Latest Food & Drink Industry News

  • Wednesday, April 9th, 2014, (3:12 pm)

    Carlsberg launches ‘Fan Squad’ campaign and on-pack promotion

    Screen shot 2014-04-04 at 22.14.02To support its sponsorships of the Barclays Premier League and England team Carlsberg UK has created the ‘Carlsberg Fan Squad’ to amplify fans’ enjoyment of the game.

    The campaign will run on-pack and be supported by print, broadcast, POS and digital with prizes available across the footballing calendar starting this week until December 2014.

    The Carlsberg Fan Squad is headed by a trio of celebrity football fans including comedian, Paddy McGuinness, former Arsenal and England legend, Ian Wright, and Sky Sports Soccer Saturday’s, Jeff Stelling. (more…)

  • Wednesday, April 9th, 2014, (1:09 pm)

    Nestlé launches Rowntree’s Randoms Tandems

    Screen shot 2014-04-04 at 22.07.44Nestlé Confectionery’s Rowntree’s Randoms brand is launching new Randoms Tandems, adding to its portfolio of popular sharing bags.

    Each bag is filled with fruit-flavoured sweets that are the tandem combination of jelly and foamy textures.

    The launch will benefit from a high impact digital media campaign through Facebook, with over seven million 25-44 year olds expected to see it. (more…)

  • Wednesday, April 9th, 2014, (11:11 am)

    SUGARS & SWEETENERS MASTERCLASS

    Screen shot 2012-10-19 at 22.06.10Whether you’re out-and-proud about using sugar or you’re on low-sugar for your products (or thinking of switching) then our Sugars & Sweeteners Masterclass on Thursday 8th May in London, is definitely for you.

    The full agenda is below, but in summary we’ll look at the real evidence behind claims that sugar influences health.

    Why sugar has suddenly become a big issue and what food and drink companies can do about it? (more…)

  • Wednesday, April 9th, 2014, (9:03 am)

    Crabbie’s Ginger Beer unveils new 440ml can format

    Screen shot 2014-04-04 at 22.03.19Halewood International has announced it will be extending the format of its popular Crabbie’s Alcoholic Ginger Beer flavours to 440ml cans.

    Crabbie’s Alcoholic Ginger Beer’s Original variant has been available in can format since September 2012, and now both Scottish Raspberry and Strawberry & Lime flavours will be available throughout the Off Trade from April.

    Crabbie’s Cans hope to appeal as an ideal format for the summer months, as it coincides with the upcoming Crabbie’s Grand National, where all three can ginger variants will be widely available throughout the event in the new can format. (more…)

  • Wednesday, April 9th, 2014, (7:00 am)

    HP Sauce launches ‘Sauce of Manliness’ campaign

    Screen shot 2014-04-04 at 22.00.19Building on the success of its ‘Sauce of Manliness’ campaign, HP Sauce is launching a brand new series of ‘manly’ radio adverts, aiming to drive frequency of sales and increase consumption of its brown sauce.

    The new campaign will feature tongue-in-cheek messaging to remind consumers that the flavour of HP Sauce is well paired with a range of manly host foods such as Sausages and Mash, Steak and Chips and Fry-ups.

    The radio campaign will first air on selected radio stations, such as Heart FM, Capital and Absolute Radio, from April 7th, running for 16 weeks, and is delivered by the voice of the HP Man. (more…)

  • Tuesday, April 8th, 2014, (3:07 pm)

    Laughing Cow Light with Blue Cheese expands pack options

    Screen shot 2014-04-03 at 23.09.05Laughing Cow, the cheese triangle, is making its Light with Blue Cheese variant available in a 256g pack of 16 triangles for the first time.

    The launch continues building on the success the flavour has delivered to the category since launching less than two years ago.

    The Laughing Cow Light and Light flavours, including Blue Cheese, are growing the overall light cheese category, with value sales up by 19%. (more…)

  • Tuesday, April 8th, 2014, (1:12 pm)

    New energy chewing gum launches

    Screen shot 2014-04-03 at 22.58.10Raw is the new sugar free chewing gum, which tastes just like an energy drink, designed to give a boost.

    Raw is a product from Navson, who are synonymous with the water brand, Saka Natural Mineral Water.

    By using a unique flavour combined with its contemporary design, Raw aims to appeals to a young and trendy audience and for on the go activities. (more…)

  • Tuesday, April 8th, 2014, (11:09 am)

    Dairy Crest launches Clover Lighter Than Light

    Screen shot 2014-04-03 at 22.56.14Dairy Crest has announced the newest member to the Clover family, Clover Lighter than Light.

