Well&Truly unveils brand new look and new flavour

April 13, 2018, 4:00 pm

Snack brand Well&Truly is to launch a brand new look later this month, along with a new flavour. ‘Smokey Paprika’ will be the newest addition to the range, joining Really Cheesy and Sour Cream & Onion Crunchy Baked Corn Snacks alongside the Loaded Salted Tortilla Chips. Not only that but the Sour Cream & Onion is also now available in the 100g sharing format along with the 30g single serve packs. The now four strong product range will be rolled out nationwide from end of April and feature the new design.

Designed to deliver snack satisfaction, without guilt or compromise, the brand prides itself in products that deliver on health and taste. The snacks, which are positioned as a ‘better for you’ alternative, are lower in fat, gluten-free, all-natural, and vegetarian, with absolutely no added nonsense.

Founded by sisters-in-law Sara & Maria in 2016, Well&Truly is on a mission to un-junk and improve familiar snacking favourites, such as Tortilla Chips and NikNaks, and create better for you alternatives with absolutely no compromise on flavour.

Working with leading design studio B&B, Well&Truly has been given a fresh new look and all new positioning, which brings to life the fun, feel-good personality of the brand. The bold, bright and flavour specific colour combinations on a black background have been designed to give greater stand out on shelf. The brand, which has listings with Tesco, Ocado and Wholefoods amongst others is aiming to appeal to the everyday snacker with the new packaging which uses imagery to make the product front and centre.

Sara Trechman Co-founder says: “At Well&Truly we believe in positivity and not prohibition, and want to be the brand that finally lives up to expectations for both health and satisfaction. Not only is the range seriously tasty, but every product is guaranteed to have 40% less fat. We know we’re a nation of snackers, with the average Brit consuming 4 packs of crisps a week on average, so we believe there is an opportunity for retailers with our unique proposition, which allows consumers to have it all”.


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