Bassetts Vitamins, proud supporters of family life with more colour, have announced their sponsorship of ITV’s long-standing family-favourite Catchphrase. The partnership will see Bassetts Vitamins appear on UK TV-screens for the first time since 2013, and represents a significant investment for the brand.
The series-long sponsorship deal was negotiated by Dentsu Aegis Network’s The Story Lab in partnership with ITV. Starting in early Summer 2017, the partnership will come to life through a series of engaging, spirited and Catchphrase-inspired idents created by Bray Leino.
The quirky films will span each episode, throughout the series, as well as the accompanying ITV Hub, engaging UK families in Bassetts Vitamins’ belief in the importance of a fun and vibrant family life.
Skye Lucas-Banks, Bassetts Vitamins’ Marketing Manager, commented on the announcement: ‘We’re delighted to be partnering with ITV and are looking forward to reminding UK families of our promise to support family life with more colour. We’re passionate about enabling fun family moments, and Catchphrase represents a great opportunity for our audience to come together and enjoy spending time as a family as they say what they see! Catchphrase has been loved by UK families since it first aired 30 years ago, and we’re excited to be a part of its story in 2017.’
Bassetts Vitamins’ sponsorship of Catchphrase is part of a substantial marketing campaign for 2017, which also includes print, online advertising, PR and strategic experiential partnerships with selected third parties.