After the summer break we return with our next two-prong FreeFrom Seminar – FreeFrom for the Future. It’s on Tuesday 12th September, and it’s at our usual Central London venue.

In the morning we will be focussing on Millennials and Gen Z: what are their drivers to eat FreeFrom? Then in the afternoon we will focus on the export opportunities to the wider FreeFrom world. We have some brilliant case studies which will show you how exporting really does pay.

Michelle Berriedale-Johnson, founder of the FreeFrom Food Awards and the massive FoodsMatter allergy site, will be chairing the event. Michelle has been at the heart of the FreeFrom revolution for years.

Of course, FreeFrom is no longer Niche – it’s very much the mainstream. However, there are still plenty of brilliant small players who are driving this category every upwards. Just have a look at any retailer from Asda to Aldi: their freefrom fixtures get ever larger and are now spilling out into the main aisles.

We’re particularly delighted to announce two specially commissioned pieces of research by Watch Me Think and Kantar World Panel. This alone would cost you many times the price of the seminar if you had to buy it, so actually the event itself is practically free!

As ever there are opportunities to take advantage of group discounts and a 10% early bird discount. So don’t delay, get in early for this years FreeFrom event, as this seminar always tends to be a popular one and we don’t want you to miss out!