Britain’s first and most popular coconut milk yoghurt brand, CO YO is expanding its presence in Waitrose with a further 200 stocking points across stores nationwide this month.
This supports Waitrose’s current strategy to build and expand its dairy-free offering, which is currently a high growth segment in the yoghurt category.
Produced at the brand’s own premises in England, CO YO combines coconut milk with natural vegan cultures to create decadently creamy and silky smooth yoghurt. It is this clean flavour profile and luxuriously thick texture that makes it a true dairy alternative and the best tasting coconut milk yoghurt in Britain.
Bethany Eaton, Founder of CO YO says: “We are delighted to announce additional stocking points with Waitrose.”
“We launched CO YO in 2011 with Waitrose as our first national supermarket partner and we are grateful for their continued support in the growth of our brand.
“As the first company to launch coconut milk yoghurt to the UK, it has been wonderful to see the increased consumer demand for our products and this expansion is testament to the burgeoning demand for our dairy, lactose, gluten and soya free yoghurts.”
CO YO is the only coconut milk yoghurt brand that contains absolutely no preservatives, additives, refined sugar or added water. It has the highest coconut content of any coconut yoghurt available, with 99% of each pot made from nothing by pure coconut.
