Latest Food & Drink Industry News

  • Wednesday, December 10th, 2014, (1:10 pm)

    Newby Tea’s launches new Masala Chai Tea

    Screen shot 2014-12-07 at 20.41.24Newby Tea’s have announced the launched of their new tea, Masala Chai blend.

    Using whole leaf Assam black tea, Newby’s silken pyramids combine cardamom, clove, cinnamon, black pepper and ginger to create the essence of Christmas in a cup.

    Designed to appeal this festive season; consumers can add some extra spice by brewing two of Newby’s Masala Chai Silken Pyramids in a large teapot with sliced orange, cinnamon stick and a tablespoon of honey. (more…)

  • Wednesday, December 10th, 2014, (1:07 pm)


    fdin_logo_smallish1-299x300The ‘Fuzzy Front End’ is all about getting the company and brand strategy right before embarking on product development.

    So, to help you do this, and sail effortlessly through 2015, we’ve brought together a team of industry heavy-hitters who will inspire you and help you create and deliver on some killer plans.

    The event will be held on Tuesday 10th February, 2015. (more…)

  • Wednesday, December 10th, 2014, (9:16 am)

    Pastinos, the first savoury pasta snack, launches into Waitrose

    Screen shot 2014-12-07 at 20.31.17Pastinos, the new brand from Martorana, has launched its range of savoury pasta snacks into Waitrose stores nationwide the first British supermarket to list the product.

    With 47% of UK consumers eating pasta, Pastinos is tapping into the British love of Italian food.

    Made from 100% premium durum wheat pasta, which is shallow fried at a very precise temperature for just a few seconds. (more…)

  • Wednesday, December 10th, 2014, (7:00 am)

    Tesco launches own-label beer supporting British Hop Association

    Screen shot 2014-12-07 at 20.24.55Tesco has become the first supermarket to launch an own-label beer supporting the British Hop Association (BHA).

    The retailer’s own-label Single Hopped Kentish Ale, produced in collaboration with UK brewer Shepherd Neame, will carry the BHA’s logo.

    The beer is brewed using one of the UK’s most famous hops, East Kent Golding and is described as having a “distinct smooth taste with malty undertones, enhanced by uplifting botanical hop notes, a touch of spice and delicate herbal aromas”. (more…)

  • Tuesday, December 9th, 2014, (3:16 pm)

    Codorníu unveils new advertising campaign

    Screen shot 2014-12-07 at 20.17.47Leading Cava producer, Codorníu, has announced the launch of a new global advertising campaign.

    The 30” advert carrying the tagline, “We are not Champagne, we are Codorníu”, will air throughout December in UK cinemas nationwide and will be supported with sampling activity in five London-based Picturehouse cinemas.

    It is expected to reach over 3.5 million consumers. (more…)

  • Tuesday, December 9th, 2014, (1:00 pm)

    Mokhado South African nut oils launch in the UK

    Screen shot 2014-12-07 at 20.00.26Mokhado, a new range of pure, hearth-healthy oils comprising of Avocado Oil, Macadamia Nut Oil and Apricot Kernel Oil, is launching this month in the UK.

    These naturally light oils offer health benefits because of their mono unsaturated fat content and will inspire every home cook to try something a little different in the kitchen.

    The bottles, colour coded, will also take pride of place in any kitchen. (more…)

  • Tuesday, December 9th, 2014, (11:12 am)

    The Collective releases Christmas Pudding flavour yoghurt

    unnamedIn time for the festive period, The Collective is releasing its Christmas pudding flavoured yoghurt to supermarkets throughout Britain.

    The yoghurt was is available now with an RRP £2.39 for a 500g tub and £1 for a 150g pot.

    Inspired by the traditional steamed yuletide dessert, The Collective’s Limited Edition Christmas Pud pairs its gourmet yoghurt with a double layer of Christmas compote, combining whole sultanas, winter spices and orange zest for a festive flavour. (more…)

  • Tuesday, December 9th, 2014, (9:05 am)

    Cawston Press announces Hungry Caterpillar on-pack promotion

    Screen shot 2014-12-07 at 19.50.41Cawston Press has signed a deal with The World of Eric Carle’s ‘The Very Hungry Caterpillar’ – the most read children’s book in the UK – for an on-pack promotion featuring the character.

    The partnership is in support of charity ‘Action for Children’ and its major fund-raising activity, ‘The Giant Wiggle’, with tens of thousands of pre-school children undertaking sponsored ‘wiggles’ – giant caterpillar conga lines – across the UK.

