We have just a few places left available at our event in London next Tuesday, FreeFrom for the Future. As ever it is Chaired By Michelle Berriedale-Johnson founder of the FreeFrom Food Awards and the massive FoodsMatter allergy site, who has been at the heart of the FreeFrom revolution for the last 2- years.
In the morning we will be focusing on The Millennials and Gen Z: what are their drivers to eat FreeFrom? And in the afternoon we will focus on the export opportunities to the wider FreeFrom world. We have some brilliant case studies which will show you how exporting really does pay.
Today FreeFrom is now no longer Niche – it is mainstream. But there are still plenty of brilliant small players who are driving this category every upwards. Just have a look at any retailer from Asda to Aldi: their FreeFrom fixtures get ever larger and are now spilling out into the main aisles.