Latest Food & Drink Industry News
Tuesday, November 8th, 2011, (3:09 pm)
The Famous Grouse family portfolio has announced its key activity to drive sales in the Christmas period.
Christmas 2011 will see The Black Grouse take a leading role in marketing activity for The Famous Grouse family portfolio, which now includes The Snow Grouse and The Naked Grouse alongside The Famous Grouse.
A heavyweight media campaign, with a brand new advert for The Black Grouse, will hit TV Screens from the 5th December to 25th December across the UK, with an up-scaled campaign in Scotland airing from the 28th November through to New Year’s Day.
Tuesday, November 8th, 2011, (1:00 pm)
David Beckham has been unveiled as the new face of Sainsbury’s and will be fronting its Active Kids campaign and Paralympic Games sponsorship in the lead up to 2012.
The supermarket said it had chosen Beckham because he “inspires children of all ages and abilities to lead healthier and more active lifestyles.”
As well as fronting the Active Kids campaign, which has donated equipment worth £115m to sports clubs, the former Manchester United star will be Sainsbury’s ambassador for its London 2012 Paralympics sponsorship and 1 Million Kids Challenge.
Tuesday, November 8th, 2011, (11:11 am)
Spirited Drinks, the Northern Ireland manufacturer of Boozeberries, the berry-based Irish liqueurs, has launched Ruby Blue for mixologists worldwide.
Ruby Blue is a response by the company, based at Dromore in County Down, to a growing demand from mixologists keen to use handcrafted liqueurs to create a new range of cocktails.
Ruby Blue offers, Tangy Blackcurrant, Fragrant wild Blueberry and Zesty wild Cranberry in new 700ml bottles, to appeal for cocktail lounges.
Tuesday, November 8th, 2011, (9:17 am)
Cyder maker Aspall is reintroducing its mulled cyder in selected top-end on-trade outlets in time for Christmas.
The product was the UK’s first mulled cyder when it was trialled in 30 pubs in and around London in 2007.
Available on draught from now until the end of January, the mulled cyder is designed to be served warm with slices of orange.
Monday, November 7th, 2011, (3:00 pm)
The UK’s gluten-free food manufacturer is launching a mince pie in time for Christmas to appeal to consumers cutting down on gluten over the festive period.
Genius Foods, which already makes bread, bakery products and pies, has blended the taste of a traditional mince pie filling and encased it in a gluten-free pastry.
Eating gluten-free is not just for those consumers with recognised food intolerances.
Monday, November 7th, 2011, (1:29 pm)
A Dandelion & Burdock flavoured ice cream has been launched by artisan ice cream producer Yummy Yorkshire.
Yummy Yorkshire, based near Huddersfield, West Yorkshire, has developed the flavour in homage to one its hometown’s best known companies; Ben Shaws, who brought the taste of Dandelion & Burdock to the people of the UK.
The retro ice cream flavour is made using a traditional style Dandelion & Burdock drink and has the same aniseed taste that the soft drink is famous for.
Monday, November 7th, 2011, (11:22 am)
In celebration of the festive period Fire & Stone has launched a limited edition pizza to start the Christmas season.
As the name suggests, this Noël inspired pizza, available from 16th November until 31st December, merges Christmas flavours and aromas.
The pizza is the restaurant chain’s alternative offering to the traditional Christmas dinner.
Monday, November 7th, 2011, (9:40 am)
Whoopie pies are the newest cake to take the UK baking market by storm and now, Betty Crocker have launched a Whoopie Pie Mix range to jump on board the trend.
Long-time American favourites, whoopie pies are mini sponge cakes sandwiched together with icing – making for a cake sandwich product.
Thought to have originated in Pennsylvania, they reputedly get their name from farmers shouting “whoopie!” upon finding them in their lunchboxes.
Monday, November 7th, 2011, (7:25 am)
Sailor Jerry has launched a new limited edition gift tube in the run up to Christmas.
Entitled ‘A Good Gift for Bad People’, each gift tube contains one of four limited edition prints showcasing an iconic piece of Norman ‘Sailor Jerry’ Collins artwork for consumers to collect.
This pack celebrates the legacy of Norman Collins featuring artwork that has inspired a generation of tattoo artists across the globe.
Monday, November 7th, 2011, (7:08 am)
Wright’s Baking has launched a new look range of its bread mixes, on shelf now.
The brand’s 500g range has been extended to incorporate a handy one loaf sized Strong White flour and Strong Wholemeal flour both in 500g and are available now from the mail order service.
The base flours; Strong White, Strong Wholemeal, Plain and Self Raising, will all be reduced in price from 8th November from £9.00 per case of 5 x 1.5kg to £7.00 per case.
Friday, November 4th, 2011, (3:29 pm)
BrandOpus has revamped Country Life packs with a simplified design, in a bid to reinforce the brand message of butter sourced from the British countryside.
