Digby Fine English Magnum 2009 Vintage Rose

Digby turns English sparkling wine into a global prestige category

July 6, 2017, 4:39 pm
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In just four years since the launch of Digby Fine English, its unique approach to producing English sparkling wines has made Digby a trailblazer. It is now the fastest growing exporter of prestige English sparkling wines and has helped transform English fizz into an internationally desirable prestige category.

Digby Fine English 2010 Vintage Brut
Digby Fine English 2010 Vintage Brut

As England’s first negociant, Digby builds long-term relationships with growers and skilfully blends across counties and soil types. This adventurous approach and a confident focus to sell this maverick Englishness to a global market, have made Digby one of the most innovative luxury wine brands.

With numerous golden awards across the range, Digby Fine English has won listings for its signature Digby Fine English 2010 Vintage Brut and other styles in the USA, Japan, Hong Kong and Australia.

This Summer, it celebrates with the launch of a limited number of magnificent magnums. Its Digby Fine English 2009 Vintage Rosé Brut 150cl with RRP £109.99 will be launched at a party for British design and creation on 18 July 2017.

As the UK’s no.1 negociant, Digby cultivates relationships with some of the best vineyard owners and growers right across the swathe of English wine country – the agricultural heartlands of Hampshire, Sussex and Kent.

Digby Fine English Magnum 2009 Vintage Rose
Digby Fine English Magnum 2009 Vintage Rose

It blends between the different grape varieties, Chardonnay, Pinot Noir and Pinot Meunier, across chalky soil types and also across counties. Its aim is to create world-class English sparkling wine, recognised for its poise and elegance in the glass. Full of distinctive personality, Digby reflects top trends in the drinks industry*.

Trevor Clough, co-founder and head blender of Digby Fine English, adds, “The USA, Hong Kong and Japan are thirsty for English sparkling wine. The US market for English wine could grow larger than the UK one. We just launched Digby in California which has its own buoyant local market for sparkling wines, and consumers are demanding quality. Currently, we now have more Michelin stars in our listings in the USA than in the UK. We are nearing 50% of our sales being export. These markets have helped grow the Digby brand significantly, and we are proud it is recognized as an ambassador of English winemaking.”

Digby’s UK sales are being established strongly via a surge in prestige listings. Working with Armit, Digby is now available by the glass in more and more London hotspots, making the brand a more accessible luxury.

Venues include: 28-50 wine bars, Hakkasan, HKK, Temper, Hawksmoor Borough. Venues beyond the capital include Dorchester Collection Coworth Park; The Slaughters Manor House, Cotswolds; Hawkyns, Old Amersham; Hurley House, Hurley; Hearth of the Ram, Ramsbottom.

Digby is available in many fine places.
Wine shops include: Selfridges, Harvey Nichols, Fortnum & Mason, Hedonism Wines, Wine Pantry, Waitrose, Marks & Spencer, www.thedrinkshop.com and direct online at £29.99 to £109.99.

Multi-channel stockists include: Vagabond Wines (shops, bars), Oxford Wine Company (shop, online, wine cafés). Direct sales and special gift cases online.

 

*Top 10 Drinks Trends for 2017 include a desire for: craft, provenance, adventurous attitude, sensory appeal, breaking with tradition; not stuffy but high quality https://www.thedrinksbusiness.com/2017/02/top-10-drinks-trends-for-2017/
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