From raw food to alkaline, there’s certainly no shortage of extreme diets out there.
They’re all designed for one thing – quick and easy weight loss. Or at least that’s what they claim.
Promising A-lister results, it seems there are no limits to the willingness extreme dieters will go to in the quest to shed a pound or two.
While fad diets may spur short-term weight loss, ultimately they are difficult to follow, unrealistic and have ridiculous and unnatural rules.
And now leading wholefood nutritional drinks boss, Edward Taylor, has warned that fad diets are doing more damage than good, not only to your physical health, but also to your mental well being.
“All of the intense and seemingly innocent diets can have some serious ramifications on your health, both physically and mentally.”
“These ‘innocent wonder diets’ aren’t actually all that innocent. They set people up for a fall because they are unsustainable and end up making you feel like a failure which, over time, has a detrimental effect on your mental health,” Edward explained.
“Weight loss is not about a complete up-haul of your lifestyle, it is a combination of putting the correct nutrients into your body and exercise, neither of which have to be extreme.”
Purition today have launched a tongue-in-cheek ad campaign mocking fad diets in an effort to educate consumers to steer clear of the dangerous regimes.
“Having worked in this industry for half a decade, it is clear to see that people are becoming wiser and more aware to what they are putting in their bodies but there is still a long way to go.
“Fad diets are big business with dieters looking for a quick fix and results but they can increase the chance of allergy, nutrient deficiency, osteoporosis and increase immune problems, all of which are not the desired outcome of a diet program!
“Our message is keep it simple. Don’t change your lifestyle, just consider what you are putting in your body and make sure you are getting all the essential nutrients your body needs without cutting any food groups out.”
Purition is available to buy online at www.purition.co.uk, in store at Whole Foods Market stores or Planet Organic.