Can data and IoT solve food waste by tracking demand and consumption?
With recent figures showing that humans waste around 63 billion tonnes of food each year, the challenge has never been greater to ensure that this toll on the environmental and economic inefficiency is lowered.
Roger Haenni, CEO and co-founder of tech start-up Datum examined how a marriage between the internet-of-things (IoT) and data management can ultimately give food and beverage companies information on exactly how much they need to produce, thus cutting waste.
On the back of its recent partnership Ozmo Smart water bottles, Datum believes that voluntary data sharing will lead to ever-more accurate tracking of consumer habits, and these efficiencies can be passed back to the consumer as food and drink companies elimi18nate the costly and environmentally harmful effects of wasting food.
Datum is the decentralized marketplace for social and IoT data, using blockchain. Powered by Ethereum, BigchainDB and IPFS