Cake Angels logo

Cake decoration expert sprinkles magic across the baking industry in complete brand revamp

September 11, 2017, 2:05 pm

Home-baking has been hotting up in recent years, with the increased popularity of shows such as The Great British Bake Off, Extreme Cake Making and Cake Boss – and Cake Angels has not only been quick off the mark with innovation, but has also taken this opportunity to update the brand with an all-new sassy and modern look.

With a new and enhanced hot pink logo, bright and versatile new product ranges, and a plethora of delicious decorating NPD in the pipeline, Cake Angels is ready to blaze a new trail in home baking – enabling anyone to create their “ta-daaah!” moment every single time.

Everyone wants a slice of the pie; foodies are keen to showcase their baking and decorating prowess, particularly across social media. The “insta-generation” are leading the way with experiential and brightly coloured bakes, placing huge importance on the number of “likes” their photos receive to determine their quality. Cake Angels understands the need for visually perfect bakes, and has tapped into this colourful, innovative and social trend, launching glossy new branding and capturing the attention of young and bubbly influencers to help them revamp their image.

Cake Angels rainbow
Cake Angels rainbow sprinkles

From pastel pink unicorns and baby blue mermaid-inspired creations such as macaroons and mirror glazes, to decadent drip cakes covered in a plethora of chocolate shards, wafers, mini marshmallows and jelly beans – it seems baking is all about keeping up appearances, ensuring each creation looks as delicious as possible.

Cake Angels aims to be the answer for every baker looking to try out the next big trend; – taking inspiration from the world around us, whether it’s seasonal frosting for design, flavour enrichments, or simply adding a personal twist to the ‘classic’ cake. Cake Angels’ new line of products will introduce a range of creative and fun products specifically designed to drive excitement and innovation into the home-baking industry.

The brand’s products aim to inspire a whole new demographic who are keen to create something new and different, by honing their skills in piping, decorating and icing their cakes, driving the insta-generation of aspiring new bakers to the home-baking aisle.

Cake angels trick or treat
Cake Angels trick or treat

Cake Angels is also creating inspiring visual content across social media channels to showcase the fantastic new products in innovative and inspiring ways. Their videos have already been featured on and shared by the likes of Glamour, Diply and OK! Magazine, creating a huge buzz around their quick and clever videos. This highlights the UK media’s desire for high-quality and mouth-watering social content, which captures their audience and boosts engagement.


Emma Tomkins, Marketing Manager at Cake Angels, commented: “We’re excited to be bringing a bold, cool and modern new brand, with fresh, trend-led ideas to the home baking market. We can’t wait to showcase our gorgeous new products to our customers, and inspire new consumers to challenge themselves to create innovative and beautiful bakes!”

Cake Angels has launched a brand new online shop, where the hottest products will launch first, available to pre-order before hitting the shelves in major retailers.



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