Halewood Wines & Spirits has bolstered its popular wine brand One World, by adding two new single serve SKUs.
Responding to rising public demand for the convenience of ‘one glass’ mini bottles, two further One World varieties – Olives Hills Pinot Grigio and Pinot Grigio Blush – are now available in 187ml size.
This means the entire One World range is in full bottle 75cl size as well as ‘mini’ 187ml size.
Major supermarkets Tesco, Sainsbury’s and Marks & Spencer have all reported strong rises in the sales of mini bottles, particularly among younger wine drinkers.
Launched as a one stop shop of classic wine regions and varieties, One World comprises the Orchid Boulevard from California, Ocean Point from Australia and Olives Hills from Italy.
Andrew Turner, Director of Wines at Halewood Wines & Spirits, comments: “It is important that the One World Range is available in both sizes to reflect the changing ways that people are buying and drinking wine.
“When buying a bottle of wine, the temptation is often there to finish the bottle. With people more conscious than ever of their health and putting more thought into their consumption of alcohol, single serve formats provide an easy way to enjoy a glass of wine, while keeping an eye on units.
“We have seen single serve formats go from strength to strength over the past two years due to the convenience and flexibility that they offer.”
One World is available for the impulse and convenience sector at an RRP of £2.