Fides Payne JO Punchy Jerk Rice

Fiddes Payne launches brand new products alongside unveiling of Jamie Oliver’s new book

August 31, 2017, 11:31 am

With the impending launch of Jamie Oliver’s latest recipe book, Fiddes Payne is keen to highlight a tasty and easy-to-prepare collection of products that can be seen in the book, alongside appetising new launches within the chef’s range.

‘5 Ingredients: Quick & Easy Food’ will feature meals consumers can create using just five simple ingredients, showcasing a selection of the Naked Chef’s products, some of which have been created in conjunction with leading manufacturer Fiddes Payne.

Fiddes Payne is launching two delicious new flavours to the Jamie Oliver Pulses and Grains range, including Punchy Jerk Rice and Smoky Veggie Chilli. These healthy side dish alternatives can be used in a variety of ways to create tasty and filling meals, as Jamie Oliver explains in his brand new recipe book.

The new lines will add to the already 8-strong collection of products, all of which deliver on both taste and nutrition, with an RSP of £2.29.

Fides Payne JO Punchy Jerk Rice
Fiddes Payne with Jamie Oliver Punchy Jerk Rice

The launch of ‘5 Ingredients: Quick & Easy Food’ will be supported with a national on-pack promotion across almost 1 million packs. Shoppers will have the chance to win over 1,000 money-can’t-buy fantastic prizes, including a once-in-a-lifetime opportunity to develop their cooking skills in a one-to-one lesson with Jamie Oliver himself. Other prizes include a huge selection of Jamie Oliver store cupboard essentials, as featured in the book, a selection of high-quality pans from Tefal, a range of Jamie’s recipe books from Penguin, meal vouchers from Jamie’s Italian and much more. Prizes will be redeemable via a unique code on-pack, which customers will be invited to enter once purchased online at:

Fiddes Payne has worked with Jamie Oliver for over 8 years, developing a numerous range of meal accompaniments from store cupboard essentials such as seasonings, to a range of healthy, ready-to-eat and nutritious side dishes which take only minutes to heat up in the microwave.

Caroline Hughes, Head of Innovation and Marketing at Fiddes Payne, said: “Working with Jamie Oliver has been both exciting and inspiring since the word go. We are excited to be running this fantastic on-pack promotion across our Pulses and Grains range to support Jamie’s book launch, giving shoppers the chance to win an amazing range of prizes.

Fiddes Payne with Jamie Oliver Smoky Veggie Chilli
Fiddes Payne with Jamie Oliver Smoky Veggie Chilli

“Our Jamie Oliver ranges are understandably hugely popular and we are thrilled that Jamie has chosen to include these in his brand new recipe book. We firmly believe that meals should not have to sacrifice any nutritional value in exchange for taste, which is why the Spelt and Lentil pouches in the Quick & Easy recipe book have been developed to ensure they deliver on nutrition, without hurting our consumers’ pockets or waistlines!”

The promotional coded packs will be available in Sainsburys, Waitrose, Tesco, Morrisons and Co-op stores from 1st Sept 2017 – 31st Nov 2017, subject to availability.

Prizes include:
50 Jamie Oliver Tefal Pans
40 ‘5 Ingredients – Quick & Easy Food’ books from Penguin
Jamie’s Essential equipment including measuring spoons, seasoning shakers, bakeware, and pizza slicers from Merison and DKB
150 £10 sets of vouchers for Jamie’s Italian
500 sets of 5 Ingredient Essentials from Fiddes Payne
Oils and vinegars from Viva Foods Ltd



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