This July 2017 sees new Shoreditch-based startup MiiRO launch to Ocado. MiiRO is on a mission to shake up the ice cream lolly category with the launch of three delectable vegan ice cream pops.
Made with frozen coconut milk, nutritionally bolstered by tasty nuts, sweetened with coconut sugar and Italian grapes, balanced by Himalayan pink salt and fortified with pea protein, each luxurious Magnum-shaped treat is coated in a thick layer of nutrient-dense raw cacao and contains no refined sugar, no preservatives or artificial flavourings and they’re gluten free to boot.
Available in three inviting and innovative flavour combinations, Salted Caramel, Peanut Butter and Chocolate Hazelnut (RRP £2.49 for an individual bar and £6.49 per 3x70ml portioned pack), each variety has been thoughtfully designed for the ultimate rich taste and creamy texture, but also with nutrition front of mind.
The handy on-the-go bars contain a careful balance of protein, carbohydrates and good fats, they are also rich in fibre.
These satiating ice-lollies are sweetened with nature’s treasures: grapes and coconut sugar, and contain just 166 calories. The coconut milk used to create the ice cream not only provides a creamy texture, it also has a gorgeous taste and colour. The raw chocolate coating lends a satisfying crunch and melts beautifully on the tongue, whilst giving the ice creams a truly sophisticated, rich chocolate hit – because it is raw, the maximum amount of nutrients are retained. MiiRO’s chocolatey covering is silky smooth thanks to a careful selection of the finest cocoa beans; coconut butter adds the depth that you would expect from a dairy bar.
Launched in Spring 2017, MiiRO is already a two-time Free From Awards Gold Award Winner, the nutrient-rich ice creams are hotly anticipated by dairy and gluten free communities and those looking to reduce their sugar consumption, whilst still luxuriating over their velvety, chocolatey fix!
And so begins MiiRO’s mission: to make healthy products, with the finest ingredients, available to a wide audience! Initial stockists include Whole Foods, Planet Organic and As Nature Intended, as well as delis, health food stores and cafés nationwide, and Ocado from July 2017.