Big Bear Confectionery has announced it will be adding a new limited edition product into its iconic Fox’s Glacier range of boiled sweets.
Taking inspiration from the nostalgia of the ice cream van and great British days out at the seaside, the Fox’s Limited Edition Ice Cream Favourites is a special edition product containing a marvellous mix of the nation’s favourite ice cream flavours.
The sharing bags, which will be on-shelf throughout the summer, contain four different flavours: Raspberry Ripple, Strawberry Cream, Rum & Raisin and Banana.
Andrew Ovens, marketing manager at Big Bear Confectionery said: “We know that consumers are really passionate about limited edition ranges – they get excited about trying something new that won’t be available forever.
“Following the success of past limited edition products under the Fox’s brand, such as our Pop Bottle Favourites which included retro flavours like Dandelion and Burdock, we wanted to revisit the idea of childhood nostalgia. Nothing says British summertime like classic ice cream flavours, so we’re really confident this will take people back to happy summers gone by.”
The limited edition product follows strong sales for Fox’s previous summer limited editions in 2015 and 2016. The iconic Fox’s brand will celebrate its 100th anniversary in 2018.
Big Bear brands are widely stocked across supermarkets, discounters and independent retailers. In addition to Fox’s Glacier, Poppets, XXX Mints and Just Brazils, the confectionery manufacturer is also an award-winning leading supplier of own-label sweets across products such as boils, gums and jellies, toffees and fudge.
The 200g packs hit the shelves in June.