Kind Snacks Secures New Nationwide Deal with Costa Coffee

July 19, 2018, 10:00 am
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KIND snacks have announced a brand new listing with Costa Coffee, the nation’s favourite coffee shop brand. The chain will take three of KIND’s most popular variants (Dark Chocolate, Nuts & Sea Salt, Caramel Almond & Sea Salt and Peanut Butter & Dark Chocolate) which will all retail at an introductory offer of £1.50.

The deal marks a significant step change in the brand’s coffee shop presence, as it continues to take the snacking sector by storm in the UK. KIND, which is on a mission to provide convenient, nutritious snacks using whole food ingredients saw over 150% growth YOY in 2017, thanks to strong grocery listings, with deep distribution in the UK supermarkets.

John McManus, UK Marketing Manager says “With UK cafe market booming, the launch into Costa

Coffee is a huge win for the business providing us with a key opportunity in the brand’s next phase of growth. The coffee chain market has been instrumental to the success of the brand in the US and we hope to emulate that here in the UK with this new nationwide listing. At KIND we focus on delivering a high quality product that uses natural ingredients in their whole form and are delighted that this has been recognised by Costa Coffee and to be able to bring our offering to the most successful coffee brand here in the UK”

Head of category for sweet and impulse at Costa Coffee, Cathy Port said:

“At Costa, we’re passionate about bringing our customers new and exciting snack options to accompany their coffee. KIND has seen such strong growth since launch here in the UK it feels like the perfect partner for us as we continue to grow.”

KIND offers a range of nine bars all made with high quality ingredients such as whole nuts, fruits and spices that are not only nutrient dense but deliver on taste. The range of bars, all packed with protein, fibre and heart healthy fats contain lower levels of sugar compared to the competition. Each bar in the range is gluten Free and high fibre, with no artificial flavours, colours or preservatives.

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