Four time international winemaker of the year, McGuigan Wines, is rolling out a series of summer marketing activities – rocking up at two London foodie festivals, offering consumers the chance to win the Ultimate Australian Adventure, and launching an advertising campaign on the London Underground.
The brand will be the sole wine sponsor at two summer foodie events. The first is Meatopia – a lively festival held at Tobacco Docks, where the main focus is on great quality meat, cooked over ethically-sourced wood and charcoal to the soundtrack of a host of popular DJs. The other is On Blackheath, a trendy South East London festival that brings together music, arts, food and of course, wine. Setting up an Airstream bar at both sites, McGuigan will be taking visitors on an exciting wine and food journey, whilst showcasing a selection of favourite wines from its varied portfolio. These include the renowned Black Label range, the award winning Shortlist range, the super-premium iconic wine The Philosophy and the McGuigan Torode Pinot Noir Rosé – the second collaboration between Chief Winemaker Neil McGuigan and TV Presenter & chef John Torode.
At both festivals, McGuigan staff will be on hand to recommend which wines to pair with the flavoursome dishes on offer. On the Saturday at Meatopia, John Torode will be set up beside the McGuigan Airstream at the Tobacco Docks and cooking a delicious Asian style lamb dish, for visitors to taste alongside the range of wines – embodying one of McGuigan’s core values of enjoying wine with food.
There will also be the chance for a few lucky winners to get their hands on two free pairs of Meatopia tickets and two free pairs of On Blackheath tickets, which can be won through a competition being activated on the brand’s Facebook page during August.
McGuigan has teamed up with holiday specialist Austravel to roll out a consumer competition across the UK, for a chance to win the ultimate 15-day Australian Sydney & Reef adventure, as well as a secondary prize to win a year’s supply of McGuigan wine.
Open from August until the end of November, consumers can enter by buying any bottle McGuigan Wine and simply entering online.
From September 25th – October 22nd, McGuigan will be running an exciting advertising campaign throughout London Underground tube stations.
Following on from last year’s TV adverts which encouraged viewers to ‘Bring a McGuigan’ to any occasion, the campaign posters show three enthusiastic wine lovers reacting in delight to a glass of McGuigan’s renowned Black Label range – engaging commuters via fun and relatable messaging.