Punk'd oaty bars

Rebel against junk with Organix Punk’d – new in Asda Stores

August 15, 2017, 2:13 pm
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Organix is growing up to meet the needs of older kids with their new Punk’d range of cereal bars. Although made by Organix, the UK’s favourite baby finger food and toddler snack brand, consumers won’t find Punk’d on the shelves with the baby food but in the cereal aisle in the local Asda.

Punk’d is the snack food with attitude that rebels against junk – with real ingredients, great taste and absolutely nothing else! Their oaty bars are soft baked, packed with real fruit and wholegrain oats, and portion sized for kids.

They are available in two tasty flavours – Cocoa & Orange Crash and Strawberry & Vanilla Smash.

Punk'd oaty bars Strawberry& vanilla
Punk’d oaty bars Strawberry& vanilla

Kids will love the bold, bright Punk’d packs, cool for kids and definitely not for babies! While parents will love that they come with the Organix No Junk Promise, contain fewer ingredients than many other children’s snacks, and have no hidden cheap ingredients, flavourings or colourings – “natural” or otherwise – no artificial sweeteners and no added salt.

The Organix team have created Punk’d in response to research that shows parents are struggling to find good snacks for children as they grow up and are being forced to make a choice, to enforce health or save the battle on snacks. When asked about the challenges they face when it comes to kids snacking, parents said:

4 kids’ snack challenges[1]

Punk'd oaty bars

 

  1. Growing up: The older they get, the less control parents have on what they eat (63%)
  2. Do the right thing: Want to make good choices about their children’s food (73%)
  3. Peer pressure: Children want what other children have (75%)
  4. Pester power: Caving in and buying snacks their child wants (65%)

Each box of Punk’d oaty bars contains six individually wrapped Punk’d bars for kids (23g each), with an RRP of £2. They are available at selected Asda stores, and online at www.ocado.com.

[1] Sources: Organix Kids’ Snacking Survey Opinium Research June 2016; Organix Taste survey Mum Panel December 2015
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