For a limited time only* Onken is launching personalised yogurts with experimental food designers, The Robin Collective. The public can visit the virtual Onken YouGurt factory and bring their weird and wonderful yogurt combinations to life by choosing three ingredients to create their very own flavour.
For the first time, new experimental ingredients are available such as pumpkin, chilli and strawberry or pineapple, carrot and rhubarb and even mint, mango and agave syrup… the (220 flavour combinations) list goes on.
The 12 ingredients the public can choose three from, are:
- Pumpkin
- Cherry
- Pineapple
- Strawberry
- Coconut
- Rhubarb
- Peach
- Chilli
- Mint
- Carrot
- Agave Syrup
- Mango
Consumers can visit the virtual Onken YouGurt factory online throughout September at www.onkenyougurt.co.uk. Here YouGurt will be seen being made by the factory – smashing up coconuts, catapulting cherries, and slam dunking juicy mangoes before mixing the individual’s three chosen flavours in one big pot.
Julie Plant, Managing Director at Emmi UK, said: “This campaign is new and playful and really brings out the characteristics that make Onken famous – creamy, bold flavoured, delicious yogurt. We can’t wait to see the public’s exciting fruity combinations throughout September!”
On working with Onken, Robin Fegen, Director at the Robin Collective said: “We started with dozens of ingredients, from the most popular to the weirdest and wonderful. It was a true labour of love to mix every combination under the sun while ensuring each tasted deliciously Onken – creamy, bold and fruity – as we whittled it down to the final 12 ingredients we have today. We’ve done a huge amount of experimenting; both scientific and simple taste testing, to ensure every single combination tastes great.”
Onken YouGurt will be live from Friday 1st September until Saturday 30th September with 50 personalised pots to be won every day. For those who win, they’ll receive a pot of their very own handmade creamy yogurt delivered directly to their doorstep.
The public can try to get their very own personalised YouGurt creation at: www.OnkenYouGurt.co.uk.
*Limited Time Only: 50 available to win per day online from 1st September – 30th September 2017.
