Latest Food & Drink Industry News

  • Wednesday, December 14th, 2011, (1:05 pm)

    VIMTO LAUNCHES NEW FRUIT DROPS

    Newbridge Foods adding to the confectionery market with the launch of Vimto flavour fruit drops.

    The new fruit drops come in packaging designed to replicate the Vimto soft drinks can and will be retail at around £1.

    Each plastic can contains a selection of 14 individually-wrapped fruit drops made with the secret Vimto flavour, real fruit juice and containing no artificial colours or hydrogenated fats.

    (more…)

  • Wednesday, December 14th, 2011, (11:11 am)

    NEW ‘AMERICAN STYLE’ COOKIES FROM DAWN FOODS

    Sweet bakery supplier Dawn Foods is launching new American style cookies in the UK.

    The new cookies contain the highest level of inclusions and Belgian chocolate on the market.

    These ‘luxury’ cookies are available as either ready baked cookies (76g) or as frozen cookie pucks (80g) for operators to bake through in just 14-15 minutes.

    (more…)

  • Wednesday, December 14th, 2011, (9:01 am)

    MAGNERS LAUNCHES 17 DAYS OF CHRISTMAS CAMPAIGN

    Magners GB is launching a cross channel promotion to help drive sales in the run up to Christmas, a key sales period for cider.

    The ‘Magners 17 Days of Christmas’ campaign runs from the 8 to 24 December and celebrates the 17 varieties of apple used to make the country’s preferred modern cider.

    Working with key partners Magners has developed a campaign which will highlight a Magners 17 Days of Christmas promotion.

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  • Wednesday, December 14th, 2011, (7:20 am)

    TAKE-AWAY MEALS COULD CONTAIN ILLEGALLY HIGH NUMBERS OF COLOURINGS

    Two of the nation’s most popular Indian and Chinese takeaway dishes could contain illegally high levels of certain colourings, a study suggests.

    High levels of salt and saturated fat were also detected in chicken tikka masala and sweet and sour chicken meals at over 223 takeaways across England and Wales.

    The Local Government Group study says that when nut-free chicken tikkas were ordered, 20% still contained nuts.

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  • Tuesday, December 13th, 2011, (3:18 pm)

    ROD AND BEN’S TEAMS WITH SPAR TO LAUNCH NEW RANGE OF ORGANIC SOUPS

    Appleby Westward, the regional distribution company for Spar stores in the south west, has added a range of West Country organic soups to its expanding own-brand portfolio.

    Produced by Rod and Ben’s, a major supplier of organic seasonal foods centred on Bickham Farm near Exeter, the trio of soups are available in carrot and coriander, tomato and basil, and leek and potato flavours.

    Certified by the Soil Association, Rod and Ben’s soups use high quality ingredients.

    (more…)

  • Tuesday, December 13th, 2011, (1:04 pm)

    HEINZ LAUNCHES NEW DESSERT POT RANGE FOR BABIES

    Heinz is launching a new dessert pot range for babies aged four to 36 months, to provide a convenient dessert option to parents and drive category consumption.

    Heinz has prepared the new fruit pots to keep in the natural flavours, allowing parents to give their babies a nutritious dessert, which contains the goodness of fruit and contains at least ‘one of their five a day’.

    Three of the six new flavours contain ‘two of your five a day.’

    (more…)

  • Tuesday, December 13th, 2011, (11:00 am)

    KINGSMILL UNVEILS NEW ‘MASTERBRAND’

    Kingsmill has announced the launch of its new ‘masterbrand’ look and feel.

    The re-launch, backed by £4.6m marketing investment, aims to engage consumers, and simplify the shopping experience to ultimately boost bakery sales across the entire portfolio.

    The new masterbrand has been developed to enable Allied Bakeries to build ownership of the healthier white category while also building credibility beyond white bread and consolidating their white bread portfolio.

    (more…)

  • Tuesday, December 13th, 2011, (9:11 am)

    WRIGLEY’S EXTRA LAUNCHES NEW STRAWBERRY FLAVOUR

    Wrigley’s Extra is launching a delicious new Strawberry flavour to their core range.

    Available in January 2012, new Extra Strawberry flavour is sugarfree and offers chewers all the oral care benefits of the mint variants.

    In line with the rest of the Extra range, the new Extra Strawberry flavour is approved by the British Dental Health Foundation.

