Its unique packaging makes it lightweight and easy to transport out of the home, hoping to appeal to mums and kids alike.

The two flavours to launch into the British market will be  Blackcurrant, Plum & Apple and Pear, Raspberry & Apple.

Strawberry, Cherry, Blackberry, Apple & Milk

The brainchild of a frustrated mum Maria Leavesley, who wanted something that fulfilled a long checklist of what her four kids would and wouldn’t drink and what she was prepared to offer them.

Half of Frumoo is Fresh Milk and the other crushed Fruit Purees and Fresh Juices, nothing from concentrate and nothing artificial.

There are no bits (which often puts off younger consumers) and no bananas as all the fruit is grown in Britain.

Maria Leavesley, founder of the new Frumoo drinks brand commented:

“We’ve got some terrific tasting fruit here with so much flavour and goodness that I really wanted to keep everything Made in Britain.

It was also a nightmare getting my kids to drink milk after they grew out of the toddler phase, so Frumoo had to be deliciously fruity to disguise the fact there was a milk and calcium hit too.

It took a while to get the formula just right as nothing in the supermarkets offered a milk and fruit blend, but a food science team in Reading went for it and now we have our very own British invention.”

Frumoo went on sale in selected Waitrose and John Lewis stores in London last month.

For more information click here to visit the Frumoo website.

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The single serve sachet combines coffee, whitener and sugar offering a convenient, sweeter, creamy tasting coffee that hopes to attract younger consumers into the category.

Nescafé Original 3in1 has been introduced to support the growing trend for more convenient coffee formats among the ‘no-hassle’ generation and to enhance the current Nescafé offering by giving shoppers a wider selection of products to try.

In the market from the end of September, the new Nescafé Original 3in1 packaging is aligned with the rest of the Nescafé Original range, maintaining shopper cues.

The Nescafé Original 3in1 sachets are available in two different formats catering for specific channel requirements.

Nescafé 3in1 single sachet

The focus for the grocery channel will be packs of 10 sachets (RRP £1.99), while the focus for the convenience channel will be the single sachets (RRP £0.25).

The channel specific formats will encourage shopper loyalty and repeat purchases as well as providing the opportunity to grow incremental sales and boost profits in the category incrementally.

Katy Hilditch, Head of Marketing at Nescafé said:

“Convenience continues to dominate the hot beverage category but nowhere is this more prominent than when targeting consumers under twenty five.

Targeting this group of young consumers and growing their consumption of soluble coffee presents a great opportunity for the category. Research shows that they see coffee as providing them with a boost and as an aspirational rite of passage.

They are already engaging frequently within the out of home arena and so the opportunity therefore was to develop a product that will appeal to them, in a format and taste that fits with their lifestyles.”

Since its launch in 2003, Nescafé Original 3in1 has enjoyed huge success across Europe. The UK roll-out is set to be supported with a significant through-the-line campaign.

The hot beverages category continued its respectable value growth trend, growing by six per cent to £1.5bn in the last twelve months.

Soluble coffee is the largest hot beverage segment with sales of over £626 million, which equates to a forty percent market share, and Nescafé continues to retain its position as the UK’s number one soluble coffee brand.

Graham Walker, Nestlé UK Trade Communications Manager commented:

“By demonstrating our expertise and responding to consumer trends in the market place, we are building on our commitment to grow the category.

Through innovation and a close understanding of our shoppers’ needs we can help retailers grow their sales and profit.”

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Batchelors is launching Cup a Pasta at a time when there is increasing consumer demand for convenient, flexible meal solutions, providing a strong incremental sales opportunity for retailers by leveraging the biggest name in hot snacks.

The hot snacks sector, worth £285m, is currently in growth (+3%); Batchelors is the No. 1 brand in the hot snacks category with a forty four percent share.

The new Batchelors Cup a Pasta is a warm, filling pasta snack made in a cup, hoping to prove as popular as Cup a Soup in the up-coming colder months.

Each product in the four strong range has less than 2% fat and takes only 4 minutes to prepare, consumers just have to add boiling water and stir.

Available in Chicken, Tomato, Creamy Cheese and Roast Vegetable flavour the range is sticking to traditional flavours that consumers will be familiar with.

The launch hopes to demonstrate that Premier Foods has a commitment to delivering innovation and driving category growth.

Jo Marshall, Batchelors Senior Brand Manager said:

“The new Cup a Pasta range is for the growing number of consumers looking for a quick, convenient snack but are not prepared to compromise on taste.

It’s perfect for home or work. It has performed extremely strongly in consumer taste tests and compliments our already successful range.

Its easy to make, filling and with less than 2% fat per serving it ticks all the boxes for consumers looking for hot snacks. We are confident the range will be key in driving growth in the category. Retailers should stock up now to get the full sales benefit from this tasty new offering.”

