Never before have the stakes been so high in food and drink. ‘The Grocer’ OC&C Global 50 report confirms that the world’s major FMCG players are struggling to grow – with margins under pressure from rising costs, retailer deflation & ‘crafty whippersnappers’ taking share.
It is now imperative that NPD commands greater profit margins, which means that it has to successfully deliver against ‘premium’. But what does premium mean today? We can all agree that it means more than mere quality – but what else, and how is it changing?
In this hugely important conference, we will bring fresh, original research together with case studies, illuminating speakers and some challenging questions.
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