Latest Food & Drink Industry News

  • Friday, May 15th, 2015, (7:11 am)

    New Thai Chilli Tuna Salad from Princes

    princes tuna saladPrinces has added a new Thai Chilli variant to its range of Tuna Salads in a bid to help drive further incremental growth in added-value tuna.

    Princes Thai Chilli Tuna Salad is made up of tuna chunks with pasta twists, red pepper, sweetcorn, water chestnuts and soya beans in a Thai style sweet chilli dressing, complete with a spork to aid on-the-go eating.

    The product offers shoppers a popular flavour choice, contains less than 230 calories, is less than 2% fat, and is one of your five-a-day. (more…)

  • Thursday, May 14th, 2015, (3:21 pm)

    Tideford Organise unveils new Cucumber Soup with Dill and Kefir

    tideford organise cucumber soupTideford Organics’ has unveiled its new Cucumber Soup with Dill and Kefir.

    Designed to be served either hot or chilled, this light soup can be enjoyed as part of a picnic in the park or trip to the beach.

    Or, served to guests during summer parties in the garden and serve as a healthy starter. (more…)

  • Thursday, May 14th, 2015, (1:12 pm)

    Kings Elite Snacks launches new meat snack range

    kings beef jerkyKings Elite Snacks, the sports nutrition company set up by former England rugby internationals Mike Tindall and brothers Charlie, Mark and James Simpson-Daniel, has launched a brand new range of protein-packed products to satisfy health-conscious consumers’ appetite for guilt-free snacks.

    In November 2014 Kings Elite Snacks was acquired by New World Foods Europe, for an undisclosed sum with the aim to secure nationwide grocery listings to become the No.1 brand in the UK biltong and jerky market.

    The agreement with New World Foods Europe has supported the growth of the brand by integrating the production of Kings Elite Snacks into its York headquarters, where the brand has received a full brand refresh and brand new product launch. (more…)

  • Thursday, May 14th, 2015, (11:10 am)


    fdin logo, food and drinkIn May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Thursday, May 14th, 2015, (9:16 am)

    Country life launches new on-pack promotion in collaboration with Kingsmill

    country life lighterCountry Life, Dairy Crest’s Red Tractor assured butter and spreads brand, is launching a brand new ‘Tasty Treats’ on-pack promotion in collaboration with Kingsmill.

    The promotion will run across Country Life Spreadable and Country Life Spreadable Lighter 500g packs from the 27th April for eight weeks and will be highlighted by an on-pack flash.

    Aligned to ‘Perfect Partners’, one of Dairy Crest’s ‘Dairy for Life’ category growth drivers for Butters, Spreads and Oils, ‘Tasty Treats’ aims to drive the everyday relevance and consideration of butters and spreads across host occasions including toast, crumpets, muffins and waffles. (more…)

  • Thursday, May 14th, 2015, (7:00 am)

    Performance enhancing coffee TrueStart Coffee launches in the UK

    truestart coffee Studies have shown how the caffeine in coffee makes gym exercise feel easier, aids weight loss, improves endurance and performance in cycling and running, improves attention, alertness and reduces symptoms of fatigue.

    However, the amount of caffeine in an average cup of coffee can vary wildly, leaving many people to deal with the negatives affects of too much caffeine.

    These include stress on the adrenal system, which can lead to poor sleep and increased cortisol levels (stress) – and ultimately weight gain. (more…)

  • Wednesday, May 13th, 2015, (3:30 pm)

    Mr Kipling launches new Milkshake Slices

    mr kipling milkshake slicesPremier Foods is adding three new flavours to its Mr Kipling Snack Pack range with the introduction of Milkshake Slices, available in: Strawberry, Vanilla & Chocolate and Banana.

    The new flavours contain lower fat and saturated fat levels than the existing range, as well as providing a source of calcium.

    The launch will also kick-start a format change across the entire Mr Kipling Snack Pack range, with 6-packs being replaced by 4-packs and 9-packs. (more…)

  • Wednesday, May 13th, 2015, (1:10 pm)

    KitKat launches new limited edition packs

    kitkat me timeNestlé’s KitKat has revealed it is to launch over 400 limited edition packs, replacing the KitKat name with one of 72 different types of break, including Sporty Break, Lunch Break, Office Break or Me Time Break.