    Cawston’s range of ‘Kids’ Blends’ will promote hundreds of Giant Wiggle events in March 2015, with prize-winning codes on pack offering The Very Hungry Caterpillar merchandise and Cawston Press goodies. (more…)

  • Tuesday, December 9th, 2014, (7:00 am)

    belVita launches new Tops range

    Screen shot 2014-12-07 at 19.46.08belVita is bringing further innovation to the category with the launch of belVita Tops.

    belVita Tops are crispy biscuits, made with wholegrain cereals, with either a chocolatey or fruity topping – Choco Hazelnut or Strawberry.

    They offer a new option within breakfast in a bid to satisfy a wider variety of consumer needs. (more…)

  • Monday, December 8th, 2014, (3:12 pm)

    Diageo unveils Tanqueary No.Ten Christmas gift pack

    Screen shot 2014-12-07 at 19.16.22Diageo Reserve, the luxury portfolio of Diageo, is launching a Tanqueray No.Ten gift pack, giving retailers the chance to trade their customers up during the most important sales period of the year, while offering consumers a luxurious gift option for the season.

    Tanqueray No.Ten will sparkle on the shelf in its limited edition striking green carton, making it an attractive gift for the festive season.

    The bottle and Christmas packaging brings to life the liquid’s heart of whole fresh citrus fruit, which makes it an ingredient for a classic gin and tonic as well as a base for consumers to recreate their favourite cocktails at home with friends and family. (more…)

  • Monday, December 8th, 2014, (1:09 pm)

    McVitie’s Victoria biscuits debuts new Christmas ad

    Screen shot 2014-12-07 at 19.11.38McVitie’s has launched its first Christmas advertisement in over 30 years, featuring the McVitie’s Victoria biscuit selection.

    With 11 brand new stars, from a cuddly puppy to a loveable piglet, the £1m advertisement is the latest addition to the ‘McVitie’s Sweeet’ advertising campaign, first launched in February 2014.

    UB sweet biscuits Marketing Director, Sarah Heynen said: “The launch of McVitie’s Victoria on to our TV screens this Christmas marks another momentous occasion for McVitie’s at the end of what has been a highly successful year for us. (more…)

  • Monday, December 8th, 2014, (11:13 am)


    fdin_logo_smallish1-299x300The ‘Fuzzy Front End’ is all about getting the company and brand strategy right before embarking on product development.

    So, to help you do this, and sail effortlessly through 2015, we’ve brought together a team of industry heavy-hitters who will inspire you and help you create and deliver on some killer plans.

    The event will be held on Tuesday 10th February, 2015. (more…)

  • Monday, December 8th, 2014, (9:12 am)

    7up unveils new global campaign

    Screen shot 2014-12-07 at 18.49.56Soft drinks manufacturers, Britvic Soft Drinks and PepsiCo UK, has announced a refreshed visual identity and global campaign for 7up Free.

    Rolling out in December, “Feels Good To Be You” is a new integrated marketing and advertising campaign that connects the brand with up and coming originals throughout the world.

    The campaign launched this week with a television advert and several digital vignettes which feature everyday personalities who exemplify the brand. (more…)

  • Monday, December 8th, 2014, (7:00 am)

    Heinz announces new pasta partnerships

    Screen shot 2014-12-07 at 18.20.44This month, Heinz is launching Angry Birds and Teenage Mutant Ninja Turtles, as part of its Pasta Shapes portfolio.

    The two products will launch exclusively in ASDA in November, rolling out across a wider range of retailers in January.

    With the aim of ensuring the most relevant franchises are brought to market, this is the first license refresh since Moshi Monsters in 2012. (more…)

  • Friday, December 5th, 2014, (3:07 pm)

    Mars Chocolate UK unveils Easter 2015 range

    Screen shot 2014-12-03 at 21.11.50Mars Chocolate UK’s Easter range contains a number of new products that will join best-selling favourites, from M&M’S,MARS, GALAXY, MALTESERS and CELEBRATIONS.

    Easter is now worth 10% of the annual chocolate spend and with the launch of new products across its treats, sharing and gifting ranges, Mars Chocolate continues to drive growth in this occasion.

    MALTEASTER has launched a new campervan gift pack for consumers seeking an alternative to the traditional egg. (more…)

  • Friday, December 5th, 2014, (1:20 pm)

    Price wars cost supermarkets £1.5bn but ‘fail shoppers’

    Screen shot 2014-12-03 at 21.13.08According to FMCG market and shopper intelligence firm IRI, the average shopper saves just £1.56 per week from supermarket price wars and promotions, but funding the savings costs the supermarkets as much as £1.5 billion annually.

