Choconchoc platter

Choc on choc targets gift market with expanded partnership in John Lewis and Waitrose stores nationwide

September 26, 2017, 10:40 am
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Bath-based luxury chocolatier Choc on Choc  has secured a major listing in John Lewis and Waitrose stores nationwide with their innovative handmade chocolate collection, now available all year round from both retailers.

With a diverse collection playing homage to Britain’s much loved food, drink and pasttimes, Choc on Choc’s creatively designed gifting range includes Chocolate Cheeseboards, Retro Chocolate Ice Lollies, a Campervan Chocolate Bar and a Chocolate Fish & Chip set.

The new listings in John Lewis and Waitrose, effective from September 2017, will grow Choc on Choc’s position as a national chocolatier, providing delicious, handmade and designed gifts for UK consumers throughout the year.

Through this significant development, Choc on Choc is securing an increased share of the £3.4 billion confectionery category[1] and meeting increased consumer demand for unique and delicious handmade Belgian chocolate creations, tapping into all year-around demand for edible gifts.

Choconchoc fish&chips
Choconchoc fish&chips

In addition to the all year-round ranges at both retailers, Choc on Choc will expand their Waitrose listing with its innovative Christmas collection, available over the festive period for shoppers looking for something unique. The collection includes five SKUs: their famous Chocolate Brussels Sprouts and Chocolate Gin & Tonic Stash and three chocolate box sets, the Chocolate Reindeers and Penguins, Chocolate Bicycles and Chocolate Shoes and Handbags.

Choc on Choc’s inimitable innovations are created in pure white and smooth milk Belgian chocolate using the brand’s patented chocolate layering technique invented by its founders – Flo Broughton and her father Kerr Dunlop. This method decadently layers chocolate on top of chocolate to create the most innovative and beautiful designs imaginable.

Choconchoc ice
Choconchoc ice

Flo Broughton, co-founder of Choc on Choc says: “The John Lewis Partnership is the perfect partner for Choc on Choc and through this new expansion we can reach more consumers than ever before. Brits are increasingly demanding unique and delicious chocolate creations all year round – and our innovative collection a are a favourite for people wanting to enjoy something unique.

“We are a nation of food lovers and we have found that people want confectionery that not only tastes fantastic but looks beautiful too and provides a fun talking point, not only ideal for key seasonal gifting occasions, but throughout the year.”

Choconchoc platter
Choconchoc platter

Choc on Choc creates every single chocolate by hand at the infamous ‘Chocolate House’ in Rode, a small village near Bath in England.

The new listings will include the following products, all available from stores across the UK and online via the Choc on Choc website with nationwide delivery.

 

[1] The Grocer Magazine Confectionery Category Report 2016: https://www.thegrocer.co.uk/reports/category-reports/confectionery-category-report-2016/543912.article
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