    The initiative is part of the brand’s new ‘Celebrate the Breaks’ marketing campaign, which features a host of activity ranging from new products to advertising campaigns.

    A high profile advertising campaign is also running throughout 2015, which includes brand new TV and digital advertising with a heavyweight £10 million media value – more than double the brand’s spend in 2014. (more…)

  • Wednesday, May 13th, 2015, (11:00 am)

    Walkers launches latest Gary Lineker TV campaign

    walkers crisps advertWalkers has unveiled its latest TV campaign, fronted by brand ambassador Gary Lineker, to support the launch of Walkers’ biggest ever lunch promotion.

    The promotion offers one in six shoppers the chance to win a free lunch up to the value of £4.

    Running until 11th July 2015, the advert sees Gary and a work colleague enjoying their lunch outside on a park bench. (more…)

  • Wednesday, May 13th, 2015, (9:12 am)

    Green Giant unveils new Minions campaign

    green giantGreen Giant and Universal Studios have announced a new partnership and multi-channel campaign ahead of the new Minions film this summer.

    The partnership begins in early May and will include a national radio campaign with Heart FM, comprehensive digital and social media support, as well as in-store activity and a Minion Movie themed on-pack promotion.

    The new packaging features the three Minion stars of the forthcoming movie. (more…)

  • Wednesday, May 13th, 2015, (7:00 am)

    Juiceburst launches new Pink Lemonade flavour

    juiceburstPurity Soft Drinks has announced the addition of a new flavour variant to its sixteen strong Juiceburst core range with the release of Pink Lemonade.

    Hitting shelves nationwide in time for summer, Pink Lemonade will be available as a high street exclusive to Superdrug for 2015.

    Made from real raspberries and lemons, the new juice drink is packed with natural goodness and provides consumers with one of their five a day. (more…)

  • Tuesday, May 12th, 2015, (3:30 pm)

    Kopparberg unveils £5m summer marketing campaign

    kopparberg advertKopparberg, the Swedish fruit cider, will launch its marketing campaign this summer with a £5m marketing investment in events, press, social media, digital and outdoor.

    Bringing a touch of Scandinavia to the summer months, the multi-channel activity will focus on the classic Kopparberg favourites, Strawberry & Lime and Elderflower & Lime, before introducing the brand-new Frozen Fruit Cider range.

    Following the success of the ‘Elderflower Beards’ creative in 2014 by 18 Feet & Rising, this year’s campaign for Strawberry & Lime takes inspiration from trends rooted in tattoos and body art. (more…)

  • Tuesday, May 12th, 2015, (1:10 pm)

    Nestlé launches Aero Mousse chocolate bar

    aero mousseNestlé Confectionery’s chocolate brand Aero has unveiled a brand new Aero Mousse chocolate bar.

    Aero Mousse will be launched in both a single impulse bar, available from 18th May (RRP 62p), as well as a 150g sharing block, available from 1st June (RRP £2.00).

    Each bar will consist of bubbly Aero chocolate, topped with a layer of chocolate mousse, wrapped in a smooth milk chocolate shell. (more…)

  • Tuesday, May 12th, 2015, (11:09 am)


    Food & Drink Innovation Network seminars and conferences in LondonIn May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Tuesday, May 12th, 2015, (9:16 am)

    Cadbury Mini Rolls launches new flavours

    cadbury mini rollsPremier Foods will be enhancing it’s Cadbury Cakes’ brand, Cadbury Mini Rolls, with the launch of new packagaing, four new flavours and a TV Campaign.

    The campaign aims to make Cadbury Mini Rolls top of mind for the sweet snacking occasion.

    The new pack design drives modernity and hopes to make Cadbury Mini Rolls more in keeping with the parent brand of Cadbury. (more…)

  • Tuesday, May 12th, 2015, (7:11 am)

    Emily’s Ice Cream launches in time for Summer

    emily's ice creamEmily Watkins, Chef Proprietor at The Kingham Plough and previous contestant on BBC’s Great British Menu, has launched a range of homemade ice creams.