Batchelors Cup a Pasta will be supported by in-store and online activity to drive awareness and encourage trial.

Batchelors Cup a Pasta has an RRP of fifty pence and is available this month.

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Once again it will be chaired by Paul Isherwood who is Director Of Innovation, External Networks & Partnerships at GSK.

If Open Innovation is new on your radar, then this summit is unmissable.

Paul has assembled a star cast of speakers so attendees will leave the day informed, energised and ready-to-go.

The agenda will run as follows:

THE FUTURE OF OPEN INNOVATION.
Paul Isherwood, Director Innovation, External Networks & Partnering, GSK Nutritional Healthcare.

GENERAL MILLS’S APPROACH TO OI.
Kamel Chida, Senior Manager Connected Innovation, General Mills Europe.

THE ROLE OF TECHNOLOGY SCOUTING IN OPEN INNOVATION
Roger Leech, OI Portfolio & Scouting Director, Unilever

KRAFT AND OPEN INNOVATION.
Dr Miles Eddowes, Open Innovation Specialist, Kraft.
Case study.

INNOVATION IN THE FOOD & DRINK INDUSTRY – ARE YOU READY TO BE OPEN?
Pete Moores, Head of Sales and Marketing, Food Processing Faraday

BENCHMAARKING OPEN INNOVATION IN EUROPEAN FOOD & DRINK COMPANIES.
Dr Marian Garcia, Programme Director MSc Value Chain Management, The University of Kent.

BRILLIANT PACKAGING SOLUTIONS EXIST BUT HOW TO FIND THEM?
Andrew Streeter, Director, Pack-Track. Research Fellow – Datamonitor

LEVERAGING EXTERNAL INTELLIGENCE.
Jenny Brown, Director, Oakland Innovation.

USING SEMIOTICS TO MODEL OPEN INNOVATION SYSTEMS.
Dr. Kishore Budha, Director of Semiotics, 1HQ

EUROPEAN FUNDING FOR OPEN INNOVATION PROJECTS.
Obi Ezenwa, Bid Manager, Process Engineering Research Association (PERA) Melton Mowbray.

PLUS:
• Three table team brainstormings so you can work with peers on how to take forward your new ideas.
• End of the day Q & A … a chance to pose your questions to the panel of experts.
• A chance to win a Magnum of Finest Champagne.

Doors open at 8:00 am and breakfast for all is served from: 8:00 am. The seminar begins: 9:00 am, followed by Coffee/Buffet Lunch/Tea, with the seminar concluding at 4:30 pm latest.

To attend the seminar will cost just £425 + VAT, and will be held at the Staverton Park Conference Centre, Daventry.

Click here to sign up for the seminar.

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Costing £49.99 for each customer, the eighteen course meal is not a cheap evening out however, when broken down, each course only costs £2.77.

The evening hopes to provide visitors with a unique dining experience with complex and diverse flavours.

The Ambrette’s executive chef Dev Biswal said:

“Our reputation for a unique culinary style means that many of our customers travel considerable distances to taste our cooking – only 5 percent of the two and a half thousand customers on our database live in Thanet.

With this sampler menu offering much smaller portions of items, diners from further afield can try our full repertoire at a single sitting.”

Inspiration has been drawn from the concept of an Indian Thali. A thali is a selection of different dishes, usually served in small bowls on a round tray.

Ideas have also been borrowed from Ayurveda ( The ‘science of life’) a system of traditional medicine native to India.

Ayurveda follows a food classification system that categorized any food item as saatvic, raajsic or taamsic. Each was deemed to have a powerful effect on the body and the mind.

The eighteen course sampler has been carefully designed with fresh raajsic ingredients and spices – its fresh ingredients cooked with a variety of spices and strong flavorings.

The Taste Sensation menu will include popular gourmet items such as Indian Ocean tiger prawns with ginger and rosemary, Succulent Kent and hand crafted chocolate silk – a pure dark chocolate that contains a sedative which relaxes and stimulates the senses.

Below is a Sample Menu of the eighteen course meal:

1. Appetiser of the day
2. Dosa (crepe)
3. Char grilled brochettes of lamb
4. Crispy poori
5. Indian Ocean tiger prawns with ginger and rosemary
6. Kentish Pork ribs with fennel and sesame seeds
7. Hand crafted Chocolate samosa
8. Delicate breast of Godmersham wood pigeon
9. Soup of the day
10. Grenita of the day
11. Spice crusted Nile Perch
12. Gressingham duck with cinnamon
13. Delicate fillet of Claresse with onion seeds
14. Fruit of the day
15. Kedgeree of Sea Bream
16. Kashmiri style chop of Kentish lamb
17. Cinnamon poached pear
18. Hand crafted chocolate silk

For more information click here to visit the website.

