Latest Food & Drink Industry News

  • Friday, December 16th, 2011, (3:09 pm)

    GRAZE.COM MAKE LINGONBERRIES THE NEW SUPERFOOD OF 2012

    The lingonberry, a foraged fruit from the forests of Finland, is set for its UK debut at graze.com.

    Graze offer healthy snacks by post and bring the berry to British shores from this December.

    Thought to be the only company in the UK to import the dried lingonberry fruit, graze.com offer over 100 healthy snacks and nibbles delivered straight to the door, are now including them in a healthy new mix – Scandi berries.

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  • Friday, December 16th, 2011, (1:09 pm)

    NUTRICHEF’S NEW FLAPJACKS HIT THE HIGH STREET

    Healthy meal delivery company Nutrichef, has launched its first stand-alone product – Flapjacks in three different flavours.

    Nutrichef Flapjack bars contain no trans fats, salt, wheat or dairy and no artificial colours or flavours.

    Suitable for vegetarians, each bar contains approx 250 calories, lower than other bars on the market.

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  • Friday, December 16th, 2011, (11:35 am)

    FIREFLY LAUNCHES LIMITED-EDITION LOVE POTION FOR VALENTINES DAY

    Firefly Natural Drinks is launching a new limited edition flavour especially for Valentine’s Day.

    Love Potion is a blend of Passionfruits, Blueberries and botanicals with an RRP of £1.60.

    The new limited-edition design is Firefly’s boldest bottle to date and aims to show the “fun and cheeky” side of the brand.

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  • Friday, December 16th, 2011, (9:09 am)

    HAAGEN-DAZS LAUNCHES NEW ‘GOOEY SAUCE’ ICE CREAM RANGE

    Ice cream brand Häagen-Dazs is getting ready to introduce Secret Sensations, its biggest product innovation in recent years, which is hoping to transform the luxury ice cream category.

    Secret Sensations features a new patented technology which creates a liquid centre of gooey sauce, enveloped by Häagen-Dazs ice cream.

    The launch in January 2012 will be supported by a £1.6 million marketing campaign including TV advertising, digital activity, an in-store support programme, consumer sampling and PR.

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  • Friday, December 16th, 2011, (7:03 am)

    SAINSBURY’S LAUNCHES NEW GOOSE CONFIT

    Sainsbury’s has launched a goose confit in partnership with Gressingham Foods.

    Targeted at those cooking a smaller Christmas dinner and looking for a quick meal, the new goose confit is launching in time for the festive season.

    Gressingham Goose Confit  is launching with an RRP of £5 for 340g.

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  • Thursday, December 15th, 2011, (3:02 pm)

    JAMIE’S ITALIAN UNVEILS CHRISTMAS MENU

    This Christmas season Celebrity chef Jamie Oliver has created a limited edition Christmas menu across his chain of Italian restaurants.

    In order to encourage diners to visit his restaurant, Jamie has sourced high quality, British turkey for one of the dishes.

    A modern twist on a Christmas classic can be found on the new Christmas menu, Bronze Turkey & Chestnut Tortellini with crispy fried sage and lemon butter.

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  • Thursday, December 15th, 2011, (1:11 pm)

    FESTIVE CHEESE SALES SOAR

    Asda is seeing cheese sales go “through the roof” in the run-up to Christmas as Brits splash out on traditional cheeses such as Cheddar and Stilton as well as more unusual, festive choices including fudge and butterscotch and Christmas pudding flavours.

    A survey by Asda reveals Brits’ taste for cheese is continually maturing with over half of shoppers (54%) choosing to finish their festive meal with cheese over a sweet pudding.

    The changing-face of the British cheeseboard shows that over two-thirds (69%) of cheese lovers will have at least four different cheeses on their cheeseboard this Christmas.

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  • Thursday, December 15th, 2011, (11:15 am)

    FOOD&DRINK TOWERS PREDICTS 10 FOOD AND DRINK TOP TRENDS FOR 2012

    The free, sixth annual edition of the Ten Top Trends Report will be published this week.

    In the report, the top ten food and drink trends for 2012 have been predicted.

    The report looks into mood enhancing food and drink as well as the increasing popularity of regional producers and at-home-dining.

