Little Moons, the British artisan producer of mochi ice cream, is launching an ice cream bar at London Selfridges from 17th July to 10th September. The pop-up will give consumers the chance to try three exclusive new flavours, including the UK’s first Black Espresso Shot ice cream made with activated charcoal, as the demand for mochi ice cream continues to grow.
Located in the London Selfridges Food Hall, guests will be able to order the ‘mochi pop’ emoji (three mochi spheres stacked on a stick) or take away a selection of mochi flavours in state of the art packaging that will keep the mochi frozen.
By partnering with this iconic retailer to launch this unique offering, Little Moons is leading the ice-cream category in innovation with its delicious premium ice cream spheres, wrapped in a sweet, soft mochi dough.
The launch of this pop up follows the burgeoning popularity of Little Moons mochi, with Mintel recently stating that “mochi can make it big in the UK” as it taps into a number of key foodie trends – authenticity, artisanship and unusual flavours – along with the consumer desire to expand culinary horizons.1
This combination has led Little Moons to receive high profile customers including Simon Cowell and Millie Mackintosh, and will now offer fifteen innovative flavours to a new audience, allowing more people to try mochi ice cream than ever before.
The fifteen delicious flavours rotated on a daily basis include: Matcha, Coconut, Toasted Sesame, Raspberry, Mango, Vanilla, Salted Caramel, Hazelnut, Chestnut, Dulce De Leche and Banana, alongside three flavours exclusive to Selfridges including the UK’s first Black Espresso Shot ice cream, Yellow Yuzu & Elderflower and The Earl Grey of Oxford Street.
Little Moons launched in 2010 by sibling entrepreneurs Vivien and Howard Wong.
Mochi is a delicacy from Japan, where it has been enjoyed for thousands of years. Traditional mochi is filled with red bean paste, however, Little Moons has innovated with the concept by wrapping delicious gelato spheres made from British dairy with sweet, soft mochi dough.
After seven years, a strong growth strategy and innovative flavours, Little Moons now supply over six million mochi spheres per year to restaurants across Europe and the Middle East.
Little Moons founders, Vivien and Howard Wong said “Mochi ice cream is now a leading trend in the category. The launch at London Selfridges this summer will allow more people than ever before to try our innovative flavours, including the UK’s first Black Espresso Shot ice cream made with activated charcoal.
“Our latest range of fifteen flavours on offer at Selfridges allows people to be adventurous, fulfil their desire to expand culinary horizons and importantly, provides a delicious, unique and new way of eating gelato.”
Little Moons ice cream mochi bar will be at the Food Hall, Selfridges & Co, 400 Oxford Street, W1A 1AB between Monday, 17th July – Sunday, 10th September 2017.
- Mochi pop (3 pieces for £4.50)
- Individual £1.50 each <6 (Includes packaging)
- Individual £1.25 when >6 (Includes packaging)
- Retail Packs £6