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Unwrapping Packaging and putting it at the heart of NPD
London

27.06.17

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We’re continuing our 2017 events schedule with one we think could be considered “unmissable.” Unwrapping Packaging and putting it at the heart of NPD will be held on Tuesday 27th June 2017 at our usual central London location.

Our chair this time is Costas Papaikonomou.  With an impressive 15 year career in many areas of innovation around the globe, he is one of the founding partners of Happen and its sister company Winkle.

Alongside Costas we have Andrew Streeter, Director of Packaging at Global Data.  Andrew is one of the country’s leading experts in Packaging.  With this wealth of experience between them, they have brought together this great line-up of industry thought-leaders for our Packaging Innovation Summit in Central London.

We have also made sure the sequence of the day really follows the NPD process from strategy to launch.

This brilliant line-up of speakers is below, and as-ever you will be sitting on table teams and moving tables throughout the day, so you will be meeting at least twenty or so peers working in the food & drink industry.

Our 2017 events have all sold quickly and places at this event are already being snapped up. So don’t delay! Book your place now and take advantage of generous group and early bird discounts.

Agenda & Speakers

  • Arnaud Quetin

  • Executive Director of Aseptic Global Sales - Sealed Air Food Care

EXPLORING THE ASEPTIC PACKAGING FORCE ON ITS FLEXIBLE SIDE

  • Key drivers for the rising demand for aseptic packaging
  • Consumers’ Premium experience: Convenience and differentiation for new opportunities
  • Innovation and retail customers’ reality: how the stand-up pouch helps to set up a new selling price point

WHY WINNING WITH WOMEN IS THE SECRET TO YOUR SUCCESS

  • Re thinking packaging: looking through a female lens
  • The new rules of engagement: what women want and why it matters
  • Discover the design blind spots that could be losing you sales
  • Learn what works through inspirational examples
  • Sam Ellison & Emma Jones

  • Co-founders of Redshoe Brand Design
  • Matt Purkiss-Webb

  • Co Founder & Creative Director

UNCOVERING 'RULES' FOR PACK AND PRODUCT SUCCESS, NOT WHAT YOU MIGHT THINK!

  • Details to follow

THE FUTURE OF PACKAGING DESIGN - FROM SMART TO SUSTAINABLE PACKAGING

  • Defining  your market space
  • Tactical opportunity or longer term moves
  • How to Open innovate plus examples and opportunities
  • Seizing from other cultures the Japan effect
  • 3 actions you must take
  • Andrew Streeter

  • Managing Director. CPS International
  • Solveiga Pakštaitė

  • Inventor of Bump Mark and founder of Mimica

WHAT EXACTLY IS SMART PACKAGING AND CAN OUR PRODUCTS BENEFIT FROM IT?

  • Defining and explaining the various technology types within smart packaging
  • The benefits of using smart packaging
  • Examples of successful uses of smart packaging
  • Bad executions of smart packaging and why they failed
  • Getting a new smart packaging technology to market – Case Study: Bump Mark

HOW TO BUILD PACKAGING INTO THE NPD PROCESS FOR SUCCESS

  • Role of packaging as both a vehicle and a medium
  • Packaging and the shopper perspective – a view from the aisle
  • Key drivers of innovation – political, social, environmental, digital, logistical
  • A taste of tomorrow’s packaging today – highlights of the hottest trends
  • A view on the future and where we see innovation ahead
  • Richard Savage

  • Shopper and Co founder, Retail in Action
  • FDIN

PLUS


Table team brainstormings through the day with your peers to thrash through some of the issues and reach new insights.


And a chance to win a magnum of finest champagne.

Venue

Holiday Inn
Bloomsbury
Coram Street
London
WC1N 1HT

Timings

  • 8:30
    Doors Open
  • 8:45
    Breakfast for all
  • 9:30
    Seminar begins
  • TBC
    Coffee/Buffet lunch/Tea
  • 4:45
    Event finishes

Register

Unwrapping Packaging and putting it at the heart of NPD

27 June London

£550plus VAT

EARLY BIRD DISCOUNT - ENDS SOON!
Register now and you'll save 10% off the price shown.
GROUP DISCOUNT
20% off price shown when booking two places. 30% off when booking 3 or more.

If you are a genuinely small company or an independent nutritionist, special prices are availed.

Complete the form below to register your place and a member of our events team will be in touch shortly

Thank you

Thanks for registering for the Unwrapping Packaging and putting it at the heart of NPD. We'll follow up shortly with the administration and payment details.

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