, (7:09 am)

    Glacéau vitamin water launches zero calorie drink

    Screen shot 2015-03-11 at 19.38.28Coca Cola Enterprises Ltd (CCE) is reinvigorating its Glacéau vitaminwater line-up with the introduction of a new zero calorie and zero sugar variant.

    Glacéau vitaminwater multi-v zero will be available to retailers from March and is sweetened from a natural source using stevia leaf extract.

    Replacing Glacéau vitaminwater multi-v, the new variant aims to deliver a lemonade flavour that is refreshing, tastes great and comes with zero calories and zero sugar. (more…)

  • Monday, March 16th, 2015, (3:26 pm)

    Heinz launches Red Vs Brown campaign

    Screen shot 2015-03-11 at 08.25.47Heinz is trying to gauge the nation’s love of Heinz Tomato Ketchup and HP Sauce by asking the public to vote between Red or Brown sauce.

    The integrated marketing campaign launched this month and was activated via a dedicated Red Vs Brown website. Customers will be encouraged to vote at for the chance to win prizes including a year’s supply of Heinz Tomato Ketchup or HP Sauce.

    Votes will be tracked with a regional map at to highlight the divide in popularity across different parts of the UK. (more…)

  • Monday, March 16th, 2015, (1:19 pm)

    YeeKean Honest Handcrafted Ice Creams launch in the UK

    Screen shot 2015-03-11 at 08.19.04YeeKwan Honest Handcrafted Ice Creams and Sorbets are designed to make the perfect finale to an Eastern meal.

    Inspired by the flavours of south-east Asian street food, YeeKwan brings ice creams and sorbets made with good honest ingredients.

    Stockists include Whole Foods (including Fresh & Wild Ltd), Harvey Nichols, Wing Yip and Korea Foods, plus a selection of restaurants, deli’s and Asian food outlets across the UK. (more…)

  • Monday, March 16th, 2015, (11:12 am)

    Emmi Caffé Latte introduces Mr Big Espresso and Espress Zero

    Screen shot 2015-03-11 at 08.14.20Emmi CAFFÈ LATTE is extending its coffee range by adding not one, but two new flavours, available in Tesco from April 20th – Emmi CAFFÈ LATTE Mr Big Espresso and Espresso Zero.

    Mr Big Espresso will be the strongest sku of the Emmi CAFFÈ LATTE range.

    Containing three large shots of espresso (193mg per cup), this is for caffeine lovers. (more…)

  • Monday, March 16th, 2015, (9:00 am)

    Jägermeister launches ‘Root56’ long serve campaign

    Screen shot 2015-03-09 at 20.45.43Jägermeister is launching a multi-million pound marketing campaign to support its Root56 long drink serve – Jägermeister served over ice with ginger beer and a wedge of lime – to highlight its versatility.

    The Root56 pays homage to the secret blend of 56 herbs, blossoms, roots and fruits (including ginger) which go into the production of Jägermeister.

    The five month campaign kicks off today to drive awareness of the new serve into the key summer season. (more…)

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