ࡱ> @=u;gu[w8VH5$*)  Hx[HTQpݽnATJZBZ%Fj= ? ""# ) GPP6s=u-ljΙ;gsL=cJ@'U HwՄ<L!4}Lշhf>uYSSΓPQS!N5,M.jކ_C$6_J1i v{:%>?⳿o |Ց==MO??I~};Ox烿Û-GF(;h==6@~~uJQG;\WGqwCq1O.\\o _'}^VHnB`(;v|8uPͲFp NT]{pF$pHic7;b0 qtf_]Hv9IL\뇫#2:`'ܩ1/ՉSVf͕Isjy>rN #@{MvA{vX`n8(+uW|AFNY]e?X.{RS%Bܞ Q,9VZ/P ^U?9 PUVoW8hNh !v|B}klN9ȟy_SB.ҷǭhw\c->rǮpF/݊X;ChNnQv'S\|XZٴ[1wlH{JJnXu[ L.r]o@,YV;ȣQw7 )JC¬g&yFf .~~kʦp3#ЌEVs]nGnt뚛gc)Vpfʩx]?B<$Kk.^bJyiuy*ڡP ))'bå %r=݈p) zɎCL;J_(<+nɕO9'Aŀjqt-2ԅ%<}kJ1 +5ccY7Ch`(`ZQ+ O}kO7%HF?d9~8ܫBH/GNh悔GaBFQ* m3j'Qx@G`fƎb)1H%43"S|G-WIوI0t"&MmҘS]hÄ 8UuqR] at37HOjpU*T@.u༫ (!=6[9n_lVG4f/<<-GiդejO.[_@ R c d BIJu41߃GѱKK4|n ŷ3TY %| +:e9RᾖLjs$bݰe|y%U'b5W^oC+sQ}dz;e5a`} GAz{_Q.پ_TQkX313b88(VzO}3.JAcd@֧5Fj3;xdHߚ,$ O-:5#I 3ࢫY#4:; ʶreq 'j(~Ƿs.uEb#ǎe.YqT}"e^/P0?2TP(d3>0\6HFӯ<<|ޝU;ʑ{7Y)WYD T8xI稼%Wh}?t(>DZŎ?z6& AJhY{7å3gbn֠aD&Qu"pT} QV/@ÜqF1/}m恋w̉w՘rG! \m `|/9XpG=?'dӭXL^zӳxˋbfɕ37\&9䋉n=G$>ϜZtXA.rsF@UY +\ EÕ,E%WEs葛+Vِ4g qs˯=\e9W'7Kp{)'8ʉΊ51Kz1::Ղu-8%qtkY̸ʭW-9D4}/+3NF.様w Ck Gӈ) ͈Kh,S=lUM#By38Bp4p n Lt™ VO8ˋouK=AGss.$kp!]p;^x:noq TfDϧ|a tcʙhWynQC:.2;F.xolL+0yÚ#zW⪌C82aj&%x1D`=KH3n:L^FKX'"B6ԙlm䰞f9Ĵb\0 UFnH= aj^cS9qTpW4G0kQZT`z*kVpoLfk#I˫;KҧeG\ N*t)-7A\J-%s*iPV85rp jI" 5R3d tt+dA*}"}@W^%VR}Ӳ#g9= %^Rz1JcD8 6mPSoF ot5qOIhjIQVywnkb=ffAH$K+X8Β;lSu”>˹&a({yvհeF`+/^?>y}[qDxeԓ]:cqFJM@@(+T~RmL躠:&"6o5`jCFuhCJ?`L-oxՈA'IL`qq7bt ;Y ",tbC#G`dRu䈶 JFL\Âä2$}\܊CL|{9am +Eh⎪&Jw:ܢ%A޸t8d|ev*ˠQ "’YXar+;UE亰MU>rڇi# [gģ S1lF em` ^^P|#;d ;1놕yH/W0;WcLR \x јOCkP[ܸxч%STۗ3nAם S5ڏ`ffy&mv*q|6gL\_z \n&eWmpڣ-|~K )Z{fK|oyU$ '?xnZxwg\B볌7[9̹,<=߼ko\CMWjjm =p9Z\uÜ ;̵U?9<&rWpݔq%q]qrhr_?tHf&r3q^r_{\+YU׫ܹ`櫐h'9qS1W *p9'Zs&pz{o{Un0e¿u&蜻gq/َ׸1wlMW-7g4zZ*W.W:q ]lkn"‘ܞ]r43(mR7 emu}ޕ4+Ho/Ug3W}yu8Goh͂ʫ˞'hBSR' |ӗMը[{n{}Y낉den7_}ӌϵ.ȝB&\hy[̥v@*ln7p9+gnKN4DRa`݀v5tw$sH@3wgrV,}~PR)-x$xci E?"_.hw$gRcv¯03) ;IN_#Q=U*%OxP$i`(@bM/*v+!8LF&'40X8(VRN$+6]:JA6W#wVoy+Kҧ+H9YHH=%?e*?40|wInpuPR=hߨr5Iψ{'cj_3.ubKɣ汣fw8mu{2/ԄK>Vxr \W~SzAz0K_ vXT \,C5qwSrF CHGGHdd>~-|-Xnb>>hCY|\:s6p\& C-spy<],U碖92sb]p$ 8_^͹;ȑ֏9Xpń swMٴiqw vױY8YrZp9篽.;!_L|I.̵k2pxu ѦzZ ]Ur,G.r%2 4ǨȖEeFg%N |Ov}e95_8*hhf waiv΂/Gn.r{Ѳvo 5n\dRZxYq|́k g#d*+hq${oGr{;UM5~ώx^=7c^?\|^*gw\PNSD$wp7[Q`!Qك[Jy0ba=9==W ~ђC-Q@\!cpSY%@9 75 N<ǖ`.Wj]ӯKm8qXk\p8Wqt.;0\x'KL 0ܤzUFSzoc%=WN_"B*.: V?i;(\9 <7, G?N⮣o/U3VnTtR%.e2?Җtm{.\fY+qn˹o?ifp݆e` 76s֫ $ܟyvܒsppH;pxw>saHX\ġU9"`![b)pڅ%k%9)H7;nlW%ϭcpk&Ur ^Ȫs3+{3y'ic7̑%(@C]ћNSp ./NrՊzҒ q&.oV`eNvcK*]fI\cފȉ/nGT)bnyh3j{Pm,0"5| ^0\I\TMGh/ b+HHJ4Z|ם W&9Ľ#ayTe,~ eMI˳%Ze*kz8s3*5lE|;/x&ac?9Ӱ `-8^O!