    The range includes four flavours, Lemon & Honeycomb, Forced Rhubarb, Toffee Apple and Elderflower & Raspberry, and is available in 110ml and 500ml tubs.

    Emily’s Ice Cream will be available to purchase from The Kingham Plough, for just £2 for a 110ml tub and £5 for 500ml. (more…)

  • Monday, May 11th, 2015, (3:30 pm)

    MOMA announces brand update

    momo cereal new lookMOMA, the breakfast company, is unveiling a brand update, introducing a fresh look across its full product range and marketing assets.

    The new look focuses on the brand’s London heritage with a new logo and vibrant colour scheme.

    The refresh is supported by a suite of marketing activity, including a new advertising campaign that kicks off this month carrying the strapline; ‘Start Your Day Awesome!’. (more…)

  • Monday, May 11th, 2015, (1:19 pm)

    McCoy’s unveils new look

    mccoy's crispsThe UK’s ridged crisp, McCoy’s, is unveiling a modern new look across its entire range this summer.

    Distinctively designed with a look that aims to appeal to younger male consumers and have better shelf stand-out, the re-design is hoping to boost sales of the crisp brand.

    McCoy’s is a brand with strong heritage in the UK. (more…)

  • Monday, May 11th, 2015, (11:15 am)

    Carling Zest gets brand re-design

    carling zestMolson Coors is unveiling a full brand redesign of its Carling Zest range.

    The new packaging will launch in the off-trade in May and aims to accentuate the product’s flavour profile to improve pack standout on shelf and make the aisle easier for shoppers to navigate.

    The highly competitive low-ABV flavour category has experienced rapid expansion following the launch of new products and variants. (more…)

  • Monday, May 11th, 2015, (9:10 am)

    Maryland Mix’ems Cookies new to market

    maryland mix'emsBurton’s Biscuit Company is adding to its £47 million Maryland Cookies brand with the introduction of a new sub-brand, Maryland Mix’ems.

    Maryland Mix’ems feature a combination of textures and sweet flavours mixed into every cookie; targeted at families with teens looking for a sweet treat to enjoy at home in the evening and at weekends.

    Maryland Mix’ems will be available in two 144g variants, Toffee Popcorn, Caramel & Candy Shells, and Fruit Jellies & Candy Shells, with 9 x 16g cookies in each pack and an RRP of £1.59. (more…)

  • Monday, May 11th, 2015, (7:01 am)

    Lizi’s Granola launches gluten free breakfast option

    lizi's granolaLizi’s Granola is launching a new variant of its granola to meet growing consumer demand for a natural, healthy, gluten free breakfast alternative.

    Lizi’s Granola prides itself on creating breakfast options that are healthy, high in fiber and with slow energy release using all natural ingredients.

    With Gluten Free, the brand has developed a recipe that keeps the taste and healthiness associated with Lizis’ Granola, but without the gluten. (more…)

  • Friday, May 8th, 2015, (3:20 pm)

    Matcha consumption increases by 30 per cent a year

    green teaMatcha is a superfood on the move: exports of nature’s most powerful green tea from native Japan are increasing at a rate of 30% per year.
    This brings the total volume of organic Matcha exported from Japan this year to around 140 tons.

    This news comes shortly after Euromonitor reported that growth of naturally healthy ready-to-drink teas, currently worth $29.6bn globally, is predicted to be even stronger than that of energy drinks. (more…)

  • Friday, May 8th, 2015, (1:10 pm)

    Cadbury launches new ‘Fly Cadbury Air’ promotion

    cadbury Cadbury is offering consumers the chance to be whisked away on Cadbury’s private jet in a new off-pack promotion.

    The Fly Cadbury Air promotion will give consumers the chance to jet off with one guest for a weekend in one of five locations – Berlin, Monaco, Rome, Marrakech or Barcelona.

