Launched in March to meet the growing demand for great tasting alcohol-free lagers, Heineken 0.0 sponsored the first-ever Mindful Drinking Festival this month.
Heineken further raised awareness of its zero-alcohol variant by welcoming hundreds of consumers interested in non-alcoholic alternatives to beers and wines. Heineken’s Master Brewer, Willem van Waesberghe, was on hand to explain more about the dedicated brewing process which is used to create Heineken 0.0’s premium flavour.
The Master Brewer commented:
“We were delighted to welcome so many fans and teach them more about Heineken 0.0. This new beer gives consumers choice for a variety of drinking occasions. It also contributes to the growing trend around the importance of responsible alcohol consumption and living a balanced, healthy lifestyle”.