<nG ׼2N{Y;]S^Ve)'=@~amY:r-;Q51GQ f~jd˵?`&~ C'Ii̽(u.8d2{fVh{am`8FahI/OQjE ]9o2cnGYk;l|r-Gr,bQ,C)%t28=_G\.I5dY]4^Z9u?I:BlMQ.$.7N8yy[o>MS-pޕjp|+8踤 Fw37mI]񴬻˾nL\X/R(%sZxEOC4/z7 ?K#+2;\J{/o.oșdR= NP+pOz3s295Е'>gC_/&nҹ*kR#G p ]X<^kn:p(=FCM#Z|/h6qֹ}idr:_l+9O_0^ָ0蟺1#PM̀CJQyo7> }|O?^愸`e_jJȳmX=@kw9..>?[pC}kBJ})ߵXrw0R`pRi%R箪#8}+nhP9餜>(l"F}~o!7ci9ܮQuŠۼ=.>qܛs{2]px(8e'?enrp-R=Z{Rq.kC.4em>5{8p Ixo2?" dd@,|?" dd@   " @ ` n?" dd@   @@``PR    @ ` ` p@>L0 n(     051 `@ i jj j   0@ "IM } 3O&F Consulting Organic and Fairtrade Food and Drink.4$  4   6A ?" 8 $D  0f  0A?" B  s *޽h ? ̙33 $Blank PresentationL 0 @@\(  @ @ N4ii C:   ~*   E##EEjj @ Nii  :  *   E##EEjjd @ c $ ?E  8 @ Ntii  <  RClick to edit Master text styles Second level Third level Fourth level Fifth level!    S  @ Tpii =Cw   ~*   E##EEjj @ Tii = w  *   E##EEjjH @ 0 hΗ ? ̙3380___PPT10.|qJ 0pj(  p p Nlvii G#   \   E##EEjj  p N2ii  #  t*   E##EEjj p Tii RGu   r*   E##EEjj p Ttii R u  t*   E##EEjjH p 0 hΗ ? ̙3380___PPT10.|YP 0L0 P x( w    0 P    0}d I     0vR  G Supply side issues & retail challenges Simon Wright, O&F Consulting,H'( H H  0޽h ? f3333 0L0 NFp ( w    0%] :1. Supply side issues - current issues & future challenges0; 9  ;   0L% D Protecting organic integrity from GM Organic ingredients - are they a limitation to the development of the organic market? Why is there so much  poor organic food? How to increase production as customer demand increases Linking organic to global warming & sustainable development Should the various organic certification bodies be unified? L~a e H  0޽h ? f3333 0L0 +# (     0hP p    0H"%  % GM issue not dead - alive & kicking! Consumers do not want GM contamination New EU proposed standards would allow 0.9% contamination by GM Conclusion Keep GM out of organic food - this is a USP of organic products Action required: use concern over GM to grow the sale of organic foodB   & H  0޽h ? f3333 0L0 LD ( 3 4      0d4% UOrganic ingredients - are they a limitation to the development of the organic market?$VU  V   0:%g  3Yes! Organic ingredients can limit the market because of price, availability, consistency & reliability of supply But, the market will correct itself so long as demand increases & integrity is upheld 6  H  0޽h ? f3333 0L0  <(      0I% UOrganic ingredients - are they a limitation to the development of the organic market?