    Clover Lighter than Light is made with naturally low fat buttermilk and will be Clover’s lightest recipe to date with 80% less saturated fat than butter.

    The product has been developed in response to Dairy Crest’s consumer and shopper research that emphasises the consumer need to seek healthy products for everyday use, without compromising on taste. (more…)

  • Tuesday, April 8th, 2014, (9:00 am)

    LoveFoodLoveDrink becomes one of the highest subscribed food and drink magazines on the web

    Screen shot 2014-04-03 at 22.47.43LoveFoodLoveDrink.com was launched back in 2008 by drinks industry marketing consultant Pritesh Mody and has gone onto to become one of the highest subscribed food & drink magazines on the web.

    The free, fortnightly e-magazine and website providing over 13,000 subscribers (and over 15,000 twitter followers) with a fun, friendly and reliable guide to the most interesting products, latest bars & restaurants, exciting events and trends in London’s food & drink scene.

    With the food & drink world becoming too serious and pretentious, Pritesh saw a gap in the market for a title that spoke the same language as the vast number of casual foodies. (more…)

  • Tuesday, April 8th, 2014, (7:00 am)

    Philadelphia simply stir launches new creamy peppercorn variant

    Screen shot 2014-04-02 at 21.56.26Philadelphia Simply Stir is bringing more variety to time-stretched home cooks this spring, with the launch of new Creamy Peppercorn this April.

    Like the rest of the range, the Creamy Peppercorn flavour takes a few minutes from pouch to plate.

    Consumers can access a wide range of recipe ideas on the Philadelphia website, including prawn and peppercorn pasta with courgettes and tomatoes, pork medallions with creamy peppercorn sauce, a speedy chicken and sweetcorn suppertime filler. (more…)

  • Monday, April 7th, 2014, (3:09 pm)

    Guinness announces new Aintree Grand National partnership

    Screen shot 2014-04-02 at 21.51.55Diageo has announced the Guinness brand is strengthening its association with British horse racing by becoming an Official Partner of Aintree for the 2014 Grand National.

    The new partnership is the latest addition to the brand’s stable of horse racing partnerships and also sees the brewer continue its commitment to promoting responsible drinking, by becoming an Official Responsible Drinking Partner of Aintree.

    The three-day festival begins on Thursday 3rd April and the new partnership will see Guinness working with Aintree to create engaging on-course experiences and encourage punters to get together and celebrate great days out at the races. (more…)

  • Monday, April 7th, 2014, (1:09 pm)

    Burts Chips uses locally sourced Cornish Sea Salt

    Screen shot 2014-04-02 at 21.47.52Responding to the increased consumer demand for strong traceability and high quality ingredients, British crisp producer Burts Chips is amplifying its provenance credentials using locally sourced Cornish Sea Salt in its top-selling salt variant.

    The Devonshire-based business is working with the Cornish Sea Salt Company, using salt extracted from the Atlantic Ocean at its eco-friendly, purpose-built harvesting plant located just metres from the clearest Grade A classified waters off the Lizard Peninsula.

    Burts Chips marketing director Leane Bramhall said: (more…)

  • Monday, April 7th, 2014, (11:09 am)

    Domino’s Pizza unveil new BBQ flavours

    Screen shot 2014-04-02 at 21.38.06Domino’s Pizza is launching two limited edition BBQ Mega Melts flavours, packed with BBQ sauce and melted mozzarella.

    The tasty new line-up sees the BBQ Meatball Melt and BBQ Chicken Melt bursting onto menus on the 14th April and are sure to set the nation’s tummies rumbling in anticipation.

    Both of the BBQ Mega Melts feature the signature Texas BBQ sauce and added mozzarella cheese – topped off with an individual twist on ingredients. (more…)

  • Monday, April 7th, 2014, (9:00 am)

    United Biscuits unveils £10m Jacob’s campaign

    Screen shot 2014-04-02 at 16.26.00United Biscuits (UB) has launched a new £10 million advertising campaign for Jacob’s, signifying the next step in a business vision that has already seen the re-launch of the manufacturer’s McVitie’s brands in February this year.

    UB is now bringing all its savoury biscuits and baked snacks under the single masterbrand of Jacob’s, including its Crackers, Crispbreads and Flatbreads, and brands such as Mini Cheddars, Oddities and Twiglets.

    The Jacob’s brand will now be carried more prevalently on packs. (more…)

  • Monday, April 7th, 2014, (7:00 am)

    Cadbury Hot Chocolate launches price-marked packs

    Screen shot 2014-04-02 at 16.24.18Cadbury Hot Chocolate is launching new impulse-friendly price-marked packs (PMPS) this April.

