Divine works closely with Fairtrade farmers and partners from around the world to find the best of the best ingredients. For example, all Divine cocoa is grown by family farmers in Ghana who co-own the company, the Fairtrade sugar is grown by Kasinthula, a Malawian co-operative, and the Fairtrade vanilla from farmers in Madagascar.
New Divine Chocolate Black Cherries, Brazil Nuts & Caramelised Almonds gift bags, launching this Christmas, introduce exciting and luxurious new Fairtrade flavours to the Divine range.
The Fairtrade caramelised almonds and juicy black cherries wrapped in deliciously rich dark chocolate are grown on trees irrigated by meltwater from the Himalayas and harvested by the Mountain Fruits co-operative.
The Fairtrade crunchy Brazil nuts in both rich dark and smooth milk chocolate are grown by farmers from Association AIRA by the Amazon River in Bolivia, South America.
Divine has also recently launched a new Divine Cappuccino Chocolate Bar which combines creamy white and milk chocolate with an intense hit of Fairtrade coffee grown by farmers in Machu Picchu in Peru.
To bring these fabulous Fairtrade flavours from farmers to chocolate lovers, Divine has worked with fellow Fairtrade companies Tropical Wholefoods (almonds and black cherries), Liberation Nuts (Brazil nuts) and Cafédirect (coffee), demonstrating the power of chocolate to delight, engage and bring people together.
Divine is the only Fairtrade chocolate company that is also owned by cocoa farmers. Each bar is made using cocoa from Ghana, where it is grown with pride by Kuapa Kokoo, a co-operative of 85,000 smallholder farmers who own 44% of the Divine company.
The Divine story began back in 1997, when the Kuapa Kokoo cocoa farmers’ cooperative voted at their AGM to set up a chocolate company in order to access the valuable chocolate market, and a year later the first Divine bar was launched in the UK. Set up with the support of Twin Trading, Body Shop, Christian Aid and Comic Relief, the company was established with the aim ‘to improve the livelihood of smallholder cocoa producers in West Africa by establishing their own dynamic branded proposition in the UK chocolate market, thus putting them higher up the value chain’.
This mission continues to drive the company’s development – and to this end Divine has successfully both grown sales (turnover is over £12m and growing), and been at the forefront of raising consumer, business and government awareness about the need for fairer trade.