$VU  V   0O%&  7Conclusions We need to improve knowledge through the supply chain from farmer to retailer We need more support from NGOs regarding dissemination of information (trends, opportunities & training) The solution is increased demand & volume to drive efficiencies, sustainability & better information sources, + , 8 H  0޽h ? f3333  0L0 2* (     0 @    0$_%  Role of organic food awards should not be judged by foods but by  normal people Warrants better entries? Organic products can be poor cosmetically -does this matter? Taste is subjective Conclusions Increased target (only way is by offering more conventional style products) Offer a mainstream product made with organic principles Bench-mark organic vs non-organic in same area Consider authenticity of product Communicate the role of processing aids permitted in non-organic products n C   )&g   H  0޽h ? f3333  0L0  ( @    0     U  0Lu%$  Need to take into account the barriers to producers/farmers converting, such as: conversion time & cost historical influence & price deflation at the retail end  QU  H  0޽h ? f3333  0L0 4,0 (     0      0%  : Possible Solutions Upstream supply chain contracts Use imports to ensure continuity of supply Collaborative working e.g. between farmers Knowledge transfer e.g. packers holding workshops for growers Widening of specs e.g. Class 2 Investment in R&D into growing better varieties specifically for organic6'( ; H  0޽h ? f3333  0L0 vnP (     0% < Linking organic to global warming & sustainable development2= ; =   0؞%  h Global warming - the single biggest issue of our time - organic farming is part of the solution For new entrants to organic production the environment is now the biggest reason for buying organic food We can quantify and prove environmental benefits To be more sustainable the public need to eat less meat The organic industry has not yet communicated this to  the people - (rural employment, enjoyment of work, rural economies) Action: To campaign to clearly convey these basic  people issuesB}B  H  0޽h ? f3333 0L0 p4 j(  4  4 00 = Should the various organic certification bodies be unified? $><  > 9 4 0o Q EU standard to be raised to set a standard worthy of superior quality Lobby UK