Trebor Softmints Peppermint Bottle 100g

Trebor adds pots more to its range with new format

September 8, 2017, 2:02 pm
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The UK’s number one mint brand[1], Trebor, is launching its popular Softmints in a pot format.

Available now, the new convenient 100g pots will come in both the peppermint and spearmint Softmint variants. With its larger format, the new pot has been created to allow consumers to easily enjoy the mints on-the-go, making it ideal for desktops at work, in a bag for the daily commute or in the car for long ijourneys.

The pot format is now worth £4.5m[2] in the mints category and growing at 230%[3] and the launch of these popular mints[4] in a convenient format aims to help retailers drive further mint sales.

Trebor Softmints Spearmint Bottle 100g
Trebor Softmints Spearmint Bottle 100g

Oliver Wilcox, brand manager on Trebor, comments: “Trebor Softmints pots will see the UK’s No.1 mint brand[5] enter into a format that is growing quickly in the market. Trebor Softmints are the number three and four best selling mint singles[6] so we know that consumers love the product and are confident that they will be trade up to the pot to enjoy them in more places and in more occasions.

“The pot format is in double digit growth[7] which offers a huge opportunity for both the category and retailers. Both variants are highly incremental to one another, with only 11% overlap between peppermint and spearmint[8], so retailers should stock up on both to ensure they can offer choice for their customers.

Peppermint, Spearmint, 100g, RRP[10]: £1.70

 

[1] Nielsen MAT value sales to w/e 20.05.17
[2] IRI Total Coverage Data value sales MAT to w/e 21.06.17
[3] IRI Total Coverage Data value sales MAT to w/e 21.06.17
[4] Nielsen MAT value sales to w/e 20.05.17
[5] Nielsen MAT value sales to w/e 20.05.17
[6] Nielsen MAT value sales to w/e 20.05.17
[7] IRI Total Coverage Data value sales MAT to w/e 21.06.17
[8] Kantar Worldpanel, Take Home data, one year continuous panel, 52 weeks to June 2017
[10] Prices are recommended only. Retailers are free to set their own prices.
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