Sodexo launches the UK’s first Brand Loyalty Index, looking at how loyal people really are towards brands and why. The research, conducted by Atomik, surveyed 7,000 consumers on hundreds of household name brands and identified the 5 most popular industries:
- Technology
- Household and personal care
- Food
- Drink
- Supermarkets
Tech companies Samsung and Apple come out on top, but Food is represented with Marmite, Heinz, and Kellog’s in the top 10.
| RANKING | BRAND |
| 1 | Samsung |
| 2 | Apple |
| 3 | Marmite |
| 4 | Dyson |
| 5 | Heinz |
| 6 | Sky TV |
| 7 | Oral B |
| 8 | Gillette |
| 9 | Kellogg’s |
| 10 | Netflix |
Chris Baldwin, Director of consumer Promotions and Loyalty, comments:
“The Brand Loyalty Index 2017 has offered new insight into how loyal consumers really are to the brands we come across every day. The range and choice of products now available is bigger than ever before, increasing the cost involved in attracting new customers, which is wasted if there is no focus on repeat purchasing. The Index proves that rewarding loyalty is being noticed by consumers and is an effective way to retain a customer base.
As well as being rewarded for loyalty, UK consumers also value brand heritage, quality of goods and consistency of quality.”
More on the top findings and a link to download the report itself are available at https://blog.sodexoengage.com/the-uks-first-brand-loyalty-index