    (more…)

  • Tuesday, December 13th, 2011, (7:15 am)

    GUINNESS LAUNCHES FESTIVE CAMPAGIN

    With December proving to be a natural peak for beer sales year on year, Diageo Great Britain (GB) is this year looking to drive sales of the category through key brand Guinness with a £2m festive media campaign.

    Total Beer grew +1% in Christmas 2010 vs 2009 so Diageo aims to continue and accelerate this trend by targeting both in and out-of-home occasions.

    Guinness provides an opportunity to add value back into the beer category, particularly at this time of year, when consumers and shoppers are looking to treat themselves more than normal.

    (more…)

  • Monday, December 12th, 2011, (3:20 pm)

    MINTEL RESEARCH REVEALS’ SURPRISING FESTIVE FOOD FACTS’

    One in five (20%) Brits admit they only bake for a special occasion such as Christmas, with standard cakes having the greatest appeal, according to new research from Mintel.

    Looking at new consumer trends and market information, the research also revealed the nation spent £307m in 2011 (est.) on turkey, £163m on Christmas chocolate in 2010, less than Easter (£264m) and more than Mother’s Day (£22m).

    Christmas is also a key time in the calendar for nuts and dried fruit.

    (more…)

  • Monday, December 12th, 2011, (1:05 pm)

    NEW ‘CRAZY’ SMIRNOFF ADDS TO AIR ON UK TV

    Diageo has announced a £1m media spend for Smirnoff behind a cover of the Kiss classic Crazy, Crazy Nights as featured in the brand’s two new 30-second ads.

    The campaign is airing on television and in cinemas throughout December in the UK, almost 25-years since the original song hit number four in the UK charts in 1987.

    The stripped down version by New York producers Big Foote features US vocalist Sun for Moon and was chosen for the campaign which celebrates the ‘Be There’ moments generated by the recent global Smirnoff Nightlife Exchange Project.

    (more…)

  • Monday, December 12th, 2011, (11:19 am)

    RED BULL SUGAR FREE TO GET MARKETING PUSH FOR NEW YEAR

    January can often be a quiet time as consumers look to cut down on the spending, and calories.

    There are however, some real opportunities to drive profits by focussing on consumer trends and seasonal needs.

    Red Bull Sugarfree is a product that can benefit from a marketing push during the New Year period as it offers consumers the energy of Red Bull, with eight calories.

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  • Monday, December 12th, 2011, (9:10 am)

    SOREEN STRENGTHENS PRODUCT RANGE WITH NEW LUNCHBOX LOAVES

    Soreen, the malt loaf brand, has added two new SKUs to its expanding product range, with the launch of the Lunchbox Loaves, which will be stocked in retailers from January.

    Available in two flavours – Original Malt Loaf and Banana – each pack contains five individually wrapped bitesize loaves, designed for maximum freshness and portion control.

    The introduction of the Lunchbox Loaves hopes to establish Soreen within the snacking sector and strengthen the brand’s product offering for consumers on the go, as well as those looking for a healthy, low fat snack for children’s lunchboxes.

    (more…)

  • Monday, December 12th, 2011, (9:02 am)

    KRAFT TEAMS WITH R&R TO LAUNCH RANGE OF CONFECTIONARY ICE CREAMS

    R&R Ice Cream has announced it will be teaming up with Kraft Foods to launch Toberlone and Milka ice creams across 10 European markets.

    The new joint venture will see R&R launch ice creams under the Daim, Oreo and Philadelphia brands, spanning Germany, Austria, Switzerland, France, Italy, Spain, Portugal, Netherlands, Belgium and Luxembourg.

    The first products will launch in Spring 2012, in time for the summer months.

    (more…)

  • Friday, December 9th, 2011, (3:16 pm)

    FRENCH MUSTARD BRAND MAILLE LAUNCHES NEW RANGE OF SAUCES AND CONDIMENTS

    Premium French mustard Maille, has launched a brand new range of mustards, sauces and condiments.

    The range, featuring the new Honey Mustard has been created to add flavours with French inspiration to dishes across the country.

    Drawing on 260 years of heritage, Maille’s new varieties sit beside the classics, such as the Dijon Originale and Wholegrain Mustard.

