Source: Evening Standard
Marks and Spencer have been ridiculed by shoppers for selling slices of cauliflower and calling it ‘steak’.
The offending ‘cauliflower steak’ is being sold for twice the price of a regular cauliflower at the supermarket chain.
Each serving, sold as part of the M&S vegetarian range, is made up of two slices of cauliflower and a sachet of ‘lemon and herb drizzle’.
Regular cauliflowers are sold at M&S for £1, half the price of the sliced version.
Marks and Spencer has now stopped the sale of this item.
Rachel Clarke wrote on Twitter: “Marks and Spencer stores are selling sliced cauliflower as ‘Cauliflower Steak’ with lots of lovely plastic and charging £2 (normally £2.50).
“A cauliflower costs about 69p from a local veg shop.”
The foodie product faced backlash on Twitter.
One said: “People who buy this must have more money than sense! What a wasteful item. The amount of plastic and processing involved in this is ridiculous.
“Like you say, buy a cauliflower, wash it and cut (and use all of it).”
Another wrote: “What is going on? What a ridiculous product – and I bet it has a ‘use by’ date on instead of ‘best before’ because it has been ‘processed’ Oh my days.”
Others suggested that the use of packaging was excessive.
One said: “You have lost a customer @marksandspencer You can win me back by showing a values driven environmental packaging policy.”
Another added: “No need for this. Easy enough to buy a cauliflower without all the wrapping from a grocer and slice it. I despair.”
Others defended M&S, instead blaming lazy shoppers. It’s lazy people who can’t be a****!”
A spokeswoman for M&S said: “We have launched a ready-to-cook Cauliflower Steak with a herb dressing as part of our new Veggie range. This is for customers looking for a quick and convenient vegetarian meal option.
“The plastic tray protects the product and is widely recyclable. We continue to look at ways to optimise our food packaging and ensure it can be widely recycled.”
She added that M&S is not the only retailer to sell the product.
To sit down with industry experts and learn more about which food trends are expected to take over 2018, join our conference here.