Latest Food & Drink Industry News

  • Thursday, January 22nd, 2015, (3:35 pm)

    Cobra unveils new can format

    Screen shot 2015-01-14 at 20.36.06Cobra, the premium lager handled by Molson Coors, is now available in 500ml cans exclusively in the convenience sector.

    The lager has a strength of 4.8% ABV and is available in a four-pack that retails at £5.49.

    The new format hopes to widen the appeal of the large, creating greater market share. (more…)

  • Thursday, January 22nd, 2015, (1:11 pm)

    NUTRITION AND WELLNESS SUMMIT

    fdin_logo_smallish1-299x300Last year’s nutrition event sold out with 200 attending and this year’s might too. As ever, our Nutrition Guru, Dr Carrie Ruxton, has brought together Industry thought leaders to help us grasp the big nutrition and wellness trends coming up and make the most of them.

    As ever, this will be another marvellous opportunity for you to spend a day networking with your Nutrition and Wellness peers in the food and drink industry.

    Nutrition and Wellness Summit conference date : Thursday the 12th March. (more…)

  • Thursday, January 22nd, 2015, (11:33 am)

    Kettle Chips releases new flavour

    Screen shot 2015-01-14 at 20.33.59Kettle Chips’s Cheshire Cheese, Red Wine & Cranberry is the latest flavour to hit shelves.

    The warming flavour aims to help brighten the cold winter months.

    Designed to appeal as a Valentine’s Day indulgence with a loved one at home, the new flavour combines three seasonings on a hand-cooked crisp. (more…)

  • Thursday, January 22nd, 2015, (9:01 am)

    Gordon’s Gin unveils latest TV ad

    Screen shot 2015-01-14 at 20.30.25Gordon’s has unveiled its latest 60 second TV commercial showcasing the brand’s story through a new character, ‘Gordon the Boar’.

    The ad communicates the message ‘It’s got to be Gordon’s’ and is part of a marketing spend of over £2m, which will reach over 78% of the brand’s target audience in the months to June 2015.

    The TV commercial brings to life ‘Gordon the Boar’, who is a character embodiment of the boar’s head which has been embossed on the Gordon’s Gin bottle since the brand’s launch in 1769. (more…)

  • Thursday, January 22nd, 2015, (7:00 am)

    Danone Actimel unveils ‘monster bottles’ for kids

    Danone Actimel unveils ‘monster bottles’ for kidsActimel for Kids is set to get a boost with the introduction of new Monster bottles.

    Actimel for Kids is made using a new recipe full of nutrients including calcium, vitamins and L. Casei live cultures.

    Until now, each serving came in a fun bottle representing three Actimel Heroes; AC, TI and MEL; but the range will now also be available in three new monster bottles, who featured in the 2014 Actimel for Kids ad campaign. (more…)

  • Wednesday, January 21st, 2015, (3:10 pm)

    Cuisine de France launches Valentine’s Day ‘L’amour’ loaf

    Screen shot 2015-01-14 at 20.25.32Bakery innovator Aryzta Food Solutions is introducing a gifting experience with a difference for Valentine’s Day with the launch of a heart-shaped Cuisine de France love loaf.

    A first for the in-store bakery sector, the 250g ‘L’amour’ loaf is a bread loaf with dark chocolate chips, made in the heart of France.

    The loaf, which is made for two, is supplied frozen and baked in-store, featuring an eye-catching, edible ‘L’Amour’ label with a heart on it. (more…)

  • Wednesday, January 21st, 2015, (1:28 pm)

    Leerdammer sees in the New Year with huge investment

    Screen shot 2015-01-14 at 19.57.53Leerdammer the sliced natural cheese segment, is kick-starting 2015 with a huge investment set to drive trial, increase brand awareness and boost sales of the brand’s Light Slices.

    The campaign will be supported by PR, in-store activation and promotions, as well as a TV ad on air now till the end of January.

    The 20 second TV clip will feature the brand’s iconic ‘Incognito’ creative with an end frame of Leerdammer Light Slices set to appeal to the growing consumer desire to adopt lower-fat options after the indulgence of the festive season. (more…)

  • Wednesday, January 21st, 2015, (11:16 am)

    Maltesers unveils new ‘Bake Yourselves Silly’ for Red Nose Day

    Screen shot 2015-01-14 at 08.18.55Maltesers is calling on the nation to help it raise £1m for Comic Relief with a new campaign encouraging everyone to ‘Bake Yourselves Silly’ for a good cause.