    The new PMPs are available across the range, including drinking chocolate, instant chocolate and Highlights, on new, contemporary packaging launched in January this year.

    Research suggests that shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution – one third of shoppers describe clarity and transparency as the major benefit of PMPs. (more…)

  • Friday, April 4th, 2014, (3:35 pm)

    Cadbury hot chocolate unveils new price marked packs

    Screen shot 2014-03-30 at 23.36.01Cadbury Hot Chocolate is launching new impulse-friendly price-marked packs this April.

    The new PMPs are available across the range, including drinking chocolate, instant chocolate and Highlights, on new, contemporary packaging launched in January this year.

    Research suggests that shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution – one third of shoppers describe clarity and transparency as the major benefit of PMPs. (more…)

  • Friday, April 4th, 2014, (1:30 pm)

    New limited edition M&M’S

    Screen shot 2014-03-30 at 23.29.39This summer, M&M’s is bringing a touch of Rio’s carnival spirit to living rooms across the country with its new Brazilian-themed campaign.

    Showcased through limited edition packs, available for an exclusive eight weeks, the campaign will see the chocolate brand introduce M&M’s in the Brazilian colours, yellow, green and blue, and launch a UK giveaway.

    The limited edition packs will offer consumers the chance to win through an on-pack giveaway, with prizes including a weekend in the M&M’s Ultimate Brazilian Party House as well as thousands of Brazilian party packs. (more…)

  • Friday, April 4th, 2014, (11:25 am)

    Westons Cider sponsors Cheltenham Jazz Festival

    Screen shot 2014-03-30 at 23.25.54Westons Cider has announced its brand Henry Westons will once again be the ‘Official Cider of the Cheltenham Jazz Festival’ as it enters into the third year of its sponsorship deal.

    Henry Westons main attraction will be their very own VIP acoustic stage, “Henry Westons magnificently exceptional jazz sessions”.

    To a backdrop of hay bales, traditional cider-making equipment and authentic cider barrels, the stage will showcase some of the star performers of the festival as well emerging artists. (more…)

  • Friday, April 4th, 2014, (9:21 am)

    Cawston Press announces £18 soft drink plan

    Screen shot 2014-03-29 at 22.20.30Cawston Press is making a multi-million pound move into canned drinks – heralding a planned evolution from juice specialist to premium soft drinks brand.

    This, it estimates, will see it triple the size of its business from £6m (2013) to £18m in just three years.

    Cawston’s move into soft drinks’ most popular format is the next stage of a long-term investment by the brand’s owners which has seen sales grow by over 100% in the past two years. (more…)

  • Friday, April 4th, 2014, (7:00 am)

    Mountain Dew unveils X-Men ‘Green Sauce’ campaign

    Screen shot 2014-03-29 at 22.12.25Soft drinks manufacturer Britvic Soft Drinks and PepsiCo UK are launching Mountain Dew Green Screen, a new marketing platform from the soft drink brand.

    Part of a heavyweight investment for Mountain Dew, the ‘Green Screen’ activity is a long-term platform developed to amplify the target audiences passions for film and gaming.

    The promotion will deliver exclusive entertainment opportunities and on-pack promotions to engage with its consumers whilst driving sales and repeat purchase. (more…)

  • Thursday, April 3rd, 2014, (3:03 pm)

    Princes launches money off next purchase coupons

    Screen shot 2014-03-29 at 22.01.59Princes, the ambient fish brand, has launched a new money-off next purchase coupon to encourage trial of its latest NPD.

    The promotion features on 500,000 Princes Tuna Chunks 4-packs and provides shoppers with a 50p money-off coupon for Princes Tuna Pasta Bakes, Tuna in Tomato, Tuna Salads and Tuna Deli Fillers.

    Graham Breed, convenience channel marketing director at Princes, said: “We’ve invested heavily in bringing innovative new products to market that are designed to drive both value and growth in the £17.3 million added value tuna market. (more…)

  • Thursday, April 3rd, 2014, (1:05 pm)

    SUGARS & SWEETENERS MASTERCLASS

    Screen shot 2012-10-19 at 22.06.10Whether you’re out-and-proud about using sugar or you’re on low-sugar for your products (or thinking of switching) then our Sugars & Sweeteners Masterclass on Thursday 8th May in London, is definitely for you.

    The full agenda is below, but in summary we’ll look at the real evidence behind claims that sugar influences health.

    Why sugar has suddenly become a big issue and what food and drink companies can do about it? (more…)

  • Thursday, April 3rd, 2014, (11:09 am)

    Cadbury Dairy Milk unveils price marked packs for Collaborations range

    Screen shot 2014-03-29 at 21.59.06Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim are bringing even more co-branded convenience retailers this April, with the launch of two new price-marked packs.