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With a traditional croissant shape the new product has been designed for eating on the move and as an alternative to sandwiches.

Made with authentic long-rested, all-butter croissant dough to give a light open texture and rich full flavour, the new Cheese Croissant is pre-filled with twelve month matured Gouda, and topped with grated Maasdammer cheese.

The combination of croissant pastry with Continental cheeses hopes to prove popular with consumers by delivering a distinctive taste in a satisfying savoury snack.

Bakehouse has launched the new Cheese Croissant in response to consumer demand for easy to eat but high quality snacks for enjoying on the go.

The Cheese Croissant also makes an convenient addition to a breakfast menu for hotels or a light lunch menu in coffee shops and pubs.

Bakehouse’s Cheese Croissant is supplied pre-filled and frozen for bake off in twenty minutes, with no preparation and finishing required.

While many customers automatically associate croissants with sweet flavours, Bakehouse is encouraging them to also ‘think savoury’ and offer a balance of sweet and savoury options on the menu.

Bakehouse was established in 1989 with a mission to bring authentic European pastries to the sceptical patriots of Britain.

For more information on the brand click here to visit their website.

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Highlights of the annual festival which is becoming larger every year include: A Moveable Feast on September 28 when more than 600 diners will enjoy a three course dinner at three different restaurants across the city of Norwich; a major food debate at the John Innes Centre to tackle the key issues for farming, food production and for the retail customer; the Norfolk Food Awards which single out the success stories of the county’s food producers; the Annual Battle of the Bangers when the county’s leading butchers compete for the public voting of the best local sausage and there will also be a large food fayre to feature chef’s kitchen demonstrations and tastings.

The Norfolk Food Festival will also include over 300 events which are organised by individuals, schools, companies and other community groups.

Produced in Norfolk will be leading the way on a tastings trail called ‘Taste the View’ featuring small food and drink producers who will be putting on special tastings for the whole fortnight of the festival. Last year this ranged from venison sausages to autumn berry ice cream.

Full details of these events and new events as they are agreed will be listed on the dedicated festival website on www.norfolkfoodfestival.co.uk

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A lassi is the original and traditional Indian yoghurt drink, made with un-pasteurised probiotic yoghurt which maintains the good bacteria and is a high source of vitamin C, protein and calcium.

Up until now yoghurt lassi drinks have only been available in Indian restaurants, Schmoo hopes to introduce the drink into the UK mainstream..

The new drink comes in three flavours Mango, Strawberry, and  Vanila, all of which contain no additives and no preservatives.

Schmoo, a Leeds based company, hopes to promote the authentic Indian lassi as a nutritious snack that promotes good health as well as tasting great.

The brand positions itself between smoothie and dairy (which has also formed the basis for the new name) and uses one hundred percent pure ingredients with no preservatives, created using genuine Indian recipes.

All three flavours are also suitable for vegetarians.

Blair Thomson, Creative Director for biz-R, said:

“The identity draws influence from traditional Indian henna (mehndi) illustration but is executed in a contemporary aesthetic with a touch of modern opulence. East meets West if you will.

The brand offers a clear point of differentiation from other drinks commonly sharing shelf space. An exciting, healthy product with a sense of confident sophistication – this formed the basis for our brand direction for Schmoo.

The final result communicates beautifully and stands apart from anything else on the market.”

The label design has been printed onto a silver foil stock and combined with fresh bright colours to differentiate the flavours in the range.

The brand seeks to ‘shake up’ the bottled drinks sector by introducing the lassi to the mass market - which would usually be limited to specialist Asian stores and Indian restaurants.

Hayley Hadfield, Managing Director of Schmoo commented:

“From the initial brand workshops biz-R ‘got it’. They understood the essence of the brand and were not shy in coming forward with ideas.

This was the confidence we were looking for and that was difficult to find with other agencies. We are really excited at the prospect of developing Schmoo together and continuing to take it forward.”

Schmoo has been launched initially in Tesco stores throughout North England with plans for further expansion in the near future.

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For the very first time in its ninety six year history, Heinz is launching a new variety of its most popular sauce, Lemon and Black Pepper, available from all major supermarkets from this month.

Invented in 1914, Heinz Salad Cream was the first Heinz product to be developed specifically to cater for British tastes, and has been a much loved addition to tables throughout the years.

Unaltered since its creation, the launch of the new limited edition Heinz Salad Cream with Lemon and Black Pepper is a real first for this classic brand.

Heinz Salad Cream Lemon and Black Pepper blends the freshness of lemon and the bite of black pepper with the taste of this British favourite, adding a flavoursome twist.

