Latest Food & Drink Industry News
Monday, March 3rd, 2014, (1:00 pm)
Nearly a third of British consumers prefer to share dishes when eating out1, according to research, and Farm Frites’ authentic, new Spanish sharing option, aims to tap into this trend.
The spud specialist’s new Patatas Bravas,potato cubes which can be topped with everything from spicy chorizo to seasonings, have been created to answer demand for Mediterranean cuisine, while recognising that eating out is now often considered more sociable than functional.
It can also be used as a side dish, recipe ingredient, as a sharing option with dips or even as part of a kid’s mini roast, the consistently-sized, large cut cubes (25x25x18mm) can be oven cooked in 15-20 minutes, deep fried in 4-5 minutes and pan fried in 12-15 minutes. (more…)
Monday, March 3rd, 2014, (11:04 am)
In response to customer requests, Rollover has made last year’s limited edition Chilli Hot Dog a permanent line.
Director Tony Owen said: “last year we launched the Chilli Dog as a limited edition, it has proved extremely popular with our customers who keep asking when the Chilli Dog would return.
“We’ve therefore decided to bring it back as a permanent line with much stronger POS. (more…)
Monday, March 3rd, 2014, (9:09 am)
Spanish premium lager producer, Estrella Galicia, is delighted to launch a 500ml can format to the UK for its 4.7% product.
The news comes alongside the announcement that the number one lager brand from Galicia has become the official sponsor for London’s premier alternative music venue, Oval Space.
The UK launch of Estrella Galicia’s 500ml cans will see the product available in both convenience and cash and carry sectors – as well as an on-trade focus to develop listings in music venues and at independent festivals – with the aim of increasing overall brand awareness and driving distribution of Estrella Galicia. (more…)
Monday, March 3rd, 2014, (7:18 am)
Charbrew Tea has announced it has secured a deal with Tesco Plc to sell a new range of speciality teas.
The move comes as the supermarket responds to a more discerning tea-drinking public, who in recent years have shown a thirst for more exotic blends.
The supermarket giant will stock exotic blends including Chocolate Orange Rooiobs, Strawberry and Kiwi, Pineapple and Vanilla, Strawberry and Cream and Tropical Roobis. (more…)
Friday, February 28th, 2014, (3:29 pm)
Recent figures have shown the beer industry has experienced growth during the past two consecutive quarters for the first time in 10 years
The BBPA (British Beer & Pub Association) has revealed that during this time sales increased by 15.3 million pints compared to the same period in 2012; a rise of 0.8 per cent.
Paul Sullivan, sales and marketing director at Wadworth brewery said: “There has been growth in the beer industry over the last few years let alone the last six months, but new breweries are opening up driven by both the demand for new and interesting products and support by government tax cuts. (more…)
Friday, February 28th, 2014, (1:09 pm)
The Fairtrade Foundation has announced Fairtrade sales grew 14 per cent during 2013, demonstrating continuing public and business support for Fairtrade goods.
Sales of Fairtrade sugar continued to rise with a 25 per cent growth in volume, led partly by sales of the Tate & Lyle Fairtrade sugar brand and retailers’ own label Fairtrade sugar.
The rise in Fairtrade sugar sales was fuelled further still by the inclusion of Fairtrade sugar in products such as chocolate bars, ice cream and other products. (more…)
Friday, February 28th, 2014, (11:09 am)
McCain Foods is launching new limited edition Roasted Garlic Wedges to capitalise on strong consumer demand for the modern twist on a traditional flavour.
While garlic remains a popular flavour, the trend for roasted garlic in products, dishes and on menus has really taken off.
The launch continues the McCain strategy of introducing new Wedges flavour variants to reflect the latest food trends, drive incremental sales and create greater awareness of the category. (more…)
Friday, February 28th, 2014, (9:01 am)
Tangerine Confectionery, the maker of the Butterkist popcorn brand, has bolstered its savoury popcorn offering by rolling out its new smaller pack format, as it continues to be at the forefront of consumer demand.
Butterkist’s Sea Salt and Balsamic Vinegar and Sour Cream and Chive flavour popcorn are now available in 18g single serve packs, joining the recently launched 18g Thai Sweet Chilli flavour as the brand strengthens its bid to increase market share in the growing savoury lunchtime and snack market.
The 18g savoury single serve range is available on clip strips to drive optimum exposure in and around store, offering flexibility for in-store merchandising. (more…)
Friday, February 28th, 2014, (7:00 am)
Coca-Cola Enterprises Ltd (CCE) is supporting retailers by targeting fashion fans with the launch of a new Diet Coke on-pack promotion, which offers shoppers the chance to redeem a free copy of popular high street fashion magazines, Look and Now.
The six-week promotion will run until 30th March, launching across eight million future consumption packs of Diet Coke, as part of a significant investment.
