For the fourth year running, Pink Lady will be supporting LGBTI Pride events in partnership with Gay Star News. Pink Lady will be supplying apples to 10,000 people attending this year’s Pride celebrations in London and Manchester.
To mark its support for Pride, the leading fresh produce brand has created a limited-edition rainbow flag sticker, which will appear on all apples given away in Gay Star News’ Pride bags.
The support of Pride events by the brand this summer follows involvement in Gay Star News’ Digital Pride earlier this year, which saw Pink Lady host a beach disco on London’s South Bank.
Chief Marketing Officer at Coregeo, Michelle Toft commented: “Pink Lady is delighted to have developed such a strong partnership with Gay Star News over the past four years. We’re so thrilled to be involved in Pride for another year, and the rainbow sticker is the perfect way to cement our position as an inclusive brand.”
Tris Reid-Smith, editor and director of Gay Star News said: “It’s great to have Pink Lady’s support for another year – the apples in our Pride bags always go down a storm. The special-edition rainbow sticker is a great addition; there are still only a select few brands who proudly show their support of the LGBTI community and Pink Lady are certainly at the forefront.”
London Pride takes place on 8th July, and Manchester Pride takes place on 26th August.