    (more…)

  • Friday, December 9th, 2011, (1:36 pm)

    MERISANT LAUNCHES ITALY’S FIRST STEVIA TABLE TOP SWEETNER

    Misura, Merisant’s major brand of low-calorie sweeteners is expanding its brand with the launch of Misura Stevia, the first stevia-based table top sweetener in Italy.

    Misura Stevia claims to help contribute to a healthier lifestyle for consumers and is sweetened with natural origin stevia extracts by PureCircle, carrying the Stevia PureCircle® trust mark.

    Along with the introduction of its stevia-based sweetener Misura Stevia, Merisant is committed to promoting the educational work of the Global Stevia Institute in Italy and across Europe.

    (more…)

  • Friday, December 9th, 2011, (11:05 am)

    NESTLE LAUNCHES NEW AERO ORANGE BUBBLES SHARING BAGS

    From 9 January 2012, Nestlé Confectionery will be launching a of new Aero Orange Bubbles sharing bag.

    The new chocolate sharing bag sees Aero’s bubbly milk chocolate given an orange flavour and a new pack design – aiming to guarantee stand out on shelf.

    Mixing Aero chocolate with an orange flavour has already proved popular with shoppers.

    (more…)

  • Friday, December 9th, 2011, (9:11 am)

    PATAK’S LAUNCHES LIMITED EDITION TURKEY CURRY SAUCE

    Indian food brand, Patak’s, is taking advantage of the festive season by introducing a limited edition Turkey Curry Sauce to its sauce in glass range.

    The latest edition to the range is available in Asda stores for a limited period.

    Nic Yates, Marketing Controller at Patak’s said: “We have launched this new product to tap into the seasonal market and to provide consumers with solutions for using up their leftovers during the festive season.

    (more…)

  • Friday, December 9th, 2011, (7:25 am)

    HAAGEN-DAZS INTRODUCES NEW PACKAGING DESIGN

    The £44m ice cream brand Häagen-Dazs, is introducing a revamped packaging look across its entire portfolio in a bid to boost in-store product appeal and increase sales.

    The new look has been designed to give the range with a more contemporary, premium and shopper-friendly design.

    The new packaging will make it easier for shoppers to instantly recognise different flavours by introducing eye-catching and enlarged ingredient photography, which will help to increase visibility, appetite-appeal and build on the impressive 93% brand awareness Häagen-Dazs enjoys.

    (more…)

  • Thursday, December 8th, 2011, (3:00 pm)

    BAXTERS LAUNCHES NEW LOOK ACROSS PRESERVES RANGE

    Baxters Food Group is reviving its range of preserves which it first launched in 1868, with a new look, in a bid drive new consumers into the category.

    Jam was the first product created by Baxters in 1868 and today each recipe is developed with years of family know how.

    The company’s jams and marmalades are created using only the quality ingredients, to ensure consumers are offered a well made treat at an affordable price.

    (more…)

  • Thursday, December 8th, 2011, (1:28 pm)

    KALLO FOODS UNVEILS NEW ORGANIC BELGIAN MILK AND DARK CHOCOLATE RICE CAKE THINS

    Kallo, the natural and organic food company, has launched a new range of Organic Belgian Milk and Dark Chocolate Rice Cake Thins.

    The new snack will also be packaged in brand new packaging.

    These new snacks, at only 56 calories per slice (33 less than the average plain chocolate digestive) are made with Belgian chocolate and are launching to appeal as an alternative for chocoholics.

    (more…)

  • Thursday, December 8th, 2011, (11:06 am)

    GÜ LAUNCHES NEW CHRISTMAS DESSERTS

    Dessert brand Gü (Noble Desserts Holdings Ltd.), has announced a £1.2m brand campaign over the Christmas period.

    The activity will include national TV advertising, NPD, digital, PR and experiential and the launch of new Christmas desserts.

    Gü’s marketing investment will see a new national TV campaign in the form of 30 and 10 second ads, which broke nationally on Saturday 3rd December with a coveted spot during ITV’s X Factor.

    (more…)

  • Thursday, December 8th, 2011, (9:18 am)

    JACOBS CREEK UNVEILS NEW ‘COOL HARVEST’ WINE RANGE

    Australian wine brand, Jacob’s Creek, is launching a new range of wines to the UK market – Jacob’s Creek Cool Harvest.

    The new range is crisp and light; offering flavours achieved as a result of harvesting the grapes in the cool of the night and incorporating fruit sourced from premium cooler-climate regions.