Shoppers can redeem their free copies of the magazine by entering the promotional code found on selected Diet Coke packs online at the Diet Coke hub and receiving a voucher that can be redeemed in-store. (more…)
Thursday, February 27th, 2014, (3:04 pm)
Cathedral City is launching its brand new easy tear open packaging.
The packaging first for Dairy Crest features a new innovative tear off strip to join the press-to-close seal featured on existing Cathedral City packs.
Cathedral City’s newest packaging aims to meet shopper demands for convenient, time saving packaging methods whilst alleviating the stress associated with busy consumer lifestyles. (more…)
Thursday, February 27th, 2014, (1:18 pm)
Our first event of 2014 will be on Thursday 6th March and it’s called How do we set up NPD to succeed?
This year we’re excited to be running this event in Central London and the venue details are below.
Once again we’re thrilled to tell you it is being chaired by marketing and brand strategy author and media speaker, Rita Clifton. (more…)
Thursday, February 27th, 2014, (11:00 am)
Fox’s Biscuits has unveiled a new range extension to its successful Party Rings brand with the launch of Party Footballs.
The new treat will target a different audience by combining the iconic taste and design of Party Rings with the enduring appeal of football ahead of the World Cup this summer.
Party Rings have been a staple of the Fox’s range since 1983 and are one of the brands most popular lines with a presence in four million households. (more…)
Thursday, February 27th, 2014, (9:00 am)
Indian food brand, Geeta’s, is set to enter Morrison’s for the first time, launching with two varieties from its new range of Spice Mixes.
The latest product range in the brand’s Indian food portfolio, Geeta’s Spice Mixes, are an ambient blended range, showcasing regional flavours tracing the historic spice trail across India.
Geeta’s new Tikka and Tandoori Spice Mixes will launch in the World Food aisle of over 200 Morrisons stores nationwide this month. (more…)
Thursday, February 27th, 2014, (7:00 am)
KP Snacks is running a new promotion for leading brand McCoy’s, offering consumers the once-in-a-lifetime trip to experience the summer of sport in the heart of Rio.
Based on the insight that if you can’t be at the game, the best place to watch it is with your mates in your local pub and designed to drive incremental sales, the promotion appeals to the Man Crisps’ key target audience of adult males and will be supported by an on-pack promotion which kicked off on the 31st January.
The biggest ever promotion for McCoy’s the Rio McCoy’s Local campaign will be fronted by celebrity ‘pub landlord’, Al Murray. (more…)
Wednesday, February 26th, 2014, (3:29 pm)
Branston Pickle has announced the launch of new, limited edition packaging, spelling out the brand’s quintessential tag line ‘Bring out the Branston’.
Half of all jars will have a new label reading ‘Bring out’, replacing the traditional ‘Branston’ so that when on shelf, the jars will read ‘Bring out (the) Branston’.
The packaging is designed to continue the festive push into the new year and is scheduled to be on the market by mid–February. (more…)
Wednesday, February 26th, 2014, (1:10 pm)
Dairylea is back with a new Pro-moo-tion this March, with 100 winners every day for 12 weeks.
Building on the success of last year’s campaign, winners will get their hands on a Moo-sical Cow of their choice, whether it’s a rock star, a pop idol or a hip-hop icon – each with a different moo-sical song according to its theme.
The promotion will run across Dairylea Dunkers Singles & Multipacks and Tubs, with the same chance of winning on each pack. (more…)
Wednesday, February 26th, 2014, (11:04 am)
Jägermeister is set to launch its first ever TV advertising campaign in the UK.
The multimillion pound TV campaign will break on ITV1 during England’s friendly football match against Denmark on 5th March at approximately 20:45.
It will be supported with digital and cinema advertising, showcasing the brand’s ethos, ‘It Runs Deep’, and the Jägermeister perfect serve – an ice cold shot. (more…)
Wednesday, February 26th, 2014, (9:03 am)
Mars Ice Cream is aiming to drive volume and sales growth within the ice cream category in 2014, with the introduction of innovative NPD.
The new Variety Mix Mini pack will join the iconic Mars Ice Cream portfolio this February.
This new product innovation has come after the success of the launch of Mars and Snickers Minis in 2013, the biggest innovation from Mars Ice Cream in a decade, which resulted in almost 300,000 incremental new buyers being introduced to the brands. (more…)
Wednesday, February 26th, 2014, (7:00 am)
E&J Gallo has started its first trade promotion for New Amsterdam Vodka, which was launched exclusively in the impulse trade late last year.
The promotion runs until the end of March and is designed to raise awareness and drive distribution of the new vodka.
The promotion offers five lucky retailers the chance to win a year’s supply of E&J Brandy. (more…)
Tuesday, February 25th, 2014, (3:30 pm)
Following the sales driving success of WKD’s price-marked 4-packs, SHS Drinks is now making three WKD variants – WKD Blue, Britain’s biggest-selling RTD pack; WKD Iron Brew; and newcomer WKD Green – available in £2.99 70cl PMPs.
