Few brands are better equipped than Jim Jams to throw its weight behind National Obesity Awareness Week (8th-14th January)
During the Autumn of 2017 Jim Jams became the proud recipient of a Mumsnet accreditation for ‘healthy thinking’ whilst in November the UK’s healthier leaning spreads brand was identified as the single biggest mover within the UK’s Top 20 jams & Spreads (+802%).
Momentum is, of course, the name of the game which is why husband & wife team, Kellie & Kevin, were overjoyed last week when Sainsbury’s announced that sales of their 83% less sugar (than you know who!) had enjoyed increased sales over the last 6 months of 208%. If that wasn’t exciting enough, Booths have finalised that they’re taking Jim Jams healthy agenda North with an entire estate distribution launch, whilst Holland & Barrett have also significantly increased Jim Jam’s store footprint following stunning festive sales.
Kevin concludes, ‘As a business that began when we became aware of the startling sugar content quietly residing within the world’s leading hazelnut spread, we’re fully supportive of this charity’s fantastic agenda that encourages thousands of school children to be more physically active over January. In 2016 we were the first brand to embrace the Sugarwise charity logo on pack and this week we intend fully throwing our weight behind promoting National Obesity Awareness Week.’