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  • Thursday, December 15th, 2011, (9:19 am)

    NEW POPCORN BRAND ‘PROPERCORN’ LAUNCHES IN THE UK

    Propercorn, the newly launched gourmet, British, popcorn brand is claiming to “to show the nation how popcorn is done properly.”

    Following secret recipes that use authentic ingredients (including garden chives, roasted onions, sun-dried tomatoes and crème fraiche), the freshly popped butterfly corn is tumbled to create a low calorie snack.

    Created by young entrepreneur Cassandra Stavrou, she founded Propercorn with childhood memories of cooking popcorn with her father and developed the recipes from scratch.

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  • Thursday, December 15th, 2011, (7:00 am)

    CAPTAIN MORGAN’S SPICED DRIVES CHRISTMAS SALES

    Diageo is hoping to drive sales within the rum-based spirit category this Christmas with activity for Captain Morgan’s Spiced across digital media and consumer PR, as part of an overall £2m investment for the category from July to December.

    Captain Morgan’s Spiced is the number one rum-based spirit in the market and is growing at 57% in the off trade, which has added £12.4m incremental value to the golden rum and rum-based spirit category.

    The rum-based spirit category is being enjoyed by consumers on more up-tempo occasions, therefore a great fit for Christmas celebrations.

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  • Wednesday, December 14th, 2011, (3:22 pm)

    ERISTOFF LAUNCHES PRICE MARKED PACKS TO TARGET MALE CONSUMERS

    Eristoff, the vodka brand, launching a Price Marked Pack (PMP) on its Eristoff Original 70cl bottle.

    Exclusively offered in the convenience channel, the new PMP 70cl bottle will support growing distribution of Eristoff in the sector.

    Available now and retailing for £11.49, Eristoff aims to set itself apart from other vodka brands on-shelf; targeting LDA-24 year old men who are looking to buy a premium vodka.

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  • Wednesday, December 14th, 2011, (1:05 pm)

    VIMTO LAUNCHES NEW FRUIT DROPS

    Newbridge Foods adding to the confectionery market with the launch of Vimto flavour fruit drops.

    The new fruit drops come in packaging designed to replicate the Vimto soft drinks can and will be retail at around £1.

    Each plastic can contains a selection of 14 individually-wrapped fruit drops made with the secret Vimto flavour, real fruit juice and containing no artificial colours or hydrogenated fats.

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  • Wednesday, December 14th, 2011, (11:11 am)

    NEW ‘AMERICAN STYLE’ COOKIES FROM DAWN FOODS

    Sweet bakery supplier Dawn Foods is launching new American style cookies in the UK.

    The new cookies contain the highest level of inclusions and Belgian chocolate on the market.

    These ‘luxury’ cookies are available as either ready baked cookies (76g) or as frozen cookie pucks (80g) for operators to bake through in just 14-15 minutes.

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  • Wednesday, December 14th, 2011, (9:01 am)

    MAGNERS LAUNCHES 17 DAYS OF CHRISTMAS CAMPAIGN

    Magners GB is launching a cross channel promotion to help drive sales in the run up to Christmas, a key sales period for cider.

    The ‘Magners 17 Days of Christmas’ campaign runs from the 8 to 24 December and celebrates the 17 varieties of apple used to make the country’s preferred modern cider.

    Working with key partners Magners has developed a campaign which will highlight a Magners 17 Days of Christmas promotion.

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  • Wednesday, December 14th, 2011, (7:20 am)

    TAKE-AWAY MEALS COULD CONTAIN ILLEGALLY HIGH NUMBERS OF COLOURINGS

    Two of the nation’s most popular Indian and Chinese takeaway dishes could contain illegally high levels of certain colourings, a study suggests.

    High levels of salt and saturated fat were also detected in chicken tikka masala and sweet and sour chicken meals at over 223 takeaways across England and Wales.

    The Local Government Group study says that when nut-free chicken tikkas were ordered, 20% still contained nuts.

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  • Tuesday, December 13th, 2011, (3:18 pm)

    ROD AND BEN’S TEAMS WITH SPAR TO LAUNCH NEW RANGE OF ORGANIC SOUPS

    Appleby Westward, the regional distribution company for Spar stores in the south west, has added a range of West Country organic soups to its expanding own-brand portfolio.

