We’re continuing our 2017 events schedule with one we think could be considered “unmissable.” Unwrapping Packaging and putting it at the heart of NPD will be held on Tuesday 27th June 2017 at our usual central London location.
Our chair this time is Costas Papaikonomou. With an impressive 15 year career in many areas of innovation around the globe, he is one of the founding partners of Happen and its sister company Winkle.
Alongside Costas we have Andrew Streeter, Director of Packaging at Global Data. Andrew is one of the country’s leading experts in Packaging. With this wealth of experience between them, they have brought together this great line-up of industry thought-leaders for our Packaging Innovation Summit in Central London.
We have also made sure the sequence of the day really follows the NPD process from strategy to launch.
This brilliant line-up of speakers is below, and as-ever you will be sitting on table teams and moving tables throughout the day, so you will be meeting at least twenty or so peers working in the food & drink industry.
Our 2017 events have all sold quickly and places at this event are already being snapped up. So don’t delay! Book your place now and take advantage of generous group and early bird discounts.
Agenda & Speakers
EXPLORING THE ASEPTIC PACKAGING FORCE ON ITS FLEXIBLE SIDE
Key drivers for the rising demand for aseptic packaging
Consumers’ Premium experience: Convenience and differentiation for new opportunities
Innovation and retail customers’ reality: how the stand-up pouch helps to set up a new selling price point
WHY WINNING WITH WOMEN IS THE SECRET TO YOUR SUCCESS
Re thinking packaging: looking through a female lens
The new rules of engagement: what women want and why it matters
Discover the design blind spots that could be losing you sales
Learn what works through inspirational examples
Sam Ellison & Emma Jones
Co-founders of Redshoe Brand Design
UNCOVERING 'RULES' FOR PACK AND PRODUCT SUCCESS, NOT WHAT YOU MIGHT THINK!
- Details to follow
THE FUTURE OF PACKAGING DESIGN - FROM SMART TO SUSTAINABLE PACKAGING
Defining your market space
Tactical opportunity or longer term moves
How to Open innovate plus examples and opportunities
Seizing from other cultures the Japan effect
3 actions you must take
WHAT EXACTLY IS SMART PACKAGING AND CAN OUR PRODUCTS BENEFIT FROM IT?
Defining and explaining the various technology types within smart packaging
The benefits of using smart packaging
Examples of successful uses of smart packaging
Bad executions of smart packaging and why they failed
Getting a new smart packaging technology to market – Case Study: Bump Mark
HOW TO BUILD PACKAGING INTO THE NPD PROCESS FOR SUCCESS
Role of packaging as both a vehicle and a medium
Packaging and the shopper perspective – a view from the aisle
Key drivers of innovation – political, social, environmental, digital, logistical
A taste of tomorrow’s packaging today – highlights of the hottest trends
A view on the future and where we see innovation ahead
Table team brainstormings through the day with your peers to thrash through some of the issues and reach new insights.
And a chance to win a magnum of finest champagne.
- 8:30Doors Open
- 8:45Breakfast for all
- 9:30Seminar begins
- TBCCoffee/Buffet lunch/Tea
- 4:45Event finishes
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