government to support the creation of this high standard Single certification body, one core logo to remove current confusion Conclusions UK should adopt Soil Association full (higher) standard We should push for this to be accepted across Europe X p q R H 4 0޽h ? f3333y___PPT10Y+D=' = @B +p" 0L0  ( 4    0%- n2. Retail related challenges"     0L%P  * Branded packaged organic - how to justify shelf facings when major conventional brands out-sell in the same shelf-space Location, location, location - parent department or organic section? Price - what do we really think?   H  0޽h ? f3333 0L0 < ( Ow@ < 9 < 0l% y Branded packaged organic - how to justify shelf facings when major conventional brands out-sell in the same shelf-space0z x  z . < 0% < ~ Poor retail buyer perception of organic beyond fresh Supermarkets have to  hit numbers which influences range review decisions The message that organic is a retailers investment in the future needs to be enforced by supplier & organic industry together Need to influence retail buyer outside the one hour meet  >@ @ H < 0޽h ? f3333! 0L0 x (   9  0% y Branded packaged organic - how to justify shelf facings when major conventional brands out-sell in the same shelf-space0z x  z   0%   7Conclusions Organic to be mainstream not premium Organic alone is not enough - market proposition must be clear Organic movement needs to learn from Fairtrade brand proposition 6  &    H  0޽h ? f3333B 0L0 D j( Ow@ D  D 0+0 DLocation, location, location - parent department or organic section?$ED  E 2 D 0(@0 (Pros of integrating in main fixture Attract more occasional/lighter users if price not too high In main fixture greater likelihood of frequent replenishment Some customers don t like going down the  worthy aisle Cons of integrating in main fixture Annoy dedicated customers so they can t do whole shop in aisle Risk of committing offence through mixing up organic & conventional If organic premium more than 20% consumers less likely to buy if side by side Conclusion - probably worth integrating experience so far positive z$%D#$B  H D 0޽h ? f3333 0L0 )! L (  L  L 0|U0] t Price - what do we really think?$!   !  