Nakd Banana Bread

Add morning sunshine to the breakfast

September 29, 2017, 10:18 am

Natural Balance Foods is offering retailers the chance to grab a bigger share of morning sales with the revamped Nākd Breakfast Bars range – just fruit, oat and nuts ‘smooshed’ together, designed to appeal to consumers looking for healthier, tasty options to eat on-the-go.

Nakd Berry Bliss
Nakd Berry Bliss

The great tasting new recipes for each of the four breakfast inspired flavours: Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist has seen the introduction of gluten free oats and, like all Nākd bars, are made with 100% natural ingredients and no added sugar. Even better, the range has less than 100 calories per bar and count as one of 5 a day.

Nākd Breakfast bars will particularly appeal to busy consumers who are increasingly shunning breakfast cereal in favour of healthier, yet still convenient options. In fact, research shows that UK shoppers bought 20 million fewer packs of ready-to-eat breakfast cereal in the past year[1] in favour of on-the-go options.

Nakd Oaties group
Nakd Oaties group

Marina Love, Marketing Director for Natural Balance Foods says: “There are 21 billion breakfast occasions a year, but habits are changing. One in 10 are now eaten on-the-go[2] with consumers aged between 24 and 44 over-indexing in on-the-go breakfast occasions and they’re looking for new, healthier breakfast solutions that are convenient and delicious.

Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”

Nākd is the third biggest selling brand in the Cereal Bar category – worth c.£39m and growing at 12%[3].

Nakd Cocoa Twist
Nakd Cocoa Twist

The New Nākd Breakfast Bars are in stores from end of September 2017 across all channels. The 30g bars come in singles with an RRP of 75p and 4 x 30g packs with an RRP of £2.49


[1] Kantar Worldpanel 52 w/e April 23, 2017
[2] Kantar Data March 2016
[3] IRI InfoScan Retail data to w/e 20.05.17

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