    Co-branded innovations have been a success story over the last 12 months.

    Cadbury Dairy Milk with Oreo, which combined the chocolate brand with the biggest biscuit brand in the world, has generated over £19.3m, making it the number three small tablet in 2013. (more…)

  • Thursday, April 3rd, 2014, (9:01 am)

    Robinsons launches pocket-sized Squash’d

    Screen shot 2014-03-29 at 21.53.15Squash brand Robinsons is aiming to transform the squash category with the launch of a new pocket-sized innovation.

    Robinsons Squash’d is a super concentrate which is added to water, designed to appeal for the pocket or handbag to enhance healthy hydration and on-the-go consumption occasions.

    Available to the grocery channel from early 2014, the Squash’d sub-brand has been created as part of Britvic’s wider vision to transform the squash category and open up new opportunities for growth. (more…)

  • Thursday, April 3rd, 2014, (7:00 am)

    Echo Falls launches new look

    Screen shot 2014-03-29 at 21.31.13Echo Falls is launching a refreshed look to contemporise its blends range and premiumise its core varietals offering.

    Supporting the brand’s existing links with its fashion-conscious audience, the new-look collection is designed to shake up the category on shelf and has incorporated a number of key quality cues to give the portfolio a clear two-tier range and increased stand-out.

    Marketing controller of Echo Falls, Amy White,  said: “The new designs for the Echo Falls blends range contemporises the feel of the wines, adding a touch of fun, while emphasising the femininity and personality of the range. (more…)

  • Wednesday, April 2nd, 2014, (3:05 pm)

    Capri-Sun launches re-designed price marked packs

    Screen shot 2014-03-27 at 22.05.38Capri-Sun is launching a new 89p price-marked pack for independent retailers and revamping the packaging of its 330ml range.

    Capri-Sun 330ml is undergoing a complete redesign with colours that go to the pouch’s edge.

    New graphics are designed to emphasise the use of spring water to better communicate the refreshment message and appeal to a young adult demographic and will feature on the Orange, Tropical and Apple & Blackcurrant flavours. (more…)

  • Wednesday, April 2nd, 2014, (1:01 pm)

    Furniss biscuits launches bite-sized treats

    Screen shot 2014-03-27 at 22.01.23Cornish biscuit manufacturer Furniss has launched a new range of bite-sized treats that offer sophisticated snacking options to lovers of their traditional biscuits.

    Furniss is aiming to appeal to the on-the-go trend by creating baked, high quality biscuit treats.

    The newly launched range of 40g ‘grab-bags’ allows those on the go to dip into miniature versions of some of Furniss’s most popular Cornish biscuits, offering a choice of Original Ginger, Dark Chocolate Ginger, Butter Shortbread and Choc Chip Cookies. (more…)

  • Wednesday, April 2nd, 2014, (11:09 am)

    Urban Fruit gives packaging a spruce

    Screen shot 2014-03-27 at 21.53.08Healthy fruit snacking company Urban Fruit has launched a vibrant redesign into market, targeted directly at the younger demographic that it has helped bring into the category.

    The brand has also released new of two new recipes joining the bunch this April.

    Founding Partner Giles Brook said: “We launched Urban Fruit to give consumers the genuinely healthy snack that they were asking for and to make fruit snacking simpler and more engaging- both in terms of the product that was made, and the way that we spoke. (more…)

  • Wednesday, April 2nd, 2014, (9:00 am)

    Mini Babybel launches mixed pack

    Screen shot 2014-03-27 at 21.43.15Mini Babybel is hoping to tap into growing consumer demand for variety in cheese flavours this spring by launching a mixed pack.

    The new variety net will contain 15 Mini Babybel cheeses: five of the Original flavour, plus five each of the brand’s Cheddar and Gouda variants.

    Mini Babybel is the UK’s No.1 cheese snack, with 24% value share. (more…)

  • Wednesday, April 2nd, 2014, (7:09 am)

    Portlebay Popcorn secures Booths listing

    Screen shot 2014-03-27 at 21.41.01Popcorn brand Portlebay Popcorn has announced that it has secured a full listing in North West supermarket chain Booths.

    Available from March onwards, Booths is rolling out three flavours across all their stores: The Original sweet and salty Kracklecorn, Bacon & Maple Syrup Kracklecorn and Chilli & Lime Kracklecorn.

    Available in 125g ‘Party Packs’, the three flavours will retail at £2.49. (more…)

← Newer Entries         Older Entries →