    Since beginning its partnership in 2011, Maltesers has already raised over £2.5m for Comic Relief through on-pack donations and employee fundraising, and the ‘Bake Yourselves Silly’ campaign marks the next phase with fresh new packaging.

    For the first time, Maltesers Teasers block is joining Maltesers, the bitesize brand, in this year’s Red Nose Day campaign. (more…)

  • Wednesday, January 21st, 2015, (9:05 am)

    Nature’s Paths unveils new Honey Sunrise cereal

    Screen shot 2015-01-12 at 20.46.18The latest organic addition to Nature’s Paths indulgent breakfast table is Honey Sunrise, a wholegrain cereal made from corn, rice, quinoa, buckwheat, amaranth and a dollop of honey.

    Endorsed by Coeliac UK, this cereal hopes to have all-round family appeal.

    The new product comes from Mesa Sunrise (the UK’s number one gluten-free cereal) and Maple Sunrise (the brand’s fastest growing cereal in 2014) both of which have established a following from the UK’s more discerning ‘love my breakfast’ diehards. (more…)

  • Wednesday, January 21st, 2015, (7:00 am)

    Danone Activia launches 2015 campaign

    Screen shot 2015-01-12 at 20.27.39Danone Activia is launching a new £2.5m media campaign, encouraging consumers across the UK to join the ‘happy tummy’ movement and start the year looking after their digestive wellbeing.

    The campaign features the brands ambassador, Gok Wan as well as Activia fans, and is active across TV, digital and through interactive experiential shopper pop-ups.

    This is the brand’s biggest ever digital push in the UK, with investment across social media, homepage takeovers on leading websites and health and fitness apps. (more…)

  • Tuesday, January 20th, 2015, (3:25 pm)

    Levi Roots Soft Drinks announces major rebrand

    Screen shot 2015-01-12 at 20.24.57Levi Roots Soft Drinks has launched re-branded across its entire food and drink portfolio.

    The new-look range of tropical fruit flavoured carbonated and still soft drinks, produced by Vimto UK, will roll out on-shelf from January across the grocery, convenience and wholesale channels nationwide.

    The branding features a new image of Levi Roots to enhance brand recognition on shelf whilst retaining the identifiable bold green, yellow and red colours of the Rasta flag together with the strapline: ‘Put some Music in Your Glass’. (more…)

  • Tuesday, January 20th, 2015, (1:03 pm)

    THE FUZZY FRONT END OF NPD

    fdin_logo_smallish1-299x300The ‘Fuzzy Front End’ is all about getting the company and brand strategy right before embarking on product development.

    So, to help you do this, and sail effortlessly through 2015, we’ve brought together a team of industry heavy-hitters who will inspire you and help you create and deliver on some killer plans.

    The event will be held on Tuesday 10th February, 2015. (more…)

  • Tuesday, January 20th, 2015, (11:10 am)

    New Hula Hoops Puft from KP Snacks

    Screen shot 2015-01-12 at 19.44.15KP Snacks is kick-starting the new year with NPD from the UK’s snack brand ; Hula Hoops.

    KP Snacks is introducing new Hula Hoops Puft – a lighter version of Hula Hoops that offers consumers even more snacking variety.

    New Hula Hoops Puft will feature in the brand’s 2015 marketing campaign, comprising of TV and digital activation. (more…)

  • Tuesday, January 20th, 2015, (9:01 am)

    January campaign from Natural Balance Foods

    Screen shot 2015-01-12 at 19.41.18Natural Balance Foods is poised to kick-off 2015 with a branded till topper in 600 Tesco outlets for its 100% natural Nākd bars – helping consumers to stick to those New Year resolutions.

    Throughout January, four Nākd flavours – new Bakewell Tart, Cocoa Orange, Strawberry Crunch and Cashew Cookie, will be positioned at 5,000 Tesco till points in fully-branded units.

    The activity will be supported by an integrated, above-the-line campaign running along side this four-week promotion to further drive impulse purchase and recognition of the Nākd brand. (more…)

  • Tuesday, January 20th, 2015, (7:00 am)

    PG Tips joins with Persil for Red Nose Day

    Screen shot 2015-01-12 at 19.39.03PG tips and Persil are launching a range of limited edition packs (LEPs) this month to raise £1 million in aid of Red Nose Day.

    Unilever will donate 8p from every promotional pack produced before March 2015.

