Lactalis Nestlé, the UK fresh dairy products venture, announced that one of its latest launches, Aero® Heavenly, made its TV debut on 3rd July, when it launched its new TV ad campaign.
Airing during some of the UK’s best-loved TV shows across ITV, Channel 4 and Sky, the light-hearted ad looks to emphasise the emotional benefits attached to Aero® Heavenly, highlighting the enchantment and enjoyment that is experienced upon consumption.
Working with Ogilvy Barcelona, the creation centres on a female protagonist experiencing a moment of uplifting pleasure at the hands of Aero® Heavenly. Making her way from the kitchen to her sofa, she begins to eat the Aero® Heavenly, displaying an expression of such deep pleasure that it appears as though she is being propelled forwards without her feet touching the floor.
The scene cuts to the woman’s partner sitting alone on the sofa, before he reaches up into the air and grasps onto one of her legs, anchoring the woman down from above as the line “you’ll feel like you’re in heaven” is narrated, reinforcing the notion of the higher level of pleasure and enrichment that is felt as a result of enjoying Aero® Heavenly.
Francois Boulard, Senior Brand Manager at Lactalis Nestlé Chilled Dairy, commented: “We’re delighted to see Aero® Heavenly make its TV debut with a creative which continues to reinforce its light texture and playful disposition. With significant growth in consumer interest surrounding treats for after-dinner sharing, it was key for us to communicate that Aero® Heavenly brings something truly revolutionary to the chilled desserts aisle through the combination of textures and sharing nature of the product, reinforcing the enticingly emotive experience that a spoon of Aero® Heavenly delivers for consumers.”
Camil Roca, Executive Creative Director at Ogilvy Barcelona, added: “The TVC perfectly brings to life the lighter than air feeling that represents both the physicality of the mousse itself, but also the emotional aspect of feeling that you are in heaven when consuming Aero® Heavenly. We were thrilled to be involved with this project and it was great to bring the many facets of this truly innovative product to life in our creative for the ad.”
The TV campaign follows the March 2017 launch of Aero® Heavenly, a delicious new mousse in a large, shareable pot, which offers a new and enticing premium mousse experience for consumers looking to indulge. Combining fluffy mousse, swirls of caramel sauce and chopped nuts, Aero® Heavenly is available in both milk chocolate and salted caramel flavours.