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Saucy fish frozen gets amazonfresh listing

August 1, 2017, 8:30 am

The Saucy Fish Co. have secured another listing for their new frozen range in the UK, following the success of a nationwide Sainsbury’s launch in February.

Grocery delivery service AmazonFresh will sell The Saucy Fish Co.’s range of five frozen fish products from now. Available products include Salmon with Chilli, Lime & Ginger Dressing, Sea Bass with Salsa Verde, Smoked Haddock with Vintage Cheddar & Chive Sauce and two fishcake varieties.

The Saucy Fish Co. frozen range joins the brand’s existing chilled range, and sits alongside some of the UK’s leading household names, available for same day delivery to Amazon Fresh customers. AmazonFresh, which launched last summer, have recently added 42 new postcodes to their expanding delivery catchment area, meaning their service is now available in 302 postcodes across London and the South East.

Since launching into Sainsbury’s stores nationwide in February, 80%* of The Saucy Fish Co.’s spend has been incremental to Sainsbury’s Frozen Fish category as a whole, with the brand successfully introducing a younger, more affluent customer to frozen fish through their targeted ‘Frozen Just Got Cooler’ campaign.

The Saucy Fish Co. Sales and Marketing Director, Amanda Webb, comments: “We’re delighted to have secured a frozen listing with AmazonFresh; their quick and convenient online service is ideal for Saucy’s new generation of frozen shoppers.

The Saucy Fish Co Chilli Lime
The Saucy Fish Co Chilli Lime

“This is an exciting time for both businesses and we look forward to working closely with AmazonFresh to promote and deliver our exciting new frozen range to London and beyond”

As an extension of Saucy’s ‘Frozen Just Got Cooler’ campaign, which reached in excess of 55 million consumers, the Grimsby-based CoolBrand have recently teamed up with leading YouTube influencer, Katie Pix, to bring viewers the ultimate guide to hosting a summer garden party. The summer campaign features Saucy’s frozen products and is currently being pushed out across social channels, eCRM, YouTube pre-roll and through PR and display activity.



* Kantar Worldpanel, 12we 23 April 2017



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