    The activity will be supported by two above-the-line campaigns for each brand, including digital and TV advertising, set to break in February. (more…)

  • Monday, January 19th, 2015, (3:33 pm)

    Cadbury Dairy Milk unveils new high impact campaign

    Screen shot 2015-01-12 at 19.33.00Cadbury Dairy Milk will be launching a high impact campaign this Spring to remind consumers about the variety of popular flavours and textures Cadbury Dairy Milk offers and in turn aims to drive incremental sales to the tablets and countlines categories.

    Launching in stores this month and continuing throughout the first quarter of the year, the new £7m campaign will be made up of TV, PR, outdoor, digital and significant in-store and sampling activity.

    The campaign will celebrate the Cadbury Dairy Milk flavours and communicate to consumers that through exploring the range there’s more than one way to free the joy. (more…)

  • Monday, January 19th, 2015, (1:10 pm)

    Quinola Mothergrain launches new kids range

    Screen shot 2015-01-12 at 19.29.18Quinola Mothergrain has launched a new range of healthy ready meals for kids.

    Ready in 30 seconds, the new Kids range is a healthy alternative to supermarket microwave meals.

    Packed full of Peru’s Fairtrade quinoa, the pouches are bursting with vegetable protein, minerals and essential amino acids. (more…)

  • Monday, January 19th, 2015, (11:02 am)

    Mornflake unveils Gluten Free Oats range

    Screen shot 2015-01-12 at 19.24.52Mornflake unveils Gluten Free Oats rangeCereal brand Mornflake has unveiled a new certified Gluten Free Oats range, bringing over 300 years of British milling into the Free From category.

    Licensed by Coeliac UK and produced via a 100% British, wheat free supply chain, the Mornflake Gluten Free range will include Jumbo and classic Porridge Oats, to drive broader appeal, as well as Mornflake’s speciality Pinhead Oatmeal, expanding usage beyond breakfast porridge to cooking and home-baking possibilities.

    With RSPs between £2.99 – £3.99 per 500g-750g pack, the launch is a first-to-market from a mainstream oat brand in the Gluten Free aisle and follows a pipeline of game-changing NPD from Mornflake over the past 12 months. (more…)

  • Monday, January 19th, 2015, (9:10 am)

    Upbeat announces new ‘It’s like a bit of extra willpower’ campaign

    unnamed-2Following a successful year for the dairy protein drink Upbeat, the British company announces they are set to spend a record £2.5m on the brand in a through-the line campaign.

    The campaign sees Upbeat launch its first ever TV advert as their next step in bringing the benefits of a protein drink to a broad mainstream audience.

    The news comes as Upbeat declares significant distribution gains – now with nationwide coverage across 4,500 stores including Tesco, Sainsburys, Waitrose, The Co-operative Food, Holland & Barrett, WHSmith Travel, Ocado, Booths, Budgens and Costcutter.

    (more…)

  • Monday, January 19th, 2015, (7:06 am)

    Gourmet Spirulina launches in the UK

    Screen shot 2015-01-06 at 21.16.45A brand new premium range of gourmet spirulina – the first spirulina food in the UK – is launching.

    Gourmet Spirulina is the UK’s only culinary-grade and raw spirulina, and is set to take spirulina from being a dietary supplement to the status of a tasty superfood enjoyed by many.

    Spirulina was a traditional food of the Aztecs and the Kanem – today, this microscopic equatorial algae is mostly used as a dietary supplement, but now Gourmet Spirulina has developed a range of great tasting convenient foods, offering consumers the opportunity to rediscover this nutrient rich superfood. (more…)

  • Friday, January 16th, 2015, (1:10 pm)

    Popchips unveils first ever national television campaign

    Screen shot 2015-01-11 at 18.52.27Popchips ltd., the popped snack company, launches its first ever national television campaign in the UK called “snack magic.”

    Popchips will share the magic of its popped process that creates snacks that have all the flavour and half the fat of a fried crisp.

    Launched to fill a void in the snacking category, popchips addressed a key snacking need for a better-for-you product, without compromise. (more…)

  • Friday, January 16th, 2015, (11:19 am)

    Total Greek Yoghurt launches 2015 campaign

    Screen shot 2015-01-11 at 18.39.27Fage UK, makers of Total Greek Yoghurt, the Greek yoghurt brand in the UK, has announced it will be airing a series of TV adverts to coincide with the time of year most commonly associated with healthy eating.

    The brand’s new TV Campaign will form part of a wider campaign based on the brand’s ‘Total+’ concept which aims to demonstrate the product’s versatility and how simple it is to incorporate Total into everyday meals by adding +1 +2 +3 or ‘+more’ everyday ingredients.

