Premium snack brand Manomasa is demonstrating its innovation credentials with the launch of the UK’s first ever avocado oil cooked tortilla chip. Its new, limited edition flavour Feta & Pomegranate Vinaigrette is available from now until November in Ocado, Whole Foods and independent retailers nationwide (160g, RRP £2).
The launch is being supported with targeted consumer sampling in London parks throughout August via a specially branded Manomasa trike, plus an online competition and social media activity.
The new ‘Latin-spirited’ Manomasa Feta & Pomegranate Vinaigrette flavour launched in time for summer is designed to appeal to premium snack shoppers who are looking for interesting new flavours with a ‘better for you’ element. A natural superfood, avocado oil is rich in Omega 3 which is essential for heart health. All Manomasa varieties are certified gluten free and are suitable for vegetarians.
“Manomasa’s mission is to create seriously scoopable premium snack solutions with unique flavour combinations made using real ingredients that 100% deliver on taste,” comments Manomasa director Charlotte Simpson.
“Our innovative, new limited edition Feta & Pomegranate Vinaigrette kicks a mighty punch in terms of taste, at the same time as offering shoppers in the snack aisle an extra reason to purchase, thanks to it being the first tortilla chip to be cooked in avocado oil.
“Exciting innovation is at the heart of our business and launching new flavours which incorporate latest trend natural ingredients will enable us to take ownership of premium tortillas as well as capturing a bigger share of the UK’s premium snacking category.”
Pure Latin passion goes into creating every variety within the Manomasa range. The chips are all unique in flavour, texture and shape, and every ingredient is chosen with the utmost care and attention to ensure Manomasa continues to deliver innovative and adventurously flavoured varieties to meet consumer demand.