HIPPEAS, the organic chickpea puff brand, announced the launch of a new flavour – Salt & Vinegar Vibes. The new variant, which is a healthier twist on a cult classic, has already secured strong supermarket support with listings confirmed in Asda (475 stores), Ocado, Waitrose (156 stores), Planet Organic and a range of independents launching in early September.
The brand describes the new flavour in true HIPPEAS style: “Salt brings the zing, vinegar brings the tang, put them both together and you’ve got the puff ying & yang” as they continue their mission to spread the #PeasandLove.
A lighter alternative to crisps, HIPPEAS bring a premium but affordable, better-for-you proposition to the snacking category. Salt & Vinegar Vibes brings the HIPPEAS fold up to five delicious flavours, with the range also including Cheese & Love, In Herbs We trust, Far Out Fajita and Sweet & Smokin’.
HIPPEAS are organic, vegan, gluten-free, packed with protein and fibre and have 91 or less calories a pack.
Craig Hughes, Managing Director of HIPPEAS, UK & Europe, says, “We believe the launch of Salt & Vinegar Vibes will help us continue our rapid growth in the UK and are thrilled to have secured some strong listings already for this new flavour, a HIPPEAS spin on a classic.”
The new launch follows a recent packaging re-fresh designed to give the products more shelf standout. The brand, which has experienced exponential growth since it came to the UK market in 2016 also announced investment from Leonardo DiCaprio in May of this year.
HIPPEAS organic chickpea puff Salt & Vinegar Vibes, RRP: 22g single serve, £0.99 and 78g sharing bag, £1.99.