L 0`[  E People may not pay more for organic but they will spend more if you tell them why a product is better Justify price by talking about trading relationships, cost of ingredients etc. Committed vs dabblers have different attitudes towards price premium No consensus if organic would sell more if cheaper People will pay a lot for high quality - organic is unsophisticated at proving this and is therefore still vulnerable to price B&   H L 0޽h ? f3333 0 p (  pX p C @E    p S `v@ <   " H p 0 hΗ ? ̙33 0  ,(   ^  S @E     c $\0%@ <   " H  0 hΗ ? ̙33 0  ,(   ^  S @E     c $lF%@ <   " H  0 hΗ ? ̙33 0  ,(   ^  S @E     c $Dq%@ <   " H  0 hΗ ? ̙33  0   ,(   ^  S @E     c $%@ <   " H  0 hΗ ? ̙33  0 ` ,(   ^  S @E     c $x%@ <   " H  0 hΗ ? ̙33 0 8 ,(  8 ^ 8 S @E    8 c $%@ <   " H 8 0 hΗ ? ̙33 0 @ ,( X @ ^ @ S @E    @ c $%@ <   " H @ 0 hΗ ? ̙33 0 H ,(  H ^ H S @E    H c $tQ@ <   " H H 0 hΗ ? ̙33 0 P ,(  P ^ P S @E    P c $i@ <   " H P 0 hΗ ? ̙33 0 ` ,(   ^  S @E     c $@@ <   " H  0 hΗ ? ̙33 0  ,(   ^  S @E     c $[%@ <   " H  0 hΗ ? ̙33 0 @ ,(   ^  S @E     c $%@ <   " H  0 hΗ ? ̙33 0  ,(   ^  S @E     c $%@ <   " H  0 hΗ ? ̙33  0  ,(   ^  S @E     c $d%@ <   " H  0 hΗ ? ̙33lx\ <[?YF0YJDr%eLZʚ%LB% I W(*"DR6TZ[ZRv1NM9yswri `L WC(rA5 8}>$I'0tE I$IH$HR!@I; !)@RI$H9q@WTHdHj!ipQ C҆I$}N`¿ a zR/!<;X4[l>'1?ppA`1$ǵ֞Ni#N_/_8H~~d`oSao_@ Oz#GdsYØ%Jsa>JVL`ߐtOq#a0 _kHeUm wZ oE@@hs U޼Wǯì͆(X@OA0;zo$S`-^1a|H|<;8/ߣKg.5i7R, &.5+bn: e&logEjJYMc#E3w2"9sbQ+jkN{+sFΜœ<ؠ^l(>&(LI{qS"go[yAjjEy7ζ㔐EO׬mY6CŴ+Όh}힀m1QáǸ ΆG;Pfd%wuKL)͖c[7c0iٕJcYߔJj@_q$ W[M$B.}JN[VtWri͕zvʶT+Sߗ()}%`[ݴK}{|lf?^[奋[~_vȶuK 6675t[q 6FϾfܾb+4 8ΘnYM +mUܼ"tQ"֤H!ۼbo)Ir nk?yjھgH̀;;fW-nj;J2c~CBi7m??YUĖd~ǢŠS?=.5}r> C $V4;E[K{+fto#=Z[={U~=$e䬚$yb|ޢ~okT.00"Zk[('Eoz-Y~525w 5j&8P o#`o`漁۬U+m0WHm&&٘EHjM2{-`;d(:Y{:.P G n?}JdRL$A| ezg+.:l[qn]kFuûQrl :7𚧓;iIlo+n8x#faEr]s$[09"d.GMjt8n҂ySfC3(ǘL'yxZW]XLKtLQpIJ9z]z/C9KKnlJ7"٧՛M0LILN[o>\=N]ZuKy2>z!Eힷ^CœxZ~EN:]vCwx}2KiWXl8w=?줳E=OCvwqۄ Dkj| ٺ⎫([nHP"[gJ1T~[J|nO5'N`V0^xcy^miZdc}k r(C;OiєqY2$Ay1QS'AS\ [|ىͤ7[M:}v\.;}(Kmxb%2ae+#>_1 }D܇W eJOϬ Y/I)QVKp+R0$2Mo5[Ig늊I| Y0U q>ںU}D7NJ8n؜AoO W-UdeS\Jo)8XXb@m̻]A_JZմMޒ!%i%CD_2+jUjCEkVUE3v}ND D_+x٢1ZUlܹ$Ɍ;)ϩvmsNmW2T?4xƢ,¶s0Z\K{ޭL9^(.F6(%14^L{wQ&q7m5De_wRa CZE/),4%{*&_e}Nъؼfm q욀FnXc Z-L_vVTwdV(t{^>,Rcz%n?[窾*0y[~ξƹ fH[Iqz,ylsT7jfY77_X0m@H5fgɔw]e.LiMs]QS ۰>&3}o|է3-w3f(di;/sIϒ2|zA|UjGcs[˕KR˛_>UaەJgL͜@BONH1_e]niLi4KJȝ]m~:vdc3L[UKn&qG讚n{oHLS4M?hI%LiM}iGEtU/8_uw#ԞE{#ݽ9&J0{XsL>utɰb{o÷mݴ ZWVB$w|zZ+:vo\J~zT,; *y0'E:ec_*R /,Gr1 ~yG6,X^SXr{,ZZ_ &'g!yO]Kyp:5wN'HSwuF8Sn(ط2vly۹ɕ흭O_sx_>:zHv.n6H4d n45FAm#{H_N+J\UjǯR!Nyݾ}c&ZW4,ֹW:u5.Yg^P>1T${vqŗ\_?UHddlkSs]';5Z8ɿ7`Ǧ/tuϻr׬yFNVc6|q01gx:Ӳkga x Kl'(`510 w /(y!