Aimed at targeting evolving shopper needs in store, HEINEKEN’s iconic Asian lager brand, Tiger Beer, is introducing a 4x330ml can pack to its range. With small cans currently in impressive +35% value growth, the SKU will set sales ‘roaring’ for retailers by meeting shopper demands and encouraging more cross category purchases.
Retailers can pick up extra sales through food pairings with Tiger and Indian, Chinese or Thai meals and ingredients. With a sweeter aroma and peppery finish, Tiger packs more of a bite than you’d expect from an Asian lager, making it the ideal choice to stand up to some of the sweeter Asian dishes, like Satay.
Recent research has revealed that 81% of planned social occasions include food, and as the perfect partner to Asian-inspired meals or takeaways during a night in with friends, Tiger will tap into this occasion and help retailers add bite to their food and beer sales.
Toby Lancaster, Category and Shopper Marketing Director at HEINEKEN, said “Tiger Beer’s courageous spirit appeals to a trend-conscious consumer, and we know that the new can-pack format is right up their street. We’re confident the new SKU will help our customers unleash higher lager sales this summer and beyond, so retailers should stock up now to reap the benefits.”
The new 4x330ml can pack is available at an RRP of £4.50. Tiger is also available in a 640ml bottle, RRP £2.