Pip Organic, the healthy organic food and drink company, founded by parents Patrick and Karen O’Flaherty in London’s Borough Market are delighted to announce the exciting launch of two Pip Organic Ice Lolly multipacks into retail.
Challenging the traditionally artificial and refined sugar-filled Ice Lolly market, Pip Organic’s NEW Healthy Ice Lollies are made with just 100% Organic goodness & contain absolutely NO added sugar, sweeteners, flavourings, colourings, concentrates or anything else artificial whatsoever.
What’s more they are also Dairy, Nut & Gluten-free and all under 22 calories each! Making them the perfect natural treat for the soaring number of health conscious families to enjoy this summer!
The range includes two ice-lolly multipacks; Pip & Mix which is a selection of the sunniest organic fruity flavours (Berry, Tropical & Apple) and the Pip Organic Rainbow an innovative lolly that is colourfully crammed with organic fruit and a little bit of cheeky veg. Always on a mission to combine great taste with nutrition, during development of the Healthy Ice Lollies the company worked closely with the Pip Parent Panel to understand how to encourage children to celebrate fruit and veg, to nurture long-term healthy eating habits in a fun & engaging way.
Patrick O’Flaherty co-founder of Pip Organic comments: “As the UK’s leading kids Organic Drinks Brand, we are incredibly proud that Pip Organic is already trusted and loved by many piptastic parents and their families, who endeavour to provide their children with high quality and genuinely healthy options. As a parent to a young family myself I was aware of the utter lack of healthy products in the Ice Lolly market, so set about with the Pip Team developing naturally nutritious treats that parents can champion, and by combining top- taste with fantastic fun will also be a hit with kids!
Furthermore, the launch of our new frozen retail multipacks has also been driven by the tremendous consumer demand we have seen for our 105ml Fruity Ice Squeezers, which since launching last year have been selling very successfully, achieving impressive listings in leisure & well known QSRs. With an overwhelming number of parents getting in touch requesting our no nasties, free-from treats in a convenient retail format for their kids to enjoy at home!”
Pip Organic Pip & Mix Fruity Organic Lollies 6 x 40ml and Pip Organic Rainbow Fruity Organic Lollies with Cheeky Veg 6 x 40ml. Available on Ocado.com. RRP £3.29.