    IRI research revealed that although prices have been falling since April by -1.3%, sales volumes continue to decline (-2.7%) for all packaged groceries (excluding alcohol) for the 52 weeks to 11 October.

    IRI strategic insight director Tim Eales said: “The price war only saves shoppers the cost of 2kg of granulated sugar. (more…)

  • Friday, December 5th, 2014, (11:01 am)

    Global Brands announces Kick Energy re-brand

    Screen shot 2014-12-03 at 21.02.13Energy drink Kick Energy is to become known as Kick Start as part of an international re-brand announced by brand owner, Global Brands Ltd.

    The name change is designed to capture the idea of turning dreams into action.

    It has been announced alongside a calendar of activity, the highlight of which sees Kick Start become the headline sponsor of the 2015 Ginetta Junior Championships, the only motorsport series for young, emerging racing drivers. (more…)

  • Friday, December 5th, 2014, (9:10 am)

    Country Choice unveils Mini Loaf Cakes

    Screen shot 2014-12-03 at 20.57.38Country Choice has announced the launch of its new Mini Loaf Cakes, frozen and ready to thaw and serve in one to two hours.

    Delivered in cases of 24, the four ready-wrapped Mini Loaf Cakes on offer have a 14-day shelf life once thawed.

    The Lemon Meringue loaf is 95g of lemon flavoured sponge topped with Sicilian lemon curd is decorated with pieces of crushed meringue. (more…)

  • Friday, December 5th, 2014, (7:00 am)

    Lactofree cheese continues to perform strongly

    Screen shot 2014-12-03 at 20.52.40Lactofree, the UK’s lactose-free dairy range, has seen its cheese category, which includes a soft white cheese, a mild cheese and a mature cheddar, record a growth of 26% YOY.

    The Lactofree total brand continues to perform well, growing at over 20% in both value and volume and the brand is now valued at £33m.

    15% of the UK population are estimated to be lactose intolerant and with current penetration tracking at 4.4%, there continues to be room for growth in this area. (more…)

  • Thursday, December 4th, 2014, (3:10 pm)

    Lavazza launches instant coffee range

    Screen shot 2014-12-03 at 20.48.58The seventh largest coffee roaster in the world, Lavazza Coffee, is increasing its presence in the UK with the launch of a limited-edition, premium instant coffee – Prontissimo! – a first for the 119 year old Italian company.

    According to recent Euromonitor and Nielsen data, the UK consumes by far and away the most instant coffee in Europe, with almost three quarters of coffee drinkers choosing instant.

    Turnover in the instant category is three times that of roast and ground with the emergence of a new premium sector, Instant & Roasted (also known as Whole Bean Instant) is experiencing rapid growth and now represents 8% of category turnover. (more…)

  • Thursday, December 4th, 2014, (1:15 pm)

    YO! Sushi and Disney join forces to create kids menu

    Screen shot 2014-12-02 at 20.14.54YO! Sushi, the Japanese restaurant group, and Disney UK , have joined forces to create six new children’s bento box meals inspired by Walt Disney Animation Studios’ next animated blockbuster Big Hero 6, which topped the US charts on its opening following worldwide reviews.

    The film, released in UK and Ireland cinemas from January 30th, is the latest animation from Disney following the global success of Frozen.

    The co-branded collaboration will be amplified through a national advertising campaign that includes TV, digital, PR, social media and point of sale activity across 76 YO! Sushi UK restaurants. (more…)

  • Thursday, December 4th, 2014, (11:13 am)

    Green’s launches Shaun the Sheep Marshmallow Cake Kit

    Screen shot 2014-12-02 at 20.14.26Green’s, the children’s cake mix brand, is launching a Shaun the Sheep Marshmallow Cake Kit in time for the release of Shaun the Sheep The Movie on 6th February 2015.

    The mixes, available in Tesco from January next year, are targeted at parents and grandparents with children aged 5-11 years old and look to retain the light-hearted, comedy appeal that saw Aardman’s biggest global property voted the nation’s all-time favourite BBC children’s TV character.

    The kits make 12 sheep cupcakes decorated with marshmallows and cake toppers showing the faces of the flock. (more…)

  • Thursday, December 4th, 2014, (9:09 am)

    Dunkin’ Donuts unveils limited edition Christmas Donut

    Screen shot 2014-12-02 at 20.12.09Dunkin’ Donuts is ringing in the holiday season this December with the introduction of a Christmas donut variety.