The New Lemon and Black Pepper Salad Cream

With so much competition from other big sauce brands on UK supermarket shelves, Heinz is hoping to retain its Salad Cream’s top spot by re-inspiring consumers to use the product on their food.

Heinz Salad Cream with Lemon and Black Pepper goes especially well with chicken or fish, mixed with tuna to perk up sandwiches, served with salmon fillets or add to chicken quesadillas for a touch of citrusy freshness.

For more recipe inspiration and information on the brand click here to visit the website.

The new flavour is the brainchild of Heinz Salad Cream Senior Brand Manager Lynsey Hurst, who came up with the idea whilst making a sandwich on a quiet night in.

Experimenting by stirring a squeeze of lemon and a twist of black pepper into some Heinz Salad Cream, it gave the sauce a tangy freshness.

Excited by her creation, the next day she brought it to the office for everyone to try.

Less than a year later Lynsey is bringing the unique new taste direct from her kitchen to supermarket shelves everywhere for fans to sample. Hurst commented:

“Lemon and black pepper is a classic and delicious combination. We believe the addition of these ingredients is a perfect way of bringing a new twist to a much-loved British favourite.”

Heinz Salad Cream Lemon and Black Pepper will be available in all major supermarkets for a limited time only, from the month with an RRP of £1.15 for a  two hundred and ninety five gram Handy Pack bottle.

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Their winter quiche is handmade in their West Sussex kitchen. They’ve used Camilla’s special recipe seeded short-crust pastry, filled it with broccoli florets, sautéed onions, and a mature cheddar and stilton cheese sauce, and topped with a cheddar crumb.

Marketed as a warming lunch or a supper for two, the re-launch of the quiche at the close of summer hopes to introduce consumers to the product in time for the winter season.

Founded by Camilla Stephens and her husband James in 2003, the pair saw the potential for developing pies – a neglected dish despite being a firm British favourite – so set up Higgidy in pursuit of the perfect pie.

Inspired by her love of food, it is Camilla’s home-cooking philosophy that is at the heart of the higgidy kitchen.

Using simple ingredients found in the kitchen cupboard, with flavours that reflect the seasons, Camilla creates pies that hope to recall a more wholesome age of food.

And as the higgidy cooks create each one by hand no two pies or quiches are ever the quite the same – they each have that ‘higgidy’ look.

Available from Waitrose, Sainsbury’s, Ocado, Budgens and Booths RRP £3.79.

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Heinz Cream of Tomato Soup is turing one hundred years year of age next week and Heinz is holding a series of celebrations at the soup’s first UK home: Fortnum & Mason.

Often labeled as one of the UK’s most iconic comfort foods, Heinz Cream of Tomato Soup, will celebrate its one hundredth birthday tomorrow with a big party celebrating the soup’s history.

The week-long centenary celebrations will see Heinz release a label based on the original Cream of Tomato Soup packaging that first appeared in 1910.

1950's Heinz Soup Advert

The vintage label will be available exclusively at Fortnum & Mason during the celebrations before appearing on cans in supermarkets throughout the UK from October.

The Fortnum & Mason festivities will also see the introduction of a unique Heinz Cream of Tomato Soup menu at their prestigious Gallery restaurant.

Fortnum & Mason was the first UK stockist of Heinz Cream of Tomato Soup in 1910

Since then, it has proven to be a hugely popular product among Brits, providing a comforting boost with each of the 8.2
billion cans sold.

And with sales of ninety four point nine million cans this year alone, the famous soup is proving more popular than ever.

Nigel Dickie, spokesperson for Heinz, commented: “Fortnum & Mason is where the nation’s love affair with Heinz Cream of Tomato Soup began.

The fact that Heinz Soup is still as popular today as it was one hundred years ago is a testament to the staying power of one of the UK¹s best loved food brands.

This birthday is both a celebration of the last century and a look ahead to the future. We hope that one hundred years from now, people still feel that when it comes to comfort food, it has to be Heinz.”

The exclusive menu will include:
1. Half a dozen Bigbury Bay Oysters with a Bloody Mary style Cream of Tomato soup
2. Classic Heinz Cream of Tomato Soup with spiced snippets
3. Rose veal and basil meatballs with Heinz Cream of Tomato Soup and fresh penne pasta.
4. A fruit cake made with Cream of Tomato Soup, served with a thick vanilla cream.

Anniversary activity at Fortnum & Mason will also include a birthday-themed window display and special edition Fortnum & Mason hampers filled with Heinz Cream of Tomato Soup products.

The highlight the soup’s journey though history a number of exhibitions and displays, including original Heinz Cream
of Tomato Soup cans from the last one hundred years and Heinz Cream of Tomato Soup advertisements from 1910 until now will be on display.

