Delifrance Fig Walnut Bloomer

Celebrate in style with Délifrance’s new Christmas range

September 14, 2017, 10:38 am

Délifrance has launched a new Christmas range that combines decades of baking experience with leading seasonal market-insights. The range is comprised of four products; a Panettone Swirl, a Chocolate & Orange Swirl, a Fig & Walnut Bloomer and a Festive Fruit & Spice Boule – each designed to appeal to the nine out of ten adults expected to buy food specifically for Christmas[i] this year.

Delifrance Fig Walnut Bloomer
Delifrance Fig Walnut Bloomer

Stéphanie Brillouet, Délifrance Marketing Director said: “Christmas sees consumers buying on impulse and looking for products that both look and taste festive. The Délifrance Christmas range catches the eye and has the taste to match, thanks to our age-old French know-how, gastronomic heritage and passion for inspired baking.”

Tradition meets style: Panettone Swirl and Chocolate & Orange Swirl

Originally from Milan, the panettone has become a much-loved sweet treat worldwide. The Délifrance Panettone Swirl brings all the style and flavour of a classic panettone to an attractive, easy-to-enjoy new format. The Chocolate & Orange Swirl has a similar style, but offers a different festive flavour.

With 48% of adults expected to buy sweet baked goods over Christmas[ii], and Chocolate & Orange being the most popular flavour combination across all festive food categories in 2016[iii], both Swirls are a perfect offer this Christmas.

Full of flavour and texture, these sweet treats have been designed to catch the eye and be easy to decorate with icing sugar – a perfect addition to stand out over the festive season. The Panettone Swirl is full of candied orange and sultanas, while the Chocolate & Orange Swirl features orange flavoured crème pâtissière and chocolate chips.

Delifrance Panettone Swirl
Delifrance Panettone Swirl

The season in every slice: Fig & Walnut Bloomer and Festive Fruit & Spice Boule bread

Nearly one third of consumers (32%)[iv] buy seasonal bread during Christmas, so Délifrance has introduced festive flavours to two loaves.

The Fig & Walnut Bloomer offers a simple taste of the season, while the Festive Fruit & Spice Boule provides a sweeter alternative to a regular loaf. The Boule is full of seasonal spices and delicious sultanas, currants and diced apricots, making every slice as festive as the last.

Delifrance Festive Fruit Spice Boule
Delifrance Festive Fruit Spice Boule

The loaves may be rustic in appearance, but the flavour profile and seasonal spin are perfect for modern tastes. Both loaves are delicious on their own, or with cheese and smoked salmon; two other festive favourites.

The entire Délifrance Christmas range is available from a variety of wholesalers this September.


[1] Mintel – Attitudes to Seasonal Celebrations Foods – UK – September 2015
[2] Mintel – Attitudes to Seasonal Celebrations Foods – UK – September 2015
[3] TheFoodPeople – Dec 2016
[4] Mintel – Attitudes to Seasonal Celebrations Foods – UK – September 2015



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