Leading Dutch distiller, Dutch Spirits, plans to take full advantage of the current global Bourbon Boom by unveiling a new packaging for its Old Samuel range as it looks to increase the brand’s global availability.
Old Samuel is sporting a new, sleek, black packaging for its Bourbon Reserve and four liqueurs: Honey, Cherry, Cinnamon and Almond flavours. The new, eye- catching packaging reflects the liquid’s quality. It will also enable the award winning bourbon to stand out on shelves while confidently competing with other brands of the category. Each label of the range is colour-coded to create cohesion but also distinction between the various styles.
The move is also accompanied by a 40% production increase YOY, as the brand, which is currently available in the UK.
Andy Mallows, Dutch Spirits’ MD comments: “Bourbon is having its moment and it is a good opportunity for us to increase the reach of our Old Samuel brand. It has been doing extremely well in the UK and we are keen to introduce it to other markets worldwide. The liquid is award- winning and the brand packaging had to evolve to reflect its quality. We are now confident that it will appeal to bourbon-lovers worldwide”.
The new Old Samuel packaging is being rolled-out globally from September onwards.