Heinz Tomato Soup Over The Years

The Birthday celebrations hope to underline the soup’s strong presence in the UK food market over the past one hundred years and highlight the brand’s innovations, keeping it a British favourite in the market today, despite increasing competition from growing numbers of soup brands.

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The new range has been inspired by traditional home cooked Mediterranean recipes and recreated by the team of Michelin trained Weight Watchers chefs.

The new Limited Edition dish combines beef meatballs with a rich tomato and basil sauce and is served with free range egg spaghetti.

This new dish contains only three hundred and forty five calories and 2.8 grams of sat fat.

The Spaghetti & Meatballs dish is the first in a range of Limited Edition products to be launched by Weight Watchers Meals based on family classics that are usually strictly off limits for those watching their weight.

Available to buy in all major supermarkets the Spaghetti & Meatballs four hundred gram dish is priced at £2.57 .

The entirety of the new Limited Edition Weight Watchers chilled prepared meals has yet to be announced.

For recipe ideas and diet help click here to visit the Weight Watchers website which features video clips of the development and production processes and a meet the chef feature designed to show  how Weight Watchers meals are prepared, using store cupboard ingredients to make tasty, healthy dishes.

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The Tesco Make a Meal With range is a brand new selection of premium, cooked meats which can be eaten hot or cold and eaten in a variety of ways such as salads for lunch, or skewers for BBQ’s.

It has been designed for people leading a busy lifestyle who want quick and easy food without compromising on taste.

The range comes with accompanying recipe cards to make using the products easier while also hoping to inspire consumers on how best to use them.

The Make a Meal With range compromises 4 products which include:

· Chilli Beef – Sliced topside of beef, coated and cooked with hot chilli and juicy red peppers
· Char Sui Pork – Sliced, cooked  pork leg in a aromatic Char Sui glaze
· Bacon Topped Chicken – Sliced chicken breast with a bacon and mushroom stuffing, topped with unsmoked streaky bacon.
· Peppered Beef Steaks – Sliced topside of beef, coated and cooked with cracked black pepper
· Mustard Gammon – Sliced pork leg, cured and cooked with wholegrain mustard

Made from premium meat, the range can be eaten hot or cold and used in a variety of ways by simply adding it to a dish to remove the time and effort of preparing and cooking the meat.

Tesco hopes that the new range will appeal to a range of busy consumers, from the young student to the busy mum, offering the consumer everything they need to create a simple but healthy meal.

All of the products RRP at £3.00 per pack and are available in Tesco stores nationwide.

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Crispy Half Peking Duck serves four people as a starter or two as a main meal and has an authentic Chinese taste, using an aromatic blend of herbs and spices.

Both products are available from Sainsbury’s under the supermarket’s own-label now.

Shredded Peking Duck serves two as a starter or one as a main, going one stage further featuring pre-shredded duck. All the consumer has to do is to assemble the contents of the meal – duck, cucumber, spring onion and hoi sin sauce – onto the pancakes and then roll.

The Crispy Duck ready meal  comes with an RRP of £6.79 for six hundred grams and the Shredded Duck £3.49 for two hundred and forty grams.

Both ready meals are made from one hundred percent UK Gressingham Duck.

A family business founded in 1971, Gressingham Foods is the only company in the world licensed to produce Gressingham Duck, a unique cross-breed of wild Mallard and Pekin renowned for its superior taste and higher percentage of breast meat.

Having built on the success of the Gressingham Duck, the company has extended its product portfolio to include other ducks, geese and poultry as well as speciality meats and ready meals under the Gressingham Foods name.

As a result, Gressingham Foods and Duck are sold by many of the UK’s leading retailers and independent stockists, plus feature on the menus of top restaurants nationwide.

For further information on Gressingham Foods click here to visit the website.

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The crisp company is also exhibiting at Lunch! for the first time this year.

Earlier this year The Cornish Crisp Company launched a hot chilli crisp in aid of ShelterBox, who received a penny from every bag that was sold.

Part of their ethical approach is that they want to play a positive role in their community.

The Cornish Crisp lives by reputation, being ethically made using local hands and produce to the maximum and keeping their environmental impact to the minimum.

Cornish Crisp Large Pack Range

The Cornish grown potatoes used are not the common crisping varieties that are more uniform in shape, consistently bland in flavour and much easier to work with.

To give the crisps a good old fashioned ‘tater’ flavour, they work hard to use a range of traditional varieties throughout the season.

Each of the flavoured crisps supports a Cornwall based charity or cause, such as ‘the agitater’ (salt and vinegar) which publicises Surfers Against Sewage on the packets and ‘the devastater’ (hot chilli) which promotes Helston based
charity ShelterBox.

To keep faith with their independent retailers and the farmers upon whom they depend, The Cornish Crisp Company have refused to supply any supermarket chain, which does not maintain fair prices for home produce.