    The range consists of three wines – Sauvignon Blanc, Shiraz Rosé and Vermentino – which will be available to both on- and off-trade retailers from February 2012, with an off-trade RRP of £8.49.

    (more…)

  • Thursday, December 8th, 2011, (7:26 am)

    AMY’S KITCHEN LAUNCHES TWO NEW DISHES INTO SAINSBURY’S

    Amy’s Kitchen, the family run US frozen food brand, has secured two new frozen food listings in Sainsbury’s.

    Adding to its line of healthy frozen food, Amy’s Kitchen is launching the Rice Mac and Cheese and the New Country Vegetable and Pasta bowl into 93 Sainsbury’s stores nationwide.

    Both of the new products will be manufactured at the Amy’s Kitchen factory in Corby, Northamptonshire.

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  • Wednesday, December 7th, 2011, (3:20 pm)

    PRESTAT LAUNCHES NEW GIANT JEWEL BOX

    Prestat, the British chocolatier to Her Majesty The Queen, has worked on developing the concept of a box of chocolates with the launch of a new Giant Jewel Box.

    The packaging, designed by artist Kitty Arden, is designed so that customers can pull the ribbon, lift the lid and delve under the tissue paper.

    Inside is an assortment of all Prestat’s bestselling chocolates – and every one of them is handmade in Great Britain.

    (more…)

  • Wednesday, December 7th, 2011, (1:07 pm)

    SAINSBURY’S URGES UK SHOPPERS TO BUY BRITISH APPLES

    New research by Sainsbury’s has revealed nearly three-quarters (72%) of the population think the Australian Granny Smith is in fact British, with only 7% correctly identifying its origin.

    73% of Brits agree that buying British produce is important and 58% would prefer to pick-up a British apple at the supermarket and support local growers and producers.

    With the British apple season lasting from August all the way through until May, there are certainly plenty of apples on offer to meet the demand.

    (more…)

  • Wednesday, December 7th, 2011, (11:01 am)

    UK SHOPPERS SEEK FESTIVE ALTERNATIVES TO TURKEY

    Speciality birds such as wild guinea fowl and poussin have become the fastest-growing meat on sale in the UK as more people seek roast dinner alternatives.

    So strong is the current demand that Tesco has seen demand soar by 100% in the last six months.

    In that time the supermarket has doubled its sales of speciality poultry and has increased availability from 200 to 350 stores across Britain.

    (more…)

  • Wednesday, December 7th, 2011, (9:00 am)

    CADBURY PREPARES FOR 2012 GAMES WITH BRANDED DISPLAYS

    Cadbury, Official Treat Provider of the London 2012 Olympic and Paralympic Games, is supporting the independent trade with an initiative to create eye-catching London 2012-branded confectionery displays and win tickets to the events.

    It has produced a range of POS material that is available now.

    The extensive list of terms and conditions for the Cadbury Olympics POS Incentive (“Promotion”) is as seen below: (more…)

  • Wednesday, December 7th, 2011, (7:14 am)

    FILIPPO BERIO UNVEILS LIMITED EDITION TIN FOR CHRISTMAS

    The brand new Filippo Berio Extra Virgin Olive Oil Special Edition tin is launching to appeal as a gift this Christmas.

    This limited edition 1L tin from Italian Olive Oil specialists Filippo Berio features one of Italy’s most iconic landmarks, the Leaning Tower of Pisa, which is located a short drive away from Lucca, Tuscany, the home of Filippo Berio.

    Filippo Berio Extra Virgin Olive Oil is described as “rich and fruity” and designed for use on for salads, jacket potatoes, vegetables, pasta, meat and fish as well as being dipping, basting and marinating.

    (more…)

  • Tuesday, December 6th, 2011, (3:09 pm)

    NEW CHAMPAGNE D’ARCE LAUNCHES IN THE UK

    Tom Ellis and First Class Products have announced the introduction of Chassenay d’Arce, a brand-new Champagne for the UK
    drinks market.

    Young Entrepreneur Tom Ellis has recently won the rights to import and distribute the prestigious Champagne brand Chassenay d’Arce, just in time for the party season.

    This is a Champagne with huge potential in the UK market as the house produces in excess of 1 million bottles a year and has already proved to be a success in its domestic market of France.

    (more…)

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