Soil Association launches Organic September toolkit for indies

July 12, 2018, 9:30 am
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Source: Speciality Food Magazine

The Soil Association has rolled out a toolkit of materials, both print and digital, to help retailers to take part in and support Organic September

Organic September encourages consumers to eat and drink organic every September, and aims to demystify the concept of organic.

Organic September Saturday, held on the 15th September, is the day in which hundreds of independent retailers open their doors and showcase organic goods, with shops offering sampling sessions, cooking demonstrations and discounts in-store.

According to the Soil Association, in conjunction with data collated by Nielsen Scantrack, there are many benefits to business taking part in the scheme, with Organic September 2017 delivering a sales growth of 7.1 per cent in the four weeks to 30th September.

Clare McDermott, business development director at Soil Association Certification said, “Organic September gets bigger each year and last year saw sales increases across the board with more shoppers trying organic thanks to great promotions in stores and an increase in media coverage.”

To download a free visual merchandising guide and other point-of-sale material and information, visit soilassociation.org/indies

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