    An initial burst of TVC will air between 3rd January and 17th February and will comprise a series of four TV adverts, supported with Video On Demand. (more…)

  • Friday, January 16th, 2015, (9:00 am)

    Bodnant Rolls Out Smoked Cheese

    Screen shot 2015-01-08 at 20.26.40The Welsh food centre has produced a new smoked cheese which will be supplied to independents across the UK

    Abermwg, a hand-tended cheese made from cow’s milk, is cold-smoked over beech and oak chips at Chirk Trout Farm and Food Smokery.

    Chris Morton, managing director of Bodnant Welsh Food Centre said: “This is another successful story for our on-site dairy, and a great way to start 2015. (more…)

  • Friday, January 16th, 2015, (7:12 am)

    Hancocks unveils new sugar-free lollies

    Screen shot 2015-01-08 at 20.21.37Bolstering its range of sugar-free sweets, confectionery wholesaler Hancocks has introduced a jar of individually wrapped sugar-free lollies under its Kingsway brand.

    The mixed fruit lollies aim to offer a strong profit opportunity in a notable pocket of the confectionery market.

    Packed approximately 170 to a jar and ready to retail from the shelf, the colourful, stripy lollies have an RRP of 15p each. (more…)

  • Thursday, January 15th, 2015, (3:10 pm)

    Tsingtao unveils limited edition packs for Chinese New Year

    tsingtaoHalewood International has launched limited edition packs for Tsingtao Beer to coincide with Chinese New Year.

    The commemorative packaging will feature on 12 x 640ml, 24 x 330ml and 4 x 330ml packs across all channels from the beginning of January to promote Chinese New Year, which takes place on Thursday 19th February.

    The initiative will raise the brand profile of Tsingtao during a key trading period, and celebrate and educate consumers during the biggest event of the Chinese calendar. (more…)

  • Thursday, January 15th, 2015, (1:09 pm)

    NUTRITION AND WELLNESS SUMMIT

    fdin_logo_smallish1-299x300Last year’s nutrition event sold out with 200 attending and this year’s might too. As ever, our Nutrition Guru, Dr Carrie Ruxton, has brought together Industry thought leaders to help us grasp the big nutrition and wellness trends coming up and make the most of them.

    As ever, this will be another marvellous opportunity for you to spend a day networking with your Nutrition and Wellness peers in the food and drink industry.

    Nutrition and Wellness Summit conference date : Thursday the 12th March. (more…)

  • Thursday, January 15th, 2015, (11:12 am)

    Propercorn announces new Caffè Nero listing

    propercorn, caffee neroPopcorn brand, PROPERCORN, has secured a nationwide listing with the European Coffee House group, Caffè Nero.

    As of January 2015, two of PROPERCORN’s six flavours will be rolled out for purchase across all Caffè Nero UK stores.

    The Lightly Sea Salted and Sweet & Salty flavours will be available to purchase in single-serve, 20g packs, priced at £1.10. (more…)

  • Thursday, January 15th, 2015, (9:16 am)

    Love Hearts unveils Valentine’s 2015 range

    unnamedLove Hearts has unveiled it’s range of sweet treats for Valentines day 2015.

    The Love Hearts brand has grown 17% YOY, with key performing products including Giant Love Hearts and the Love Hearts Tin.

    The Love Hearts brand has recently celebrated ‘60 years of love,’ following its launch in 1954. (more…)

  • Thursday, January 15th, 2015, (7:11 am)

    Echo Falls unveils alcohol-free sparkling

    Screen shot 2015-01-08 at 19.10.57Echo Falls has announced the launch of an alcohol-free sparkling drink.

    Launched in Tesco, Echo Falls Tisane gives consumers an alternative to alcohol, helping to moderate alcohol consumption, as well as providing a refreshing drink for occasions when an alcohol-free option is preferred.

    Made from fermented white grape juice, the process does not use yeast and so alcohol does not develop. (more…)

  • Wednesday, January 14th, 2015, (3:12 pm)

    McVitie’s launches DeliChoc in the UK

    Screen shot 2015-01-08 at 19.07.26United Biscuits has announced the launch of McVitie’s DeliChoc in the UK, a thickly-coated Belgian chocolate biscuit with a crunchy sensation.

    DeliChoc is already popular in Europe, having originated in France and Belgium as part of UB’s Delacre portfolio.

    Part of the everyday special treats category, the product comprises a slab of thick Belgian chocolate on top of an extra-crunchy biscuit, and comes in three varieties; milk, dark and white chocolate. (more…)

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