    Available in a festive Smiley Santa design, this seasonal donut variety is available for a limited time at participating Dunkin’ Donuts restaurants in the UK.

    The Smiley Santa Donut is a yeast shell donut decorated in icing with a smiley face and Santa Hat. (more…)

  • Thursday, December 4th, 2014, (7:00 am)

    Ambrosia unveils new packaging

    Screen shot 2014-12-02 at 20.06.25Custard and rice pudding brand, Ambrosia, has announced the launch of new packaging that aims to highlight the brand’s position as the number one branded presence on shelf.

    The new packaging design will extend across the entire portfolio of custard, rice and Devon Dream ranges, hoping to make the brand easier to see and shop for because of its streamlined design and colour palate.

    The new Ambrosia packaging maintains its clear differentiation between both original and light variants, and brighter coloured cans using bolder fonts allow for greater visual impact and simpler navigation. (more…)

  • Wednesday, December 3rd, 2014, (3:19 pm)

    Magners launches new Light flavours

    Screen shot 2014-12-02 at 20.02.53Magners has announced the launch of a new range of fruit flavours for its low calorie cider, Magners Light.

    In addition to the existing Magners Original Light (ABV 4%), two new fruit variants will be added to the range, Magners Pear Light (ABV 4.5%) and Magners Orchard Berries Light (ABV 4%).

    Both have been created to ensure the flavour remains, while delivering 30 per cent less calories. (more…)

  • Wednesday, December 3rd, 2014, (11:19 am)

    Poundland sees half-year profits surge

    Screen shot 2014-12-02 at 08.22.15Poundland has reported an 11.7% rise in pre-tax profits to £9.7m for the 26 weeks to 28 September 2014.

    The company said it is benefitting from “a structural change in consumer shopping behaviour”, as consumers shop around and make frequent visits to the discounters, a move which has seen both Aldi and Lidl gain market share in recent months.

    Like-for-like sales rose 4.7%, while total sales were up 15% to £528m. (more…)

  • Wednesday, December 3rd, 2014, (11:10 am)

    Demand for venison soars

    Screen shot 2014-12-02 at 08.26.23field fare, suppliers of frozen foods, are seeing sales of its Venison and Roasted Vegetable Casserole ready meal soar as demand for venison rockets by +413% in value yoy.

    The venison is of prime quality, mild in flavour and reared at Holme Farm in Yorkshire. field fare’s recipe comprises of chunks of venison braised in red wine with a medley of celeriac, carrots and swede oven roasted with rosemary.

    This traditional recipe is perfectly timed for winter when consumers enjoy eating more comfort food. (more…)

  • Wednesday, December 3rd, 2014, (9:00 am)

    Ferrero offers New York trip in latest tic tac promotion for retailers

    Screen shot 2014-12-01 at 21.40.00Ferrero is launching a new trade promotion in January, offering convenience and independent retailers the opportunity to win a three-night trip to New York.

    The ‘Win a trip to the Big Apple’ trade promotion follows the successful launch of tic tac Apple Burst in January 2014, now worth £1.18m.

    50 runner up retailers will also be presented with best in class point of sale kits to help maximise sales of tic tac and drive growth for the sugar confectionery category. (more…)

  • Wednesday, December 3rd, 2014, (7:00 am)

    WKD announces new limited edition WKD Vegas

    Screen shot 2014-12-01 at 21.23.46Unveiling its new limited edition for 2015, WKD has journeyed to Las Vegas for inspiration.

    In-store from 5th January 2015, WKD Vegas takes its cue from the vibrant nightlife and neons associated with the world-famous Vegas Strip.

    Available in 275ml 4-packs and 70cl multi-serve bottles, the WKD logo on the bottles has been transformed into a Vegas-style sign while the 4-pack and case outer graphics convey the colour and atmosphere of Vegas at night, creating high impact stand-out on-shelf and cut-through in a busy fixture. (more…)

  • Tuesday, December 2nd, 2014, (3:15 pm)

    Kingsmill unveils festive Christmas tree shaped crumpets

    Screen shot 2014-12-01 at 21.19.59Kingsmill is launching new Christmas tree shaped crumpets to help add value to the category over the festive period by encouraging impulse purchasing and attracting new shoppers.

    Ky Le Vuong, group brand manager at Allied Bakeries, said: “Crumpets help retailers to drive value and volume growth in the bakery category during the winter months.

    “They’re a warming evening treat for mums looking for some well-earned ‘me time’ after the kids have gone to bed, and an increasingly popular after school snack for children because they’re more substantial than crisps and chocolate. (more…)

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