With Country Life currently established as a top selling British butter brand, BrandOpus sought to reflect this authority through the pack design.
BrandOpus has attempted to enhance the strength and impact of the identity by stripping back the design to present the brand in a more confident
Friday, November 4th, 2011, (1:08 pm)
Weight Watchers Iced Desserts licensee, Icefresh, is following on from the launch of three new products this year with the launch of the new Weight Watchers Vanilla Iced Dessert Tub.
The foodies at Weight Watchers have come up with a new scoop-and-serve concept – each tub comes with its own specially-designed scoop to consumers stay in control of their portions.
The new Weight Watchers Vanilla Iced Dessert Tub is made using real vanilla pods and is a reduced-fat accompaniment as a stand alone dessert or accompaniment for a pudding.
Friday, November 4th, 2011, (11:01 am)
James Hall & Co. Ltd is giving its Spar sandwich and wraps range a revamp, with an updated design and four brand new lunchtime products.
James Hall & Co., the Spar distributor for the North of England, is bringing the redesigned wraps and sandwiches to stores with a new, bolder design.
The revamp aims to have more impact on shelves and communicate the different varieties in the range more clearly, while the ‘lighter’ range of products will also be separated from the rest of the range with a new clean, white label.
Friday, November 4th, 2011, (9:01 am)
Burton’s Foods is backing the new Cadbury Fabulous Fingers, the first ever sub-brand for Cadbury Fingers, with a TV advertising campaign launching today – Friday 4 November 2011.
The five-week campaign will hope to create massive consumer awareness with approximately 75% of UK consumers seeing the advert (43 million individuals).
The TV commercial highlights the new format of the biscuits and that many consumers are surprised by what they find inside Cadbury Fabulous Fingers – the combination of a thick, outer layer of Cadbury milk chocolate with an inner layer of white chocolate and a biscuit finger.
Friday, November 4th, 2011, (7:00 am)
Lea & Perrins has launched a new label design for Worcestershire Sauce, supported by a £700k spend on a multi-layered advertising campaign in a bid to drive sales.
Available from December, the new label hopes to provide greater standout on shelf and help drive purchase among new and existing customers, particularly younger consumers that regularly cook from scratch.
The new design coincides with the “A Dash Makes All The Difference” campaign, which encourages consumers to use a dash of Lea & Perrins Worcestershire Sauce when cooking their favourite recipes such as lasagne, chilli con carne and spaghetti bolognese.
Thursday, November 3rd, 2011, (3:00 pm)
Global Brands’ Kick Energy drink is now available in over 250 ASDA superstores UK-wide following a series of marketing tie-ins with video gaming.
The listing marks another step towards re-creating Kick Energy’s on trade sales within the off trade.
Global Brands, the drinks business that owns Kick, unveiled a £2.5m marketing campaign in 2010 that would aim to align the energy drink brand with video-gaming, a huge yet relatively untapped market.
Thursday, November 3rd, 2011, (1:19 pm)
Sainsbury’s has become the UK’s largest anaerobic digestion (AD) retailer after signing a three-year deal with Biffa, where all food waste from the supermarket will be sent to AD plants around the country.
The deal will see food waste collected from Sainsbury’s distribution centres across the UK, then processed to produce renewable energy to power homes and businesses.
None of the food waste from Sainsbury’s supermarkets is sent to landfill, but some of it goes to other waste from energy processes.
Thursday, November 3rd, 2011, (11:04 am)
A specialist UK merchant of half bottles of wine has announced the launch of its online shop www.halfwine.com, which is offering gift packs for wine drinkers in time for the festive season.
The site offers an exclusive range of wines that are not usually available in 37.5cl bottles on the high street.
halfwine.com gift packs have been designed to appeal as a present for health-conscious wine lovers who “value quality over quantity.”
Thursday, November 3rd, 2011, (9:00 am)
Hoxton mixologist and entrepreneur Gerry Calabrese has launched a new gin after deciding to attempt to create to recreate the classic drink ‘Gin’ whilst creating a fun brand.
Sourcing and using ethically sourced ingredients including; Coconut, Grapefruit, Juniper, Iris, Tarragon and Ginger.
The new Hoxton Gin has been created to give off notes of grapefruit and coconut opening up new avenues of what Gin can be mixed with.
Thursday, November 3rd, 2011, (7:34 am)
A week after the purchase of the New Covent Garden brand by Hain Celestial, the fresh soup brand has announced its biggest ever national TV advertising campaign.
The £2.5 million campaign, which runs throughout November, spearheads a £5 million brand initiative for New Covent Garden soup this winter.
Nigel Parrott, New Covent Garden Group Marketing Director, says the TV advertising will ‘stir up’ people’s emotions about the fresh, wholesome values of New Covent Garden soup.