Specially flashed cases of the £2.99 PMP stock are being launched exclusively in the cash & carry/wholesale/convenience sectors from the end of February.
The initial production run contains the added bonus of a WKD Brazilian promotional pack incentivising trial of this year’s brand new WKD flavour. (more…)
Tuesday, February 25th, 2014, (1:07 pm)
Private Label v The Brand Summit is always a hot topic and in early April we’re holding a summit that examines the Symbiosis that can, and must, exist between these two streams which share the same riverbed.
It’s on Thursday 3rd April in Central London. (Venue details below).
We’ve worked hard to create an agenda to appeal to retailers, manufactures and brand owners alike. (more…)
Tuesday, February 25th, 2014, (11:00 am)
The Smint brand will be blitzing London during February with its ‘Fresh to Impress’ sampling campaign that will cover offices and sandwich shops in over 50 locations.
Smint sachets will be distributed via widespread office drops across London by the Smint sampling team in order to reach Smint’s key target audience.
In addition, Smint-branded sandwich bags will be given away via sandwich shops, along with branded display bowls specially developed for use on counter tops and reception desks. (more…)
Tuesday, February 25th, 2014, (9:10 am)
With anticipation growing across the globe for the upcoming 2014 Fifa World Cup in Brazil, Budweiser has unveiled Rise As One, the brand’s global creative campaign on behalf of its sponsorship of the upcoming tournament.
As the official beer sponsor of the 2014 Fifa World Cup Brazil, Budweiser has designed a holistic creative platform under the Rise As One thematic, which will serve to celebrate the moments that unite and inspire fans of the beautiful game around the world.
Andrew Sneyd, global vice president at Budweiser said: “While football brings out regional pride and fierce rivalries, it also brings fans across the globe together once every four years through shared passion. (more…)
Tuesday, February 25th, 2014, (7:00 am)
Warburtons is extending its pancake range with two brand new flavours, ‘Chocolate Chip Cookie’ and ‘Cookie Dough’.
Supported by a TV, print and outdoor advertising campaign that demonstrates the versatility of pancakes, all channels drive through to the Warburtons Facebook and Twitter page where fans will be given the chance to discover more ‘pancakes possibilities’ through different toppings and flavour combinations.
Warburtons portfolio and brand director Megan Harrison said: “We know that consumers are keen to make mealtimes more interesting and are continuously searching for a variety of different products. (more…)
Monday, February 24th, 2014, (3:13 pm)
New from Amore Di Gelato, the UK’s ice cream, is a new flavour, Grape.
Amore Di Gelato ‘Grape’ is packed with a fruit infusion and offers discerning chefs and restaurateurs the opportunity to serve a new flavour to guests.
Amore Di Gelato is made from Belgian cream and the new flavour is made up from a blend of red grape sorbet and white grape ice cream, with real pieces of grape. (more…)
Monday, February 24th, 2014, (1:01 pm)
yoomoo frozen yogurt is set for a makeover of the home range following customer feedback.
From March 10th 2014 consumers can experience new names and redesigned packaging.
The new 170ml range will be showcased by five revamped flavours including Chocolate Heaven, Strawberry Swirl, Mango & Passionfruit, Mixed Berry & Granola and Cherry Chocolate. (more…)
Monday, February 24th, 2014, (11:04 am)
Carlsberg UK is extending its Carlsberg brand by launching Carlsberg ‘Blackcurrant’ into the on and off-trade.
Blackcurrant is a 2.8% ABV lager blended with blackcurrants.
It was developed by Carlsberg’s UK innovation team following the successful launch of Carlsberg Citrus in 2013 which sold over 50,000 hectolitres in its first year. (more…)
Monday, February 24th, 2014, (9:01 am)
Halo Foods, a division of the Raisio group, has announced it is set to invest over £1 million in 2014 to relaunch the Honey Monster to a new generation of fans.
The brand will also be launching new initiatives and marketing campaigns for the Harvest Cheweee cereal bar range.
As part of the investment Halo has appointed The Gate London, a fully integrated media agency as their strategic creative partner. (more…)
Monday, February 24th, 2014, (7:00 am)
Belvedere Vodka has launched the Silver Sabre, a new 175cl illuminated bottle that will was unveiled at the Warner Music Group & Belvedere BRITS after party on Wednesday 19th February.
The bottles were showcased in the VIP area of the Warner & Belvedere BRITS after party and Warner artists in attendance were gifted personalised bottles.
The Silver Sabre will be sold in a selection of London and regional leading night clubs from 24th February. (more…)
Friday, February 21st, 2014, (3:03 pm)
Wyke Farms, the UK’s largest independent cheese producer and milk processor, has revealed its new packaging design refresh which is present across its entire product range.
The new design highlights the Wyke Farms’ brand values of provenance, traditional family farming, as well its commitment to sustainability.
The updated designs include two new logos that are designed to visually communicate the brands’ USP’s and individual “Clothier family stories” which are printed on the reverse of each pack. (more…)