One of the leading environmentalists among Hollywood’s leading men, Leonardo DiCaprio, has added his name to the list of backers for the beef-less, veggie burger maker, Beyond Meat.
“I am thrilled to officially welcome Leonardo DiCaprio to the Beyond Meat family,” said Ethan Brown, the chief executive of Beyond Meat, in a statement.
“His investment and role as an advocate reflects a shared vision that meat made directly from plants, like our Beyond Burger, has enormous benefits for human health, the climate, natural resources, and animal welfare.”
For his part, ole Leo waxed poetic and profound about his decision to join the meatless meat-substitute’s investor team.
“Livestock production is a major contributor to carbon emissions,” DiCaprio said in a statement. “Shifting from animal meat to the plant-based meats developed by Beyond Meat is one of the most powerful measures someone can take to reduce their impact on our climate.”