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The seminar draws-from [and feeds-back to] the major food & drink players and Alan networks with the club members through Sustainability Bulletins and a special-access website.

The event will take place at the Staverton Park Conference Centre,Daventry, Northants on Thursday 25th November.

The agenda for the days seminar will run as follows:

The day begins with speed-briefings from industry thought-leaders which are up-to-the-minute and so have not yet been disclosed.

They will include agriculture, natural resources and food security. Primary and secondary distribution. Water & carbon. Ethics, local sourcing, fairtrade, rainforest & organic. Labelling & Law. Government Structure & Policy and more.

The Speed-Briefings on November 25th will be from:

DR ALAN KNIGHT OBE, SINGLE PLANET LIVING.

JULIAN WALKER-PALIN, HEAD OF CORPORATE POLICY FOR SUSTAINABILITY AND ETHICS, ASDA

PROFESSOR TIM LANG, FOOD POLICY, CITY UNIVERSITY.

CRAIG BENNETT,

STEVE REESON, HEAD OF CLIMATE CHANGE AND ENERGY POLICY, THE FOOD & DRINK FEDERATION

After the speed-briefings an open space is run where everyone is invited to join in and propose break-outs on the big issues and then we run those break-outs in parallel for an hour and bottom-out some actions.

In the afternoon, armed with the morning briefings and break-outs Alan Knight runs a big conversation in his own edgy style.

Doors open for early birds at 8:00 am and breakfast is served for all from 8:00 am with the seminar kicking off at 9:00 am and concluding at 4:30 pm latest.

To attend the seminar will cost £425 + VAT for first Tune-In, then £395 + VAT for subsequent meetings.

The Food and Drink Innovation Network are also offering Multiple Booking Discounts of 20% discount for booking two places at at the same time and 30% discount for booking three places.

For more information or to book a place click here.

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The new range of bakery products hopes to raise the bar in terms of quality and appetite appeal and introduces three new varieties – Victoria Sponge, Chocolate Orange and the Breakfast Muffin.

All of the muffins are fully-baked and have a one day shelf-life from defrost if displayed unwrapped, two days if wrapped.

At the recommended retail price of £1.39 the POR is in the region of thirty four  percent to forty four percent making them a profitable addition to any confectionery range.

The American-style sweet muffin market is one of the largest segments of the confectionery market, showing strong growth of around 7% per annum.

One in five adults eats muffins, rising to one in four among younger adults and office workers.

Recent growth has been fuelled by an increasing trend towards breakfast eating, with a coffee and muffin a popular choice on the way to work or as a mid-morning break.

The three new ‘topped and filled’ muffins join Country Choice’s other fully-baked muffins – four standard and two wrapped – giving retailers a comprehensive range of nine muffins from which to choose the most appropriate offer for their store.

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All of the products in the range are sold exclusively through the Morrisons supermarket chain.

The products have been produced by Cumbrian Seafoods at their plant at Seaham, County Durham and include a range of three fishcakes all with different variations in flavour.

The new range under the For The Love Of Fish brand name are:

• Spanish style cod and chorizo fishcakes
• Mexican style salmon fishcakes
• Cod and smoked bacon fishcakes

The range combines a variety of flavours which hope be extremely attractive to customers due to their original combinations.

Cumbrian Seafoods is the UK’s leading independent seafood supplier and was set up in Maryport in 1997 to provide a range of seafood products to the country’s retailers.

The drive of the company is to develop new markets, present new product opportunities and maintain high quality standards, which requires for them to be aware of the challenges associated with “Sustainability”. The company says that

“sustainability is not only about how, where and when our fish is caught, it encompasses the impact it has on the community, the eco-system and all related environmental issues.

We have outlined three headers and describe how we address each of these in practice; Sustainability of fish stocks; Ethical Trading and Energy Neutrality.”

It prides itself on being both an environmentally friendly and ethical company, which employs eight hundred and fifty people across it sites.

The new range of fishcakes are packaged in black with the For The Love Of Fish logo appearing in a different colour for each item in the range, hoping to ensure brand continuity and on shelf stand-out.

The fishcakes sell for £1.79 per pack of two (or two packs for £3.00) and are available to purchase in store now.

For more information click here to visit the website.

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The fruity plum based porridge hopes to replicate the success of Oats So Simple Sweet Cinnamon flavour, which delivered forty percent of incremental sales since launch and reached £931,000 within the first twenty six weeks.

Quaker is adding a new flavour to its Paw Ridge range – Paw Ridge Blueberry, which emerged as a favourite in consumer taste tests.

Paw Ridge is a smooth oat-based porridge which is a nutritious breakfast the benefit of no lumps.

