Maynards Jelly Babies Tropical 130g

Jelly babies go tropical!

July 12, 2017, 2:00 pm

One of the UK’s bestselling Candy bags[1], Maynards Bassetts Jelly Babies, is bringing a taste of the tropics to the UK with the launch of Maynards Bassetts Jelly Babies Tropical.

Maynards Jelly Babies Tropical 130g
Maynards Jelly Babies Tropical 130g

Available from 4th July, the new candy bag will feature the iconic Jelly Babies characters in the mouth-watering flavours of mango, banana and pineapple. As with all Maynards Bassetts Jelly Babies bags, the new candies will be made from real fruit juice with natural colours and flavours.

Previous line extensions from Maynards Bassetts Jelly Babies, such as Berry Mix, have been highly incremental to the category[2], and tropical is a top trending flavour for 2017[3]. Maynards Bassetts Jelly Babies Tropical aims to attract new adults and families to the category, particularly during the summer months which are a peak time for candy[4].

The launch will be supported by a total brand spend of £6m during 2017, including TV, PR and digital activity.  A full range of POS will also be available to help retailers drive excitement in store.

Katie Bashford, Senior Brand Manager for Joyful Candy at Mondelēz International, said: “Maynards Bassetts Jelly Babies is a fun heritage brand, which is growing by 4.7 per cent[5] and has a proven track record of driving growth with line extensions[6]. This strong proposition combined with the top trending flavour of 2017[7] will help provide excitement and an opportunity to grow the category further.”


Maynards Bassetts Jelly Babies Tropical, 165g, RRP: £1.32*, Case size: 12

[1] Nielsen MAT 20.05.17
[2] Kantar Worldpanel, Take Home data one year continuous panel, w/c 24.04.17
[3] Nielsen MAT 20.05.17
[4] The Nielsen Company, Total Value MAT to 28.01.17
[5] Nielsen YTD 21.05.17
[6] Kantar Worldpanel, Take Home data one year continuous panel, w/c 24.04.17
[7] Nielsen Bases, May 2016
* Prices are recommended only. Retailers are free to set their own prices.



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