    The five trips that are up for grabs are inspired by five of Cadbury’s best-selling countlines, including a whirlwind trip to Monaco from number one countline Twirl that offers a number of experiences such as whirling round a F1 racetrack in a Ferrari. (more…)

  • Friday, May 8th, 2015, (11:08 am)

    Slush Puppie launches Ice Pole range

    slush puppies ice polesSlush Puppie, the frozen ice crystal drink brand, has launched a range of ice poles in time for summer sales, made with genuine Slush syrup.

    Offering a combination of ambient multipack and impulsive ready frozen formats, four flavours are included in the range: Blue Raspberry, Cola, Strawberry and Lemon & Lime.

    Each flavour delivers the taste that is in Slush Puppie drinks, ensuring that these Slush Puppie Ice Poles appeal to loyal brand followers whilst opening up the brand to new consumers and home consumption through a fresh format. (more…)

  • Friday, May 8th, 2015, (9:00 am)

    Burton’s launches new Fish ‘n’ Chips flavours

    fish n chipsBurton’s Biscuit Company is adding to its Fish ‘n’ Chips savoury snack brand, with the introduction of two new fish and chip shop flavours– Pickled Onion and Curry Sauce.

    The launch of the new flavours comes at a pivotal point in the growth of the brand, with Fish ‘n’ Chips having reached £12.3m in value sales – less than a year after its reintroduction.

    Originally popular in the 1980s, the brand was revived in early 2014 due to trade and consumer demand, having topped a poll in The Sun newspaper naming Fish ‘n’ Chips as the snack brand that consumers were most keen to see return to the fixture. (more…)

  • Friday, May 8th, 2015, (7:00 am)

    Walkers launches price-marked multipacks

    Screen shot 2015-05-07 at 08.36.52Walkers has announced it is launching new price-marked (PMP) multipacks at £1.50.

    The company said the new Walkers core and Quavers six-pack PMP formats will be available from the beginning of May and will offer great value for price-conscious shoppers, whilst offering further sales opportunities for retailers.

    Research shows 61% of shoppers say knowing a shop sells PMPs makes them more likely to visit, demonstrating a clear opportunity for convenience retailers. (more…)

  • Thursday, May 7th, 2015, (3:16 pm)

    Guinness Original gets a new look

    guinness originalGuinness has re-launched its Guinness Original with a refreshed packaging design, emphasising the heritage and brewing credentials of the brand.

    The newly designed Guinness Original bottles and cans are set to roll out in the off-trade this month.

    From 1821 to 1970, chances are Guinness Original was the Guinness that most consumers were drinking. (more…)

  • Thursday, May 7th, 2015, (1:12 pm)

    Wyke Farms unveils ‘Fabulous 5’ Reduced Fat Mature Cheese

    wyke farms fabulous 5Wyke Farms has unveiled its new ‘Fabulous 5’ reduced fat mature cheese.

    Named after the impressive 5% fat content, the new cheese is available online and locally at the farm shop in Bruton.

    Wyke Farms has put all of its cheese making expertise into producing a cheese that can be used in cooking in just the same way as full fat cheddar. (more…)

  • Thursday, May 7th, 2015, (11:12 am)


    Food & Drink Innovation Network seminars and conferences in LondonIn May we’re talking hosting a highly interactive and thought provoking professional development event.

    It’s called Creating High Performance Innovation Teams.

    It’s not so much a seminar, more of an immersive learning experience. And, of course, when you come, you will get CPD accreditation for it. (more…)

  • Thursday, May 7th, 2015, (9:04 am)

    Portuguese lager Super Bock launches in the UK

    super bockPortuguese lager Super Bock will be available to independent stores through wholesalers and cash and carries from the beginning of this month.

    It follows a deal by marketing company Brookfield Drinks to import the 5% ABV brew from Portugal that was announced in January.

    Brookfield managing director Nigel McNally said the beer would appeal to two key audiences – 18-year-olds who had sampled the beer while eating at Nando’s restaurants, and drinkers over the age of 35 who had experienced it while on holiday in Portugal, where it is the number one beer. (more…)

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