As one of the most successful product launches within the Hots category, Paw Ridge has already generated sales of £1.5 million and has introduced younger families to porridge.

Launching alongside this winter warmer is Oats So Simple Honey & Almond flavour.

Honey is a popular accompaniment to porridge and Quaker is catering to consumer demand for this flavour by presenting it in this convenient format.

David Murray, Quaker & Tropicana General Manager commented:

“Quaker is committed to leading innovation and offering consumers a variety of quick, simple and fulfilling breakfast choices. Flavours are the driving force behind Quaker Oats So Simple (+37%), which is currently spearheading category growth.

We expect these new variants to capture the imagination of existing customers and hopefully bring in new ones, driving both frequency of purchase and incremental sales opportunities.”

Oats So Simple Winter Pudding and Honey & Almond have an RSP of £1.95 and are available this month. Paw Ridge Blueberry has an RSP of £1.99 and is also available this month.

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The new bag-format will be available for the first time from this month in all Asda stores, priced at £17.98.

The wines themselves were chosen by MW Angela Mount. The Chenin Chardonnay is light and crisp, with citrussy notes. The Merlot is deep, rich and carries plummy tones.

The wines are already on sale in seventy five centiliter bottles but the larger 3 litre box packaging allows Fairhills the space to tell the story of Clara Jacobs, who runs the daycare centre at the project.

Clara’s story reads as follows: at eleven years old she left school to work in the vineyards to support her family. In 2005, when Fairhills took over, she was able to complete her basic adult education thanks to the educational facilities that Fairhills provided for everyone. She now runs the Communications for the whole of the project at Rawsonville.

Andrew Neilands from ASDA said:

“We are passionate about wine at ASDA and we’re excited to be launching Fairhills Chenin and Merlot Fairtrade wines in our stores.

Wine boxes are particularly popular with our shoppers so it’s great they can now get a Fairtrade wine in such a convenient format.”

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The new flavours to join the current range include; Manuka honey and mustard, Bollywood Barbecue, and What’s up Wasabi.

As part of the New York Delhi brand the nuts launched onto the market a year ago and were immediatdly available in high end New York delicatessens.

The nuts are also so full of healthy energy and protein that they have been selected by the British Army to enter their snack range, supplying to their troops.

The brand also supply Hotels, clubs, bars including Mercedes F1 and the Queen’s Grocers with their premium snacks.

The new flavours are available in various formats hoping to suit every market; grab and go bags for retail, tins for gifts and hampers and loose format for foodservice.

Marketing themselves as producing authentic indian taste, the company’s website also offers visitors a range of Indian recipes to inspire budding chefs to cook the foods from scratch.

The recipes include:

Authentic Curry base
Chicken & Potato curry
Salmon coated with spices
Curried Baked Beans
Spicy rice
Curried Lamb or beef
Curried Pilchards
Curried Egg and Peas
Spicy Yogurt

The new flavours will join Chili Lemon, Hot Chili, Masala, Mumbai Mix Hot and Spicy, Bollywood BBQ, Classic Sea Salt and Chocolate Covered, in the VIP nuts range.

For more information click here to visit the website.

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Walkers Extra Crunchy, the brand’s biggest launch in eight years, is being supported with a humorous TV ad campaign starring soul singing legend Lionel Richie.

The ad, which bursted onto screens on Friday 27th August, is part of a multi-million pound marketing campaign designed to drive huge consumer engagement and demand for this new snacking line.

The action-packed thirty second ad, filmed in a convenience store, sees Lionel singing ‘Share You, Share Me’ – a topical remake of his Oscar winning song ‘Say You, Say Me’ – to encourage families, friends and a begrudging Gary Lineker to share the new family-size pack.

Lionel dramatically comes smashing through the shop window after Gary refuses to share his beloved crisps, which he defiantly retrieves as viewers hear the tongue-in-cheek caption: “New thicker cut Walkers Extra Crunchy. Made for sharing.”

Roger Edmonds, Marketing Manager for Walkers Extra Crunchy, said:

“Walkers has a great reputation for engaging advertising that really appeals to consumers.

With sharing sales in strong growth (11.9%1) and a real opportunity in the market for an everyday sharing crisp brand, we recommend retailers make the most of our media investment by

stocking the full range of Walkers Extra Crunchy, using POS materials and displaying effectively to create in store awareness and drive sales.”

Starring in his first ad for over thirty years, Lionel Richie commented:

“When I saw the script for this ad, I just wanted to fly over straight away to London to start filming.

I love British humour and I thought no one will ever expect to see me in a British ad! I like to surprise people and try new things and I think people will be quite surprised when they see this, particularly when I come flying through a window!

I had lots of fun hamming it up on set – or being “cheesy” as the British call it.”

