KNEAD by Paul Hollywood

Paul Hollywood and SSP join forces to open first bakery at London Euston station

September 15, 2017, 8:29 am
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SSP, a leading operator of food and beverage outlets in travel locations worldwide, has teamed up with renowned baker and star of Great British Bake Off Paul Hollywood to create a brand new coffee and bakery concept at London’s Euston station. KNEAD by Paul Hollywood will welcome its first customers at the end of September.

KNEAD croissant
KNEAD by Paul Hollywood croissant

The creation of KNEAD is an extension of Paul’s deep passion for baking. From his early beginnings working in his father’s bakery to his fame as a judge on one of the nation’s favourite television shows, Paul has loved and championed baking for as long as he can remember.

KNEAD will be a welcome addition to the food on the go scene in Euston. KNEAD will open every day for breakfast serving hand crafted barista coffee, Paul’s breakfast favourites such as the bacon butty “just like mum makes”, through to lunchtime where the menu focuses on great British classics such hearty handmade pies, mash and gravy, sausage rolls (sold by the inch), deli sandwiches, and it wouldn’t be Paul Hollywood without a selection delicious freshly baked pastries and cakes. The store has been designed with all occasions in mind and boasts indoor seating, mobile charging points and access to Euston station’s free wifi, perfect for customers on the go or for those with time to spare.

Adding to the atmosphere, customers will be able to watch their food being prepared and cooked live in the open plan kitchen, and will be able to choose exactly which freshly baked roll or piece of crispy bacon they’d like in their sandwich.

Speaking about KNEAD Paul Hollywood, said; “KNEAD has been a project I’ve been working on for some time, and I can’t wait for you to come and experience what we have created. We have worked really hard to give our customers something different, making sure we use the best possible ingredients and give customers the greatest service. Just wait until you taste the difference in my bacon butties and sausage rolls!”

KNEAD banana bread
KNEAD by Paul Hollywood banana bread

Simon Smith, CEO of SSP UK said: “We are delighted to be working with one of the country’s most celebrated and recognised bakers to bring a concept that’s new and exciting to the people who travel through or live and work in and around Euston.”

Hamish Kiernan, Commercial Director of Retail at Network Rail Property, said: “The fact that Paul Hollywood has chosen Euston station as the site of the very first KNEAD is an indication of our stations’ excellent reputation.

“Network Rail stations have already established themselves as destinations in their own right and our retail offer means more people are coming to our stations to shop, meet and eat.  KNEAD makes an exciting addition to Euston that we hope our customers and passengers will enjoy.”

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