Wednesday, November 2nd, 2011, (3:24 pm)
Arla Foods has announced that for the first time in the brands history, Anchor is launching a fresh cream product.
With the taste and versatility of double cream but with 30% less fat, the new Anchor Real Dairy Cream hopes to grow sales for retailers this winter as consumers look for a fresh cream accompaniment for their winter puddings.
Available for retailers to buy now in a 300g pot format at an MRRP of £1.25, the new Anchor Real Dairy Cream from the £110m Anchor brand is being launched to take advantage of the increased sales afforded by the category at this festive time of year.
Wednesday, November 2nd, 2011, (1:16 pm)
Nescafe is launching a new 150g compact refill pack format to its range.
From mid-October, consumers can choose the packs which have a reduced environmental impact as they require 50% fewer lorries per tonne of coffee to transport them to retailers.
The “premium-look” packs enables consumers to get value with 150g of the same coffee which take up less space on a pallet and therefore, reduces the road miles per tonne of coffee distributed.
Wednesday, November 2nd, 2011, (11:15 am)
Echo Falls, has announced its move into the fast growing cans category with its introduction of the Echo Falls Spritz range.
This is the first pre-mixed can launched by Accolade Wines, and is considered an innovative step into a sector dominated by spirit based drinks.
Echo Falls Spritz is a blend of wine and sparkling water containing one unit of alcohol (4% alc. by volume) and 120 calories per 250ml can.
Wednesday, November 2nd, 2011, (9:05 am)
Glenmorangie has extended the extra maturation period of its honeyed Nectar D’Òr by three years.
Glenmorangie Nectar D’Òr 15 Years Old is initially matured for a minimum of 10 years in ex-Bourbon American white oak casks, then extra matured in ex-Sauternes casks for five years.
As wood is the greatest influence on whisky flavour, it is here, in hand-selected wine barriques from the dessert wine-growing region, that Nectar D’Òr 15 Years Old develops dessert-like flavours.
Wednesday, November 2nd, 2011, (7:37 am)
From October, Miller Brands is expanding its portfolio into Craft Beers by making St Stefanus Belgian abbey beer available to UK consumers as part of a distribution agreement with the Van Steenberge brewery and the Sint Stefanus monastery.
With a history dating back to 1295 AD, St. Stefanus is an unpasteurised high fermentation beer that is also refermented in the bottle.
It is brewed using three different yeasts, including the Jerumanus yeast strain, entrusted to the Van Steenberge family brewery by the monks of Sint Stefanus.
Tuesday, November 1st, 2011, (3:00 pm)
Haribo has unveiled its biggest ever Christmas range with new look packaging, new pack formats and new festive sweets.
Hoping to appeal as stocking fillers, party treats and as seasonal pocket money treats, the range is completely new for 2011.
The range includes Sparkly Stars, Merry Snowmen and Jolly Santas, all available in 50g handy bags with an rrp of just 49p.
Tuesday, November 1st, 2011, (9:00 am)
From the brand who introduced British foodies to its Toasted Kentish Cobnut fudge and brittle and Kentish Cobnut, Rhubarb & Ginger Chutney, Potash Farm continues its NPD with the new Handmade Kentish Cobnut and Ashmore Ancient Cheese Biscuits.
Kentish artisan entrepreneur, Alexander Hunt, has combined the flavour of Potash Farm Kentish Cobnuts with Ashmore Ancient Farmhouse Cheese.
The cheese is made near Canterbury, a strong Cheddar-style cheese.
Tuesday, November 1st, 2011, (7:09 am)
Just three months after retailer Sainsbury’s announced the end of its 11-year partnership with Jamie Oliver, the supermarket has cleared its fresh aisles of all Jamie Oliver-branded products.
Sainsbury’s has delisted all seven of the TV chef’s fresh meat and cheese products over the past year, and most recently the Jamie Oliver Classic Burger, which was dropped from shelves last month.
Jamie Oliver’s fresh meats, sausages and pasta are still being stocked in Tesco and Asda, but no Jamie Oliver-branded cheese is currently listed in these retailers.
Monday, October 31st, 2011, (3:20 pm)
Kellogg’s is adding vitamin D to its kids’ cereals in a bid to tackle an increase in the number of children suffering from rickets.
The disease causes bones to weaken and can lead to deformities such as bowed legs.
It had virtually disappeared by the 1940s, but its return in recent years has prompted the Kellogg’s brand to begin adding it to cereal lines aimed at children.
Monday, October 31st, 2011, (1:00 pm)
This season, Nestlé Confectionery is launching a new range of confectionary for the convenience market in a bid to make the most of the incremental sales and profit opportunity Spring has to offer.
The key to success for any retailer wanting to capitalise next Spring is a clear focus on Easter immediate consumption early in the season.
Last Spring, confectionery sales increased by four per cent, this growth came from existing shoppers buying more often, buying more packs and spending more within the category.