Gut health is the mega-trend of the moment and a hot topic when it comes to nutrition. With poor gut health now linked to brain fog, depression, obesity, inflammation and a weak immune system, as well as basic tummy troubles, consumers on all sides of the industry are grasping for the latest products that promise to boost healthy gut bacteria. The gut microbiome is a fast-emerging area of research, but it remains a young field and there’s a lot still unexplored. For many young businesses, though, it’s in their interest to invest in this widely expanding sector.
The variability in peoples’ response to different diets has been, until now, largely attributed to genetics. This easily explains why some of us can eat significantly more than others without gaining weight. However, there is growing evidence to suggest that the 100 trillion organisms living in the human gut play a significant role, too. Some companies are now claiming it’s possible to use this research to help us diet more effectively, meaning the tantalising prospect of completely personalised-nutrition plans is edging ever closer.
Israeli startup DayTwo and the Silicon-Valley-backed Viome are making the most of this trend by offering microbiome-tailored diets. They claim they can help people normalise their blood-sugar levels by analysing the mix of bacteria that influence individual glucose responses. Customers send in a sample and brief medical history, and the companies send back a bespoke diet – via an app, of course.
Comprising more than 8,000 different types of bacteria, viruses and fungi, and affected by numerous lifestyle factors such as sleep, exercise and antibiotics, the microbiome varies hugely from person to person. So, surely, should their diets.
Content: courtesy of Flavour Feed