The Walkers Extra Crunchy range comprises of five flavours including Cheddar & Sour cream, Vinegar, Simply Salted, Flame Grilled Steak and Sweet Chilli Chicken.

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The company is hoping to continue spearheading Sharing growth and build on Doritos’ +16% value increase with the launch these products, which will be on shelf in time for the festive season.

The Dips category is currently worth twenty six million pounds and is growing at twenty nine percent.

However, while Sharing products are purchased by eighty three percent of the UK population, Dips only reach twenty three point four percent of consumers.

Just one in ten chip purchases currently includes a dip, so driving combined sales offers an opportunity for incremental profits.

In order to help retailers capitalise on this opportunity, Doritos is re-launching its entire range of five Dips and introducing a new packaging design in a bid to strengthen the relationship between chips and dips and create a strong core look across the whole range.

The increased variety offered by the new launches – Sizzling Fajita chips and Red Pepper & Pepperoni and Nacho Cheese dips – means that they are placed to appeal to Doritos’ core consumer base whilst also hoping to attract new customers to the market.

Ian Ellington, General Manager of Walkers in the UK, commented:

“2010 is a bumper year for Doritos and we have invested heavily in product activity to further accelerate growth. There is a great opportunity for retailers to benefit from a strengthened association between our chips and dips.

We would advise them to stock up on both ranges and merchandise them together on shelf with their sharing crisps bag range. Retailers who also offer a ‘Big Night In’ area in store could use this as a secondary display opportunity.”

All dips are available in trays of 6 or 12 x 300g with an RRP of £1.30 and the entire range of Doritos sharing bags are packed in cases of 12 x 225g and have an RRP of £1.29.

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Just launched is organic Storm tea made from real chunks of whole leaf tea, fruits and flavourings and so will never leave a trail of dust in the teacup.

It is available as loose tea or packed in ‘silk’ pyramids that have an extra fine mesh but are roomy enough to give the tea a chance to infuse with the boiling water.

Using quality ingredients sourced from all over the world Storm tea hopes to provide a flavour to suit every taste, from the classics such as English Breakfast, Earl Grey and Peppermint, to the exotic such as Japanese Green Sencha and Organic Chun Mee tea.

Storm tea also comes with all the added health benefits that has helped the herbal tea trend grow develop over the past few years.

Tea has potential health maintenance benefits in cardiovascular disease and cancer prevention as well as being a natural source of fluoride that can help protect against tooth decay and gum disease.

Tea contains half the amount of caffeine found in coffee (some Storm teas have none at all) and the number of recommended cups of tea to drink each day is 4, which gives consumers optimal benefit.

A large part of the tea is hibiscus and if consumers are dieting and working towards better health, hibiscus is a perfect accompaniment.

It contains enzyme inhibitors which help reduce absorption of dietary carbohydrates. That helps with weight loss and also health in general.

Studies of hibiscus have also shown it to lower blood pressure and boost the immune system as it is rich in vitamin C.

Storm is also kind to the environment as all its packaging is one hundred percent recyclable.

Storm Tea ‘silk’ pyramids (sold in packs of fifteen) come in the following range of flavours:

Organic English Breakfast tea

• Organic Red Berry tea
• Orange and Passionfruit tea
• Organic Chun Mee tea
• Pure Organic Peppermint tea
• Pure Organic Camomile tea
• Organic Earl Grey
• Organic pure rooibos
• Green honeybush
• Pure loose leaf teas
• Pure Organic Rooibos tea
• Japanese Green Sencha tea
• Organic Snowflower Earl Grey tea
• Organic Orange Spice tea
• Organic English Breakfast tea
• Organic Earl Grey tea
• Pure Organic Peppermint tea
• Organic Mint Marrakesh tea

Price start at £3.49 upwards depending on flavours.

Whilst the Storm tea products are organic the company will be working with the soil association to verify the product so they can use their logo on their packaging to re-enforce the environmentally friendly message to consumers.

For more information click here to visit the website.

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The company produces a range of authentic Gurkha products which includes a number of easy-to-cook Gourmet Curry Sauces, Achars, Spice Mixes and the chilli condiment, HillBoy.

This range of products hope to offer consumers with an alternative to the traditional Indian and Thai products that dominate the market.

Cooking sauce varieties include Masu, Sabji, Machha and Green Lentil Dahl, and the company also offer gift packs of their products, wrapped and sold in a variety of combinations which include; For Meat Lovers, Hot & Spicy, Something Milder, and the Vegetarian Combination, all retailing at £17.99.

The range is created and inspired by Gurkha soldiers and their families and all the company’s products are cooked in small batches, using a unique blend of garam masala.

No artificial additives or preservatives have been used in any of the recipes and the entire range is suitable for vegetarians.

For more information on the brand click here to visit their website.

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