(ǩ`T0f"A8+$`O)]47,@1m)nmܿCqlm(1LQmQm<['=<0foXh9Li L &ԲN0H~2l`"5nEX7E}:.LT܁!M) v(2.W9D'q`x֙ V*sƏDs !s/2? 8CZޚ9EmEH\a 0SKXZ>_3o#w:Oye[eFS|Rj=Kt'GB٢ŦFe%׎$2KdkL}WDe#AY`#ɒGh$(kIf緈o]~$dGTMHf&d}BHʎG;,h d2g4ٸiFݐMVjCMwMvaŔUn +фf탤i&!HZ8q?&\g\ܘ4a?kriHP &Uk/+]_T?泪?fLwʀGV-Y`?PynxՐG6`W#'}`<}3#)q.Nsk GtQ9OB`Q^+{`P0\~0txN_[`,##J<|tR,dS[SSo.Ĺ@"cތm;JC*x_oЈBnX%% Хt"9jb\I!?t uPk<zhB|x,Qs7a0-#N I>4h|v / 5N*l4bJObH_ľNܯXU!_B)*P62T& &:7g7%7CD[\ n}q bXH 5'3u)/C ܲ8`#?x+dP@ dMkE@o Kr[wdyaKh sUQtA. ^bK8w|EWW`F⥀8Fj: OB\nh$W "oțPw(|><@WƍzI  6Aw?taRl׊s-̉7pWgG\CP~j/ruu' "ˏpKbro;w{ÎgyBؾӒ_P~CQ匣Sje6w PyPoؕFG <db8k_ C.mϚѥ,NW:xAI&&@rGxb/_ܑ~bޛ.beZ0l"On`7wٷ̮l)r' z c''G1o 1 is4İ3da >f?R&gfXg>8l?װWjim!ֲkć%#?'ݡpxxx |=`CMG[Ǝrl喝Zrb[ iˑ//`ľ6eme:F!`S#2[bo9ߏ> ضK[6$-:3 H<< Amg<'\1|\S F@D$v=G8SNSsk1j{ϵ03PGd,a ,F_}i Єrk@0X_TAxxxx okOr +C3&:(0\ILT q[b0qU9 @h?qz@ɓF@uPYj^=v!m1Oh+'0U px   $ 0 <HPNo Slide Title 0C:\MSOffice\Templates\Blank Presentation.potJeffrey Hyman14Microsoft PowerPoint@@5a@ {t@@wh|BGS;  )'  A  """)))UUUMMMBBB999|PP3f333f3333f3ffffff3f̙3ff333f333333333f33333333f33f3ff3f3f3f3333f33̙33333f333333f3333f3ffffff3f33ff3f3f3f3fff3ffffffffff3ffff̙fff3fffff3fff333f3f3ff3ff33f̙̙3̙ff̙̙̙3f̙3f333f3333f3ffffff3f̙3f3f3f333f3333f3ffffff3f̙3f3ffffffffff!___www04'A x@(xKʦ """)))UUUMMMBBB999|PP3f3333f333ff3fffff3f3f̙f3333f3333333333f3333333f3f33ff3f3f3f3333f3333333f3̙33333f333ff3ffffff3f33f3ff3f3f3ffff3fffffffff3fffffff3f̙ffff3ff333f3ff33fff33f3ff̙3f3f3333f333ff3fffff̙̙3̙f̙̙̙3f̙3f3f3333f333ff3fffff3f3f̙3ffffffffff!___www՜.+,0     On-screen ShowSoil Association  Times New RomanFrutiger 57CnFrutiger 47LightCnArialBlank PresentationMicrosoft Word DocumentDistillation Session 1Slide 2%Protecting organic integrity from GMSlide 4Slide 5+ Why is there so much poor organic food?9 How to increase production as customer demand increases9 How to increase production as customer demand increasesSlide 9 Slide 10 Slide 11 Slide 12 Slide 13 Slide 14 Slide 15  Fonts UsedDesign TemplateEmbedded OLE Servers Slide Titles%_㵾 Jeffrey HymanJeffrey Hyman  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrtuvwxyz{|}~Root EntrydO)Pictures2$Current UserSummaryInformation(s0UPowerPoint Document(پDocumentSummaryInformation8