    Produced by Rod and Ben’s, a major supplier of organic seasonal foods centred on Bickham Farm near Exeter, the trio of soups are available in carrot and coriander, tomato and basil, and leek and potato flavours.

    Certified by the Soil Association, Rod and Ben’s soups use high quality ingredients.

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  • Tuesday, December 13th, 2011, (1:04 pm)

    HEINZ LAUNCHES NEW DESSERT POT RANGE FOR BABIES

    Heinz is launching a new dessert pot range for babies aged four to 36 months, to provide a convenient dessert option to parents and drive category consumption.

    Heinz has prepared the new fruit pots to keep in the natural flavours, allowing parents to give their babies a nutritious dessert, which contains the goodness of fruit and contains at least ‘one of their five a day’.

    Three of the six new flavours contain ‘two of your five a day.’

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  • Tuesday, December 13th, 2011, (11:00 am)

    KINGSMILL UNVEILS NEW ‘MASTERBRAND’

    Kingsmill has announced the launch of its new ‘masterbrand’ look and feel.

    The re-launch, backed by £4.6m marketing investment, aims to engage consumers, and simplify the shopping experience to ultimately boost bakery sales across the entire portfolio.

    The new masterbrand has been developed to enable Allied Bakeries to build ownership of the healthier white category while also building credibility beyond white bread and consolidating their white bread portfolio.

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  • Tuesday, December 13th, 2011, (9:11 am)

    WRIGLEY’S EXTRA LAUNCHES NEW STRAWBERRY FLAVOUR

    Wrigley’s Extra is launching a delicious new Strawberry flavour to their core range.

    Available in January 2012, new Extra Strawberry flavour is sugarfree and offers chewers all the oral care benefits of the mint variants.

    In line with the rest of the Extra range, the new Extra Strawberry flavour is approved by the British Dental Health Foundation.

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  • Tuesday, December 13th, 2011, (7:15 am)

    GUINNESS LAUNCHES FESTIVE CAMPAGIN

    With December proving to be a natural peak for beer sales year on year, Diageo Great Britain (GB) is this year looking to drive sales of the category through key brand Guinness with a £2m festive media campaign.

    Total Beer grew +1% in Christmas 2010 vs 2009 so Diageo aims to continue and accelerate this trend by targeting both in and out-of-home occasions.

    Guinness provides an opportunity to add value back into the beer category, particularly at this time of year, when consumers and shoppers are looking to treat themselves more than normal.

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  • Monday, December 12th, 2011, (3:20 pm)

    MINTEL RESEARCH REVEALS’ SURPRISING FESTIVE FOOD FACTS’

    One in five (20%) Brits admit they only bake for a special occasion such as Christmas, with standard cakes having the greatest appeal, according to new research from Mintel.

    Looking at new consumer trends and market information, the research also revealed the nation spent £307m in 2011 (est.) on turkey, £163m on Christmas chocolate in 2010, less than Easter (£264m) and more than Mother’s Day (£22m).

    Christmas is also a key time in the calendar for nuts and dried fruit.

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  • Monday, December 12th, 2011, (1:05 pm)

    NEW ‘CRAZY’ SMIRNOFF ADDS TO AIR ON UK TV

    Diageo has announced a £1m media spend for Smirnoff behind a cover of the Kiss classic Crazy, Crazy Nights as featured in the brand’s two new 30-second ads.

    The campaign is airing on television and in cinemas throughout December in the UK, almost 25-years since the original song hit number four in the UK charts in 1987.

    The stripped down version by New York producers Big Foote features US vocalist Sun for Moon and was chosen for the campaign which celebrates the ‘Be There’ moments generated by the recent global Smirnoff Nightlife Exchange Project.

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  • Monday, December 12th, 2011, (11:19 am)

    RED BULL SUGAR FREE TO GET MARKETING PUSH FOR NEW YEAR

    January can often be a quiet time as consumers look to cut down on the spending, and calories.

    There are however, some real opportunities to drive profits by focussing on consumer trends and seasonal needs.

    Red Bull Sugarfree is a product that can benefit from a marketing push during the New Year period as it offers consumers the energy of Red Bull, with eight calories.

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  • Monday, December 12th, 2011, (9:10 am)

    SOREEN STRENGTHENS PRODUCT RANGE WITH NEW LUNCHBOX LOAVES

    Soreen, the malt loaf brand, has added two new SKUs to its expanding product range, with the launch of the Lunchbox Loaves, which will be stocked in retailers from January.

    Available in two flavours – Original Malt Loaf and Banana – each pack contains five individually wrapped bitesize loaves, designed for maximum freshness and portion control.

    The introduction of the Lunchbox Loaves hopes to establish Soreen within the snacking sector and strengthen the brand’s product offering for consumers on the go, as well as those looking for a healthy, low fat snack for children’s lunchboxes.

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  • Monday, December 12th, 2011, (9:02 am)

    KRAFT TEAMS WITH R&R TO LAUNCH RANGE OF CONFECTIONARY ICE CREAMS

    R&R Ice Cream has announced it will be teaming up with Kraft Foods to launch Toberlone and Milka ice creams across 10 European markets.

    The new joint venture will see R&R launch ice creams under the Daim, Oreo and Philadelphia brands, spanning Germany, Austria, Switzerland, France, Italy, Spain, Portugal, Netherlands, Belgium and Luxembourg.

    The first products will launch in Spring 2012, in time for the summer months.

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  • Friday, December 9th, 2011, (3:16 pm)

    FRENCH MUSTARD BRAND MAILLE LAUNCHES NEW RANGE OF SAUCES AND CONDIMENTS

    Premium French mustard Maille, has launched a brand new range of mustards, sauces and condiments.

    The range, featuring the new Honey Mustard has been created to add flavours with French inspiration to dishes across the country.

    Drawing on 260 years of heritage, Maille’s new varieties sit beside the classics, such as the Dijon Originale and Wholegrain Mustard.

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  • Friday, December 9th, 2011, (1:36 pm)

    MERISANT LAUNCHES ITALY’S FIRST STEVIA TABLE TOP SWEETNER

    Misura, Merisant’s major brand of low-calorie sweeteners is expanding its brand with the launch of Misura Stevia, the first stevia-based table top sweetener in Italy.

    Misura Stevia claims to help contribute to a healthier lifestyle for consumers and is sweetened with natural origin stevia extracts by PureCircle, carrying the Stevia PureCircle® trust mark.

    Along with the introduction of its stevia-based sweetener Misura Stevia, Merisant is committed to promoting the educational work of the Global Stevia Institute in Italy and across Europe.

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  • Friday, December 9th, 2011, (11:05 am)

    NESTLE LAUNCHES NEW AERO ORANGE BUBBLES SHARING BAGS

    From 9 January 2012, Nestlé Confectionery will be launching a of new Aero Orange Bubbles sharing bag.

    The new chocolate sharing bag sees Aero’s bubbly milk chocolate given an orange flavour and a new pack design – aiming to guarantee stand out on shelf.

    Mixing Aero chocolate with an orange flavour has already proved popular with shoppers.

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  • Friday, December 9th, 2011, (9:11 am)

    PATAK’S LAUNCHES LIMITED EDITION TURKEY CURRY SAUCE

    Indian food brand, Patak’s, is taking advantage of the festive season by introducing a limited edition Turkey Curry Sauce to its sauce in glass range.

    The latest edition to the range is available in Asda stores for a limited period.

    Nic Yates, Marketing Controller at Patak’s said: “We have launched this new product to tap into the seasonal market and to provide consumers with solutions for using up their leftovers during the festive season.

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  • Friday, December 9th, 2011, (7:25 am)

    HAAGEN-DAZS INTRODUCES NEW PACKAGING DESIGN

    The £44m ice cream brand Häagen-Dazs, is introducing a revamped packaging look across its entire portfolio in a bid to boost in-store product appeal and increase sales.

    The new look has been designed to give the range with a more contemporary, premium and shopper-friendly design.

    The new packaging will make it easier for shoppers to instantly recognise different flavours by introducing eye-catching and enlarged ingredient photography, which will help to increase visibility, appetite-appeal and build on the impressive 93% brand awareness Häagen-Dazs enjoys.

    (more…)

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