Following the return of the legendary Pink Panther Wafer last month, Asvina (UK) is delighted to announce its first extension to the range with the launch of Pink Panther ice cream cones.
Launching in selected stores from July, this new line builds on the success and legacy of the famous wafers, and brings more Pink Panther fun just in time for summer.
These scrumptious pink, moulded cones emblazoned with the globally recognisable and much-loved character, are available in a character box containing 21 cones and a 20g sachet of pink sprinkles to garnish consumers’ ice cream masterpiece.
This new brand adventure is eagerly anticipated following the public’s response to the re-introduction of the wafers, which achieved national press coverage in June.
Asvina’s Priavadan Varsani: “Pink Panther cones build on the popularity and heritage of the character and consumer interest in Pink Panther food products. They are fun and colourful and, with no artificial colours or flavours, they bring new excitement to fun-seeking children who love ice cream!”
With new website, and a PR and digital advertising campaign supporting the launch, retailers can expect interest to rise in the new cones. “Our wafers sell 6m units annually so consumer appetite for this character is proven. We fully anticipate the cones to replicate this success and look forward to exciting retailers and consumers with more Pink Panther products in the pipeline,” says Mr. Varsani.
Price: RRP £1.00