Costa Coffee has come out to celebrate the LGBT+ community and join the London Pride 2017 party, by replacing its iconic red signage with new rainbow branding across a number of central London stores.
Costa is an equal opportunities employer that has always championed LGBT+ issues. The coffee chain is a founding partner in GLOW (Gay Lesbian Out at Whitbread), which provides a supportive network for the companies’ LGBT+ community and their straight allies. On parade day, a crowd of Whitbread and GLOW team members from across the business and their families and friends walked in the Pride Parade with other Londoners to celebrate diversity.
John Kerslake, Costa’s UK & Ireland Operations Director and co-founder of Costa GLOW commented: “We’re thrilled to celebrate Pride London this month and our rainbow re-branding demonstrates our on-going commitment to supporting our teams to be proud of who they are. It was a fantastic atmosphere in central London on Saturday and our store teams had a lot of fun serving up smiles and great coffee in equal measures to everyone who was part of the Parade.”
The new rainbow signage will stay colourful for one week at selected stores in central London.