Baxters Hearty Full Range

Baxters shines light on goodness with new super good range

September 19, 2017, 11:23 am

Baxters Food Group has unveiled its latest innovation in soup, further strengthening its commitment to flavours and the best tasting ingredients, whilst also adopting a more prominent focus on goodness and wellbeing, in response to evolving consumer lifestyles.

The latest range innovation from Baxters is Super Good, six soups each providing the perfect balance of delicious flavours and ‘great for you’ ingredients. The selection of proven health-boosting ingredients results in an inspiring and innovative range of soups proving that consumers can eat well and feel great.

Baxters Super Good Full Range
Baxters Super Good Full Range

The Super Good philosophy reflects increasing evidence and understanding of the benefits of these ‘super’ ingredients. From the anti-inflammatory values of ginger and turmeric to the high fibre content of super greens, the vitamin D and B delivered in oily fish and the high protein provided from chicken, this is a range packed full of goodness.

The six soups are: – Tomato, Orange and Ginger; Chicken Broccoli and Rice, Chicken Noodle; Fiery Fish Bisque; Pea, Broccoli and Basil Pesto and Root Vegetable and Turmeric. The presentation of the Super Good range represents a fresh and light style, reflective of the soups themselves.

Alongside the launch of Super Good, the existing Hearty range has been revitalised to give greater shelf appeal along with improved clarity of its health benefits and goodness credentials. Hearty is designed to help consumers eat more protein with great tasting, energy-boosting ingredients providing up to 20% energy from protein in just one can.

As well as boosting the protein in the existing range, three new variants have been created which are; Carrot, Ginger and Quinoa, Moroccan Chicken Harira and Spicy Green Lentil Dhal.

Commenting on the latest developments, Cara Chambers, Marketing Director at Baxters, said, “The introduction of Super Good is in recognition of changing consumer demands, attitudes and tastes. With a focus on the importance of a healthy lifestyle, this soup range is built around key ingredients which are promoted as having significant health benefits. We have always been committed to goodness in our soups and this range goes a step further putting it at the very heart of the range.

Baxters Hearty Full Range
Baxters Hearty Full Range

“Our Hearty soups provide consumers with a wholesome alternative which deliver on big flavours, but also provide a protein boost, as well as contributing to a minimum of 2 of their 5 a day. By sharpening up this message, we have ensured a clearer communication to the consumer via the labelling.

“Both these ranges reflect considerable product development and packaging enhancements that we have undertaken this year alone. Both these additions complement our existing popular portfolio whilst giving customers something new, contemporary and relevant to other consumers